Tuesday, August 28, 2012

In millet still use four nuclear mobile crane people appetite

In millet still use four nuclear mobile crane people appetite, lenovo four nuclear cell phone will be listed. On Monday morning browse micro bo discovered that, the four nuclear cell Phone music Phone K860 has set up a file in the yesterday on August 27, is listed, and in today's zero in jingdong mall open to sell, the price is 2188 yuan, the first round of supply 2000 sets of less than two minutes that is sold out. To this, some of the personage inside course of study thinks, music Phone K860 delivery speed and pricing, is to and have recently been crazy group of futures smartphone drawn.

Since always, intelligent mobile phone market are unusually fierce in competition. With 360 special for machine and hot pepper, etc of the mobile phone market, intelligent mobile phone minimum price record is being constantly refresh. Especially millet 1 generation straight down after 700, dipper of hot pepper mobile phone with 999 yuan price is high-key appear on. Because in this, the domestic intelligent mobile phone market rivalry evolved into price rivalry. When lenovo and millet are introduced four nuclear intelligent mobile phone after, four nuclear smartphone competition has evolved into a technology war.

Of course, four nuclear mobile phone price war still continue, only the price war is no longer theme. And PC polynuclear rivalry is different, intelligent mobile phone has a certain particularity, screen and processor will have a bottleneck. Will the existing technical level, four nuclear mobile phones are facing many technology test. Therefore, four nuclear smartphone market competition, the price is not important, technical strength is the focus of competition.

As is known to all, with the increase of cell phone processor core, cooling and power consumption will affect the overall performance of the intelligent mobile phone. And now intelligent mobile phone screen bigger and bigger, intelligent mobile phone will be more and more power consumption. That is to say, intelligent mobile phone screen is bigger is better, not the core number faster, because these high configuration hardware will affect the intelligent mobile phone experience, not only is the machine huang iPhone are hard to avoid custom.

To apple the latest product iPhone4S speaking, standby this soft rib is high configuration hardware left Hou disease. When four nuclear processor become intelligent mobile phone standard configuration, user experience and high configuration hardware contradiction increasingly highlight. If the technical level is not pass, four nuclear smartphone will encounter calorific value, standby time short, volume problems such as bloated.

As early as in dual-core era, some brand smartphone is high fever and standby time short problem. From this point of view, four nuclear mobile phone is actually a manufacturer overall technical level reflect.

Only four months, B2B feeling type more variable

Only four months, B2B feeling type more variable. And in the earnings release season, at this time, ali has retreat city, no longer need to announced the worrying earnings, is also in the performance of it as a public company duties. Ali delisted later, from domestic listed in Hong Kong also became the only a B2B company, body should also be much a to the industry's responsibility.

Now let's look at's six months earnings.

Results show that by the first half of 2012, from continuous business income reached RMB 240 million yuan, 190 million yuan more than the same period last year rose 25.8%, margin reached 216 million yuan, 164 million yuan more than the same period last year growth of 31.9%. EBITDA (tax rate depreciation and amortization former profit) up to RMB 31.8 million yuan, 10 million yuan more than the same period last year growth of about 216%. And the company rights holder profit of about 20.5 million yuan, this and the same period last year compared to 2.4 million, growth is up to 7.5 times.

The results don't need to explain what? Good company is to let the employees can earn money, let the shareholders can earn money, from shareholder earnings compared to last year and turned over 7.5 times, this data most persuasive.

In ali, the industry is generally believed that ali's small and medium-sized investors became suckers, well-known critics ChengLing peak standing in share price Angle to carry on the analysis, thought 2007 years of 13.5 hk dollar do not be equal to 2012 hk $13.5, according to 10% of inflation is now worth hk $20, ali don't give interest, in vain to borrow money to spend, to still earn 6.5 Hong Kong dollar. Chen shou analysys analysts to think ali hurt the interests of small and medium-sized investors, 2011 years after a significant slowdown share prices, the stock has been devaluation, small and medium-sized investors do the suckers.

Good company is that investors make money, CEO GuoJiang would have said that this sentence. He once in micro blog said: "a good company is to make the most silly of investors to make money, in other words it make money, buy as long as early because the company is constantly growing!" Obviously, GuoJiang think from a good company, can let investors satisfaction, "everyone can pay close attention to from stock, it might be a good chance.

Traditional mobile phone brand makes users

Traditional mobile phone brand makes users "all for one experience, is the accumulation of years of technology and precipitation. Anti-throw performance reflects the pursuit of the perfect quality of nokia, Is apple iPhone pursuit of perfect user experience of crystallization, Music Phone P700 long standby spot, is lenovo original the second generation save electricity "zhiheng" technology product. Maybe a lot of people think, lenovo is a PC manufacturers, little imagine music Phone P700 with long standby characteristics, has been known as "a new generation of intelligent dual mode standby king". Music Phone use lenovo notebook advanced power management solutions to the screen brightness for intelligent control, optimization of the chip and circuit board of electricity saving design, and the background ZhiNengDuo task to deal with energy saving technology transfer.

It is obvious that the user experience is the Internet enterprise launch spat flooded. If not millet youth version a navy hype was revealed, the Internet enterprise by using its own media resources and public relations means hype truth won't surface. Always preach configuration and price, and the needs of users run in the opposite direction.

From the Internet consumption research center data display, the user of intelligent mobile phone battery endurance ability, operating system run speed is care, and don't care configuration and price. So, ignoring the user experience is absolutely a wrong market strategy.

As the Internet enterprise intervention, intelligent mobile phone market has begun to shuffle. In the Internet enterprise crazy hype under, HTC, huawei mobile enterprise has got into than configuration, spell price of the error, the user experience for the king's idea has been forgotten. Little imagine, at any time, only "to the user experience for the concept" mobile enterprise can not stand, ignoring the concept of user experience strategy is difficult to long.

the price and configuration in promoting

Millet mobile phone hot, is the price and configuration in promoting. Dual-core processor, 1999 yuan price, like two taste a poison let user can oneself, millet quickly became a smartphone market a star, is beyond the potential of the iPhone. In fact, fruit powder and not for millet mobile phone excellent configuration and low price move, reason you know.

Although millet assembly the dual-core processor, and iPhone4 or mononuclear processor; Millet sell for 1999, iPhone4 sell 4999; But millet mobile phone performance and application experience, and the gap iPhone4 it may be said is very far away. Objectively speaking, millet in seemingly tough configuration and low price to misdirect consumer. Meanwhile, millet mobile phone use navy and public relations means hype, built millet mobile phone world-beater illusion.

By nature, millet mobile phone in the marketing achieved success, navy and media play an important role. The listing of the 360's for mobile phones, as well as the price and make an issue of configuration is. Mobile phone and millet, compared to 360 for mobile phones, only sell for 1499, it is a dual-core processor. The most funny is, ZhouHongYi and lei jun spat echo each other, millet and 360 special for data became the central issue of public opinion. So far, the price of smart phones and configuration in the frenzy of the under the hype is distorted, and because the price and configuration and user experience a horse and.

Since the advent of mobile phone from millet, the intelligent mobile phone market entered a deformity change competition period. Whether HTC such mobile phone giants, or just wading smartphone 360, alibaba and grand such Internet enterprise, everyone is given up to emphasize configuration, user experience for the king's idea configured and price spat flooded, each big Internet enterprise to his cell phone hype can confirm.

Dual-core processor and the price of 1999 yuan, is the highlight of millet mobile phones; 1499 yuan and dual-core processor, is 360 special for machine window; Ali's cloud mobile phones and grand Bambook mobile phone, is also a prominent dual-core processor and low price. Look at the old mobile phone manufacturer product will find that, in the field of the intelligent mobile Internet enterprise, will have the user experience into the brain. Nokia, the mobile Phone famous anti-throw, mobile Phone iPhone in a good user experience seek hegemony river's lake, the listing of the music Phone P700 make long standby window...

Facebook to become the Internet star

$100 billion valuation Facebook to become the Internet star, social network therefore become the Internet in a singular ba. Now, along with the road shows the orderly propulsion, and many analysts advance expected, IPO pricing interval have Facebook will by $28 ~ 35 dollars raised to $38, social network value has been recognized. To this, an American investment Banks Wedbush Securities analyst Michael parker's thought, the overvalued Facebook is beneficial to its massive, growth of the user base, the user base will help the company from advertisers there absorb more funds, so as to improve their revenue and profit.

Without a doubt, social network is complete a people-centered big frame, is a by the user relationship chain formation organization network, this is a new ecological system. Capital on Facebook such a high valuation, there are two factors, one is the huge user group, 2 it is social relation chain. Objectively speaking, social relation chain has become the key value of SNS.

Upon completion of "make people the center" big frame layout, in Facebook to mobile Internet outspread, deep excavation social relations of value chain. It is reported, Facebook has acquired picture sharing application Instagram, geography position social found application Glancee, etc.

With the aid of Instagram and LBS applications, facebook social relation chain marketing value application incisively and vividly, beautiful said, mushrooms, such as street domestic social networks have become followers facebook. And the country's largest social network kaixin, but reverse and line, while mining social relation chain of value, side to illicit close social march.

That year, kaixin with rob parking and farm and other recreational game became many users, and build a huge customer relationship chain. The influence of by micro bo, encounter the ceiling kaixin seeking transformation. To this, kaixin CEO ChengBingHao has also publicly emphasize kaixin foray into mobile Internet determination, and widely layout mobile Internet products, seek new business growth. Recently, kaixin in launch "happy set product" the product, independent research and development in the first paragraph of the mobile social game "happy animal kingdom" official in the APP Store online.

Happy set product is based on kaixin relation chain interest map application to interest mining social relations of value chain. And the mobile social game "happy animal kingdom", it is happy network layout mobile Internet a sky. Meanwhile, kaixin also launched a "beautiful moment", to the secret turn into social.

Saturday, August 25, 2012

Metro UI is not a new interface so simple

Metro UI is not a new interface so simple, but represents the PC from create content to consumption content application mode transformation. Users only need a simple browsing information, concise convenient Metro UI can greatly improve efficiency. Yes, Google and apple has tablet PC, but Windows8 to touch operation and flat computer fully support make it can gain new share. IOS and Android is not desktop operating system, when the user needs to desktop application level, still have to return to Windows or Mac, which is they both always wander in the consumer market can't to commercial important short plate. And Windows8 may in PC and flat model at any time between switch, add Windows for many years application accumulation, can foresee Windows8 tablet PC will have a huge market.

If a user at the same time use Windows flat and PC, both work together is greater window. Microsoft in the past few years is always talking about cloud and end strategy, and Windows8 is the strategic core embodiment. A computer installed on the Windows8 just add a new interface, but if you have more than two sets Windows8 computer operation, you'll find that Microsoft's cloud computing can make computer use jump to a new level: use the same account login any a Windows8 computer can get almost the same interface, personal Settings and data document, you don't have to ravel want to bring notebook computer - all Windows8 computer for users as can be.

Let the PC to meet consumption content trend of application, and at the same time, through the cloud + end strategy to realize data and application of roaming, this is Windows8 Microsoft in the ambition, hope to next year we can see caused by the beautiful earnings.

Taken together, the apple rely on the iPhone

Taken together, the apple rely on the iPhone and iPad in can revenue on the total number of seconds kill Microsoft, but most of the company's earnings depend on for two or three years of the new product (though very make money), and in commercial products without good layout, is apple as the industry leading company future development of malaises. But Google's earnings information is too simple, and can only say that Google search is too strong. Look from earnings, Microsoft is still a relatively steady IT company, if in the camp up can have a star product is good.

So, Microsoft's star product, is Windows8. Sure someone will ask Windows business accounts for only of Microsoft revenue quarter, how will star? The shortest answer is, and the parties news say, Windows and will rise in price! The core of the system operation income from OEM, think about every year PC shipments can know most of the pick up after Windows8 will give Microsoft increase how much the book income. And the operating system basically is the basis of all business, the user can talk about future development.

But I am not financial experts, about revenue just lay spitball. I want to emphasize that the Windows8 should be Microsoft deliberate keel over products, its goal must be back consumers focus on apple and Google on the vision, make industry to realize that Microsoft or a leadership type company, Windows omnipotent, omnipresent. On the other hand, Windows8 now Microsoft has too important, this is Microsoft's all-out attacks, almost cannot afford failure. If it is like Windows Vista that is not accepted, Microsoft I'm afraid will drop a big fall.

I personally or value of the Windows8. Someone has on the PC installed Windows8 preview version, but says in addition to new Metro UI interface seems to have failed to see what big change, I am going to say actually we haven't realized Windows8 real strength.

In intelligent mobile phones and tablet PC era

In intelligent mobile phones and tablet PC era, apple and Google two companies in recent years become a focus of industry, all sorts of aura ceaseless overlay. Compared with science and technology industry leading company, have been countless programmers to Microsoft seem to lose their sheen, especially Bill Gates will the company President to Mr Ballmer later, Microsoft like face is more strain weakness, strategies, such as improper criticism. In apple and Google under pressure, Microsoft really difficult to turn over?

In fact I don't think so. In the new century for more than ten years, Microsoft in the Internet, search, mobile terminal, etc. Various kinds of industry focus areas do not account for what opportunities, but don't think this is a hit the skids company. Although the market value of the apple has exceeded it, although Google stock is on the upswing, Microsoft this giant actually still have chance to blow, and outside the spotlight field, Microsoft's strength will still let opponents trembling.

Turn out the three companies the latest results to compare, can see a lot of interesting things. Microsoft in 2012 the fourth quarter results show that in the quarter revenues of $18 billion, commercial business accounted for 35%, Windows related only 23%, server business about 28%, and 10% of the revenue from entertainment equipment (don't forget to XBOX). From this income composition look, Microsoft in the information society occupied most of the main battlefield. Google in the same period of earnings, an income of $9 billion of a simple say: advertising revenue accounted for 96.5%, other 3.5%. From the results, we can at least confirm that Google currently rely mainly on advertising revenue survival, although a quarter more than $80 is a great advertising revenue, but with Google rich Internet product composition than up, obviously there are many not in business to make a profit. Apple in the same period of earnings, as expected iPad and iPhone contributed the lion's share. In the apple in the latest earnings revenues of $39.2 billion, the iPhone related income accounted for 58%, iPad is 17%, and started apple the MAC computers and notebook products only 13%. Other iPod, software, music and so on all is a digit percentage of income.

Market research is the marketing foundation

Market research is the marketing foundation, no investigation, no right to speak. Whether your familiar fields, or they don't understand field, not by our own subjective judgment to speak, but to have a reliable data as support. Thought of here, I will very ashamed. In the three years of marketing practice, less and less to carry out research work, always with experience judgment shall prevail. In the early days of the, in for an appeal enterprise do planning, I'm beginning to think the market is not mature, but after some after investigation, really opened my eyes. Yes, this is a mature market, and is growing fast.

My survey method is alternative, in addition to regular questionnaire type investigation, I also take to clean out treasure sampling survey. I on taobao chose a certain brand of every single product TOP40, statistics in their 30 days sales, although sample is not very comprehensive, but also touched the brand every single product sales situation, each section of the sales price. In my research before I judge this brand of low-priced products should sell better, but the truth is that high-end product sales is far more than the low price product. When I know the result, to the customer that brand full of confidence.

And in many people experience, low-cost should will occupy large market, but the fact is not necessarily so. Sometimes, people experience often can be misleading. Just like I did a few years of marketing, sometimes originality is not necessarily as the couple. Also, many famous years of marketing planning institutions and planner, they do have a lot of successful experience, but often their experience will hinder their creative thinking of the play, will only conformity scholasticism, sometimes service results are not necessarily can let a person satisfied.

Wednesday, August 15, 2012

In addition, considering the Siri to rapid network demand

In addition, considering the Siri to rapid network demand, the other is a part of the iPad3 version will be equipped with rumours LTE networks is also appears found.

As for someone to iPad large size, it is not easy to carry and can't realize the iPhone Siri on the grounds that check and play, this question in iPad Siri on the practical significance, and I don't think it. After someone with the same reason questioned in flat computer equipped with high pixel camera, call the function of the practical significance, and now I see only from around, with GalaxyTab phone calls and Xoom, EeePad pictures of people would not be in a few. May my personal example not typical, but a little beyond doubt, that is in 7 inches or 10 inch plate computer phone calls and take pictures is a little neither fish nor fowl, however, in some special moments, the plate can a solution burning issue. For users, of course we want to consider their experiences and feelings, but considering the fact that many users are irrational, we cannot fully stand on the user's requirements. Such as jobs said, sometimes you need to design a good product and then let them accept line. IPad is made in such ways.

The apple is concerned, if pure with hardware parameters and the Android equipment business shopping, it will only into more and more passive situation. Apple esteem the concept is hardware for software service. Siri as a killer service, and is an important tool to realize Android differentiation, and at the same time have limitless business prospects, apple obviously don't want this service only appeared in the iPhone4S. If iPad3 really appear Siri, even if the proportion of the actual use of the very few, considering the iPad huge user group, put this proportion reduced later got the number is considerable, and the advertising revenues they bring will also be an alarming number.

Finally, look forward to in the later movies or TV series can see actors in the iPad top flirt Siri scene.

Siri available since ever since and is highly valued

As an apple push voice service, Siri available since ever since and is highly valued. People were interested in all kinds of strange questions to "create difficulties" Siri, even in the life the big bang "the latest episodes appeared wanting single Raj molesting Siri scene. We have reasons to believe that Siri will set up a new wave tide of science and technology, but before that we want to know Siri will appear in the iPad?

Due to the lack of Siri the audio noise reduction chip, the first two generation iPad may and Siri no, but it can't stop people will look to will be released iPad3. In the apple newly released iOS5.1 beta3, have a foreign net friend found a clue: in iOS5.1 beta3 keyboard area appeared called a "about privacy and password" new function, this function has never before seen iOS version, it seems to show that apple has Siri password part iPad transplanted to the. Although no guarantee that this part will continue to appear in the subsequent release version, the news or sparked interest: Siri will appear in the iPad3?

Before this, I need to explain: Siri is not a new iOS application, in iPhone4S also find no trace of the installation. On the contrary, Siri is only a appear in the user iPhone4S use interface, give full play to the role of apple's Siri server. These servers can put your voice into can be machine recognition understand programming language, and then according to your requirements beyond the clouds complete search, and finally return to search results and display in the user interface of the iPhone4S Siri. The process describes it is very long, but the actual operation is very fast.

From the description above, the Siri in essence is the definition of a web based intelligent voice search service, so when the user broken network or Siri server collapse, the voice service will be unable to use. So, CutofMac editing JohnBrownlee guess wifi version of the iPad3 and all versions of the iPodtouch may not be Siri, the reason is these equipment can't like iPhone and iPad3G can through the 3 g network connection at any time. Forced in these equipment equipped with Siri can cause some time due to lack of network and cause Siri, not with the embarrassing situation, which will greatly reduce Siri user experience and use value, but these are not apple want to see.

In recent years, jingdong in logistics

In recent years, jingdong in logistics, the user experience and the achievements be obvious to all, with investors money to do platform needs many kinds of functional supplement, must have this as long as it is investors is also willing to and understand, with suning seemingly no involvement, more no "MLM" say? In SuNingYi purchase won't be the same, take su ning off-line profit to a wide range of advertising, the results a broken web site or copying the somebody else's, a user experience all have no. The author would just suning SunWeiMin words into such more appropriate: "with low lift sales, attract consumer, this is not marketing but cheat, cheat is the first, the second and the third group of consumers.

Everyone knows that must be in the first round of electrical business price war, SuNingYi purchase is consumer complaint said the same kind of product with three kinds of price, and the specific means of publicity is a kind of price, see is a price, payment is a kind of price, and three prices are not the same. First the author thought just suning staff faults, the results follow-up for several media reports a similar situation. Thus it can be seen, the injured is not only a consumer, but a group of consumers. During the activity not hair coupons don't say, do not give discount not to say, the most important thing is you have to deliver goods, the results of this cargo yituo is 20 to day, who SuNingYi purchase who "lucky"! The more ridiculous is that a after sina micro bo the authentication "SuNingYi purchase li bin" managers every hair a micro bo, the subsequent forwarding review content there are complaints SuNingYi purchase person exist. This is not coincidence it, what is more, a sina micro bo named "lamb - xing hui" consumers looking for sina micro bo the authentication, called "SuNingYi purchase li" the official complaint, the results both don't know what each other because that abuse each other up, and then the SuNingYi purchase staff withdrew sina micro bo the authentication, but fortunately the proof is that with this "lamb - xing hui" consumer call each other names called "SuNingYi purchase li" position "SuNingYi purchase market brand manager".

To sum up, SuNingYi purchase after-sales service is storm continuously, processing capacity difference, low efficiency become the author to its best comments. Now, suning executives and foreign out "online offline goods" strategy, the purpose is the comprehensive sniper user experience has been praised by consumers with the jingdong mall. In this paper the author su ning move strategic laughed, online didn't do well how to deal with the relationship between the consumers, and logistics and after-sales problem PinChu, line electric business platform by the impact of the estimation is not so good, and now the "online offline goods" strategy, and will be the lowest price to the industry, except in logistics has more advantage of Beijing, Shanghai, hangzhou, besides, other place estimated effect to cost will be big! Even facing the whole country has realized "online offline goods" strategy, the estimate to suning itself economic blow is great. Of course, the determination is had, as for how to implement or if they deliver it!

With electric business price war continued spread

With electric business price war continued spread, except those we can't see these electric business company in-fighting besides, Ming struggle has become the only able to understand electrical contractor fierce price war the main reference object. It's not, today, suning chairman SunWeiMin beat cannon, and target of the object is jingdong mall, said jingdong is to low lift sales, it is not the marketing but MLM. Suddenly a industry outcry, difficult way is this for the suning desperately to slander each other and achieve the purpose of pity for the customer?

Suning why will gun barrel sight the jingdong? This must be as electric businessman must know it. Jingdong mall as electric business industry leader user experience, no matter in logistics, operations, after and so on already done each big electric business platform of. And the first round electric business price war is the sponsor of the jingdong, although during the activity someone take the price of a product made the contrast, said jingdong price is not the lowest, but the follow-up service really is obvious to all, jingdong delivery speed, good after-sales service, even more than a few money someone willing to buy; And suning? In addition to the price of a product on the detonation has three than price, but also in its sina official micro bo ranks up often complain team, the scene is extremely, and even some clients from the order received goods at least 20 days or so. The everyone can SuNingYi purchase from the sina official micro bo query to (hope is not harmonious, SuNingYi purchase often do such a thing not surprising).

Suning since the establishment of SuNingYi since the purchase, the online and offline price difference resulted in its internal serious operation not harmonious. Remember before the author in sina blog micro saw a cartoon, the general idea is su ning in line with by the supplier of the profits earned money to support has just started SuNingYi purchase, and SuNingYi purchase but bite the hand that feeds you will get the money and suppliers to undertake profit redistribution, called "coordination profit distribution". Such a vicious cycle online offline mutual bo phenomenon make suning profits fell sharply, in addition to rely on lips flicker, but other capacity estimation is just so so.

In fact, make the first round electric business price war, there is a electric business experts said, with SuNingYi purchase price war is not for pure concessions in the consumer, but taking advantage of superior, yinde flow, makes the brand influence. And now the second round electric business price war began, su ning and through the media power said jingdong is make MLM, two up surface event let the author more determined the front that experts point of view. SuNingYi purchase not let consumers, it is to have lead flow, it is to make the brand effect, and finally come to aggravating! And the "do not make money will block jingdong marketing mode seems before and LiuJiangDong in micro bo on the second round electric business price war propaganda extremely similar," whose price is not the lowest, who leave!" This is a jingdong mall old total LiuJiangDong second round of price war have shout slogans; And suning the in order to attract eyeball introduced a "do not say to make money to also want to detection of jingdong" grandiloquence! In fact both are in low words to attract consumers, and this model is of jingdong is that subsequent be suning to use! And SunWeiMin su ning said yesterday to "use low lift sales, attracting investment, this is not marketing but MLM, pyramid selling is the first, the second and the third group of investors. .

su ning electric equipment by way of a public announcement

August 13th evening news, su ning electric equipment by way of a public announcement today, plans for the social public issuing scale of no more than 8 billion yuan (including 8 billion yuan) corporate bonds. And this is the first time since suning listed to the market development and the public need to recapitalise!

Su ning, the former offline traditional mall overlord, listed "gold-plated" enterprise, now also want to foreign private equity funds! This information a, believe that for su ning of people, it seems to suggest that a information, suning have no money, to the capital, must face in addition to shareholders outside of the public need to recapitalise again!!!! This from the current suning stock information can be seen in some clue.

Facing the Internet constantly infiltration and electric ShangShiChang continuous impact, SuNingCong 2009 established their own suning online mall, also is the netizens said SuNingYi purchase. Online line at the same time for commercial operation, this model seems to listen very perfect. But different from the traditional industry, as the Internet continues to mature, gave rise to such as jingdong mall, dangdang isoelectric quotient industry rapid development. Facing the fierce competition of electricity ShangShiChang, suning choice layout the SuNingYi purchase, but the effect is endless flexibly. Online offline product homogeneity is serious, and the price difference obvious, online consumers to offline mall experience, over again to line up to buy. Exaggerated said offline mall almost become the decoration, in continuous pulled several high-end chain after, suning offline mall advantage almost no perferct place.

There is no reason sequence of operation became the suning development of maximum resistance, in some time ago to suning out "try above water offline goods" strategy, this to recruit to pawn go whether be on the safe side, in addition to test their excellent logistics system outside, and high warehouse construction factors. Suning the estimate is also want to raise funds by means of raising the funds to send force poor logistics system construction, improve warehouse coverage and other hardware deployment, in order to achieve the future control of the whole electric business the purpose of the article. But all this seems to have late, in the employment market, jingdong have take the lead in the layout of logistics module, and actively recruiting local logistics operation supervision personnel, in the tactical suning has landed after jingdong, more no beyond the language?

In addition to be badly in need of spending money to complete its hardware besides, suning should continue to improve its after-sale service. Suning offline traditional service mode of the author is no experience, but suning online service mode, the author is know much. Take SuNingYi buy the first round for a price war, prophase let you order in people's slogans shouted heavily, also very loud, but consumer participation after, found that many problems. There have been complaints didn't give coupons, there have been complaints more than 20 days haven't deliver goods, there have been complaints directly SuNingYi purchase brand manager scold, there have been complaints directly by customer service hang up... You can from sina micro bo search "SuNingYi purchase" that inquires. Here, the author has no blackening su ning meaning, just want to let suning know layout the Internet is not the slogan shouted out, don't play with consumer, is the need to have capital to dare to do, is the need to have very good precipitation and experience to dare to PinCiDao on the battlefield. In the information spread so quickly network era, need more the service well to make public praise continuously to generation, obtain profits. A halfway decent and the suning online mall, but also in the traditional offline mode operation the Internet, is the lack of electrical business gene! Suning the estimated also raising money with the improvement of the after-sales service system has a lot to do.

Saturday, August 11, 2012

Recent reports in China's state media are saw the GSMA

Recent reports in China's state media are saw the GSMA test report, China mobile Internet speed global in the second. Do I didn't expect China mobile Internet speed than north Korea, Uganda, Laos is low, as in communications industry mix not short of time, really feel shame. Also don't know the GSMA test is the only global GSM network, or really the identity of the text according to a "global mobile communication association" for global each country to do all mobile network test (2 G, 3 G). The GSMA test in believe based on the results of the talk about our own problems.
I'm from the network quality, policy impetus, consumer choice, price factor four aspects of analysis on the cause of the net.

A, network quality
For mobile Internet for, the network quality mainly from the speeds and cover two aspects to measure. Net is undoubtedly the best choose WCDMA system in 3 G network of China unicom, and the remaining two home on the 3 G speeds difficult points in two. In theory, unicom descending speed 21 M, up 5.76 speed M; Telecom descending speed of 3.1 M, 1.8 M upward speed; Mobile descending speed of 2.9 M, 0.384 M upward speed. This shows, network operators are not slow, there is going to be a slow, and the difference is very big.

3 G speeds in unicom fastest, its fixed-line broadband resources and international export is abundant, and the final form of the mobile Internet connection speed is very fast. 3 G speeds in the telecom is weak, but its fixed-line broadband resources is very strong, international exports and unicom in a class, so the final mobile Internet speeds can also withstand. In this move almost no strengths, so its mobile Internet connection speed slow it is natural.

This section of the analysis, the conclusion is: China has the good quality of Internet technology.
See another aspect: covered. Average person can say unicom cover poor. But we met said such words people, now, the mobile phone with unicom of than is low, most of them still stay in some years ago unicom G nets and unpleasant feeling, there are some who is hearsay. Real in the people, said the problem instead of the proportion is not high. Of course I this is not completely induction, certainly exist differences. Theoretically, telecommunications network signal in frequency should be slightly ascendant, penetrate ability in slightly stronger than unicom, but from the installation of the 3 G base station several look, by the end of 2011, China unicom is in 324500, 269500 in telecom, unicom 55000 than telecom. So should say, two in the covered each has his strong point. Especially in the east of China, two coverage of a close game. But in the western areas, operators are covered overall there are still quite a few problems.

Or the building, into the basement, elevator, DaTiLiang inside the building, there is the problem of weak signal, all of these are in urgent need of improvement. But now the optimization network covers of difficulty, in addition to fund the permanent problem outside, still have a lot of Chinese characteristics of difficult problems. Be like at present construction base station difficulties, under the influence of the media, the public against dynamics, lead to build the base station built the difficulty of public toilets than is many times; Area and building property company charge demand, is also the operators can't bear for long. Urban planning of the base to consider also very lack, etc. Telecommunication industry essentials, must have the characteristics of public utilities. Only by operators efforts, is unable to solve the problem.
The move, because from the actual situation of not feeling TD network signals, so don't miss out analysis.

China mobile to provide the data show that by the end

China mobile to provide the data show that by the end of the end of February 2012, Japan, Middle East Mobily operators softbank operators and STC, Europe and South America Hi3G operators Direct TV operator respectively established five TD-LTE commercial network official, at the same time, more than 10 operators also clear the business plan.

At present the main promotion TD-LTE is not a question of network, also not frequency band, the biggest bottleneck is still a terminal. LiYue said, as the current test case, TD-LTE terminal to be perfected. And td-scdma practical experience also proved that only when the mature terminal to get the support of the consumers. By the end of 2011, China mobile has reached 50 million households user TD.

Also be worth what carry is, China mobile has made Hong Kong relevant frequency band, plan years will be in Hong Kong 4 G network construction.

The future of intelligent terminal is this:
In the samsung booth, new research and development of the Galaxy Beam, with a projection function, with the mobile phone is equivalent to carry a TV and projector: when meeting, no computer can instantly demo PPT; To come home at night, it can at any time in each one side wall in the video broadcast storage cell phone. As we have learned, this phone is just 12.5 mm thick, the market is the most thin projection mobile phones. Mobile phones equipped with the projection of a lamp life can reach 20000 hours, 3000 ma's battery capacity, can support video uninterrupted "studio" 3 hours.

In the market success of Galaxy Note also had the upgrade of evolution of version, samsung this brings a 10.1 "screen new Note. Large screen makes more screen possible application. For example, using Note see ebook, if found a buzzword in the book you not familiar with, can not exit in the page, using the right side of the screen to search the Internet. The new Note also installed the photoshop, Adobe ideas, so that users need not pay for download. The scene to try once, use feeling and computer is the same as. "The new Note will be more mainly for business, design, students, children's four kind of person of the application requirements".

New smart phone huawei Ascend D quad. This type of configuration the huawei independent design of quad-core chip smart phones, create a world record again: carrying the world fastest, smallest, heating the lowest four nuclear mobile processor; The world's narrow, the most compact design of the 4.5 "screen intelligent mobile phones; The same battery capacity but it can extend the use of the most time 30% power saving one of the smart phone; Voice calls the most clear smartphone.

The local time on Monday, zte has also issued ultra-thin four nuclear smartphone Era. With a 4.3 inch touch screen QHD more of the Era, the resolution up to 960 x 540 pixels, and the hd entertainment experience with 7.8 mm in the fine thin body, carrying Nvidia Tegra AP30 four 1.5 Ghz processor nuclear, so that users watch hd video, in view picture, download files, watching the news, play the game, even if many programs that are running at the same time, between each other is not affected, and can be free to switch application, and not worry about the lost data.

On February 28, 2012, according to CNBC reports

On February 28, 2012, according to CNBC reports, apple will next week in New York announced the launch of 4 G version iPad 3. Apple make a formal invitation letter, will be in the Pacific time on March 7, 10 o 'clock in the morning in San Francisco FangCaoDe art center held iPad 3 press conference. From the picture it looks provide on the invitation, iPad3 use is no ordinary display, the new screen has a very high resolution. At the same time support 4 GLTE.

By this news influence, apple stock rose 1.37% in early trading Tuesday, temporary report at $532.96, hit a record high.

Reports say the latest apple tablet computer have 4 G LTE elements, and probably the integration Siri voice control function. IPad 3 series products of all probably should have Siri function, display and the resolution of the camera will be higher than expected before product. The report also says, iPad 3 after the upgrade internal chips will give it the ability to deal with higher resolution dynamic image, but what use is dual-core processors or four is not clear.

Reports also revealed that, although in LTE network will run on, but the iPad 3 battery life is likely to remain with the current iPad 2 the same.

The first 3 G review of the era of those things:
In 2005, China's mobile telecommunication industry has maintained a rapid healthy growth. Mobile telecommunication income accounts for complete telecommunication business, more than half of the gross income, by the end of 2005, China mobile phone users reached 390 million, new users each year at around 50 million, it is estimated that by 2010, China mobile users will reach 700 million or so, mobile communications market in China as the world's most one of main market.

In fact in 2010 to 859 million in China mobile users. In January 2012, China mobile phone subscribers already amounted to 987.58 million, is about to approximate 2 1 billion mark.
China mobile to mobile subscribers in January 655.44 million, including 53.94 million 3 G users. China unicom mobile subscribers rose to 202.89 million, among them 3 G subscribers for 43.07 million. China telecom mobile subscribers for 129.25 million, among them 3 G users for 38.7 million.

TD-LTE have already won the support of the international operators. The 2012 world is being held in mobile communication meeting GTI summit, the operator issued jointly by the declaration GTI action, make sure to 2014 make global TD-LTE to 500000 base station, end more than 100 paragraph, cover more than 2 billion of population goal.

IPad recently for trademark disputes in China

IPad recently for trademark disputes in China more than underground frame, part of the electricity traders will also iPad issue a processing, this is because apple has always been ignored the Chinese market, neglecting to China's intellectual property rights law, making the bitter end. But I think that, even if the iPad made by the trademark case apple eventually fail, apple should not face huge fines and tort compensation.

Although the implementing rules of the trademark law of the provisions of article 52: "for the exclusive use of a registered trademark infringement behavior, fines for 3 times the illegal operational proceeds; illegal operational proceeds can not calculate the, fines for 100000 yuan the following," if applicable this ordinance, seems to iPad in mainland China billions of sales, a fine may also have tens of billions of, but according to the administrative punishment law article 4: "creation and imposition of administrative penalty shall be based on facts, and illegal actions the facts, nature, circumstances and social harm degree quite", that is, the administrative law on the so-called "had sent a" principle.

Apple is and shenzhen parent company to crown the sign trademark assignment contract, the mistake has been legally acquired iPad trademark ownership, this and deliberately infringement trademark rights behavior is different, in addition, iPad flourishing sells because its outstanding product intrinsic quality, and trademark relationship is not large, how much more is not offering the same period only crown tablet computer, for developing the champions league loss caused by almost negligible, this and usually trademark infringement of free-ride is different, apple apparently illegal facts is not serious, the social harmful consequences is not great, so can't simply by three times the turnover impose a fine.

Besides tort compensation, on the basis of the trademark law article 56: "for trademark infringement of the exclusive right amount of compensation for infringement in tort during the tort benefit from, or the infringed party in because the infringement during the infringement by losses, including is tort infringement for the reasonable expenses of the. As mentioned in the preceding paragraph for infringing the infringer interests, or the infringed party for all losses sustained by tort is hard to determine, the people's court according to the circumstances of the act of infringement decision give five hundred thousand yuan of the following compensation.

For the trademark law itself is rigorous, also accord with the general rules of civil law and the legal tort liability law, if is directly words, apple should not face huge compensation, because we all know iPad sales because its outstanding product intrinsic quality, to its trademark relationship is not big, that is apple for trademark infringement benefit from not quite, and iPad sales is actually nothing huge relationship, but the problem is "on the trial of foreign trademark civil disputes over applicable law the explanation of some issues" article 13: "trademark law of the people's court according to the provisions of the first paragraph of article 56 of the liability to pay compensation to determine the infringer, can choose according to the right holder, the calculation method of calculating the compensation", article 14: "trademark law in paragraph 1 of article 56 of tort benefit from, and may, according to the infringing goods sales and the goods from the calculation;

 the product of unit profits commodity units cannot be ascertained in accordance with the profits, a registered trademark of commodity units profit calculation", article 15: "trademark law in the first paragraph of article 56 for the infringement of the damage from the right holder for infringement, can according to caused by the commodity sale decrease or tort merchandise sales and the registered trademark of the commodity units profits calculated product".

Thursday, August 9, 2012

According to the ministry of industry and information

According to the ministry of industry and information 14, the telecommunication industry operation report released: China 3 G users nearly 140 million mobile phone users to 1 billion. Faced with such large-scale mobile phone users group, mobile service provider in try their best to develop the new resources and for the mobile economic tide for himself the equation. And in the mobile core services of mobile phone browser industry, competition also is daily fierce. The author analyzed below for everybody at present the development of mobile browser and future of the strategic direction.

Mobile browser, as the name suggests, is running on the mobile phone browser, can through Internet browsing the Internet on GPRS content. And ordinary PC end browser, are to obtain the content a medium, but both the Internet and forms. Mobile browser because built-in mobile phone in the mobile terminal, appear more freedom, flexible and convenient.

With the continuous development of the Internet and the network of social demand has been strengthened, mobile browser is no longer a pure Internet content for the window, but a integrated many interactive function humanized service of the browser. From the web1.0 to now web2.0, Internet application market is going on the historical turning point of, interaction has become one of the historical turning point of the shaft. In the model from pure "read" to "write" into "common construction development; By passively receiving Internet information into the active create Internet information development, thus more human!

So in web2.0, mobile terminal of the mobile phone browser to what conditions

A, good user experience

A good product, if the user experience do bad, so it would be worth to sell at a discount greatly. Why the apple so fire because it has super user behavior experience design feeling. This is not a design to come out of, but requires constant research, grope concluded. In the mobile browser market, the author think dolphins browser in the user experience do good. The unique gestures operation function, in the industry was no cause a frenzy!

Second, the perfect security

As a mobile phone users, if your online information leak out, be you to isn't very crazy although cell phone in the browser market now on to perfect this function, but the author must carry in the UC browser leak user information events and steal flow debits events.

But in recent years, HP's PC and printer business

But in recent years, HP's PC and printer business operation there are difficulties. The PC business under the influence the development of the industry, the profit margins and lower, the mobile terminal in the prospect of more alarming. And the printer department, with the popularity of digital printing, people to print the needs of business are abundant in decline. HP printer department earlier this year was also reported the news of foreign sale will be.

To save costs into new HP CEO Whitman on the main act since taking office, she just after taking office in denial of the former CEO spin-off PC department's plan. Analysis thinks, HP choose merger of two business at this time, is the internal business with trepidation, and cost saving purpose is can achieve, this remains to be integration condition proof.

Whitman has said she will for HP is committed to a few years, after years of continuous three chief executive to step down, HP's management needs to maintain stability. Whitman stressed: "HP need is firmly grasp the direction of management."

According to Whitman spokesman said before, HP's core is a hardware and infrastructure companies. But in two to three years, hope in cloud computing, safety and tools for breakthrough. And this transformation have many HP implementation chips, including in recent years more than the acquisition of security solutions, and last year paid $10 billion acquisition Autonomy Corp gained ERP management software.

Let us guess, HP transformation of restructuring the second action, is cloud computing? Safe? Or data management?

HP said in a statement, the department will be integrated

HP said in a statement, the department will be integrated by the current HP PSG department director Todd Bradley host, the original printers to the head of the department Vyomesh Joshi will retire.
And the central function department also has been adjusted, HP customers worldwide sales team will be incorporated into HP enterprise group. The group chief David Donalert: I also will be responsible for HP's services business, HP's chief marketing officer Marty Homlish will be responsible for all the business of marketing, HP's communications team will be chief communications officer by Henry Gomez is responsible for.

Whitman said that the reorganization will let HP more efficient, in this year will see results. Some of the money will save the investment of research, let the other department low cost operation. Whitman also stressed that the merger is business restructuring plan that first step.

Before, HP global is divided into three department operation, that is the personal system mainly PC department (PSG), printer department (IPG) and technology and services group (TSG). The merger of the two departments in fiscal 2011 revenue accounts for 51% of all HP.

In the February HP announced the 2012 fiscal year first quarter earnings fell sharply, the company's chief executive Meg Whitman is openly, HP will begin a several years of transformation, HP will have a bright future, but from the past to more than a year of unrest and missteps overall recovery, still need some time. And this is something the punch the restructuring merged the two in fiscal 2011 revenue accounts for 51% of all HP the department.

Intriguing, in 2005, at the time, the HP CEO mark hart to the PC and printer resolution of the department for two departments, and lead the HP occupied worldwide PC shipments in first place; And now, the current HP CEO Whitman and the two departments in one.

2011 year, print imaging department and individual system of total sales department for $65 billion, HP service group only $35 billion. After the merger of the two agencies will be the main source of business is HP.

Tuesday, August 7, 2012

Recently, shang pin nets announced by its first

Recently, shang pin nets announced by its first in mainland China authorized by the famous Italian network installs brand M Missoni 2012 chun xia series product formal online sale. The new product online marked the shang pin nets and the international leading Fashion Group Valentino Fashion Group (walundinuo Fashion Group cooperation of formal open, and it also showed that shang pin nets became the first Chinese enterprise brand licensing and get the new general sales of luxury goods, they get Fashion electricity traders.

Since always, and luxury big-name accrediting cooperation pattern is difficult to quickly established cause of sources of supply is not stable, it is the business development of domestic luxury biggest bottleneck problems. It also makes the luxury electric business is equivalent to the business and the simple sum of luxury goods to the proposition was established. Thankfully, to shang pin network of luxury goods in domestic DianShangWang representative business model in the past after groping stage, the study of international luxury electric business based on the successful experience, efforts with the international fashion brand through and designer success cooperation, open the business mode question mark, realize Sally.

As the representative of the domestic luxury business-shang pin nets according to its unique "membership" ensure the members of the high-end quality, thus strong attracts many international famous brand actively and its authorized cooperation. Walundinuo fashion group, a famous Italian women's clothing brand M Missoni2012 chun xia series in new product line is officially on sale online is one of them. Another it is reported, so far are product nets have signed more than 60 home luxury, modern brand and designer to answer new product authorized agent, the famous fashion brand has already started to Europe and America have landed in shang pin nets.

Then, in the domestic luxury electric business is still in the free in the overseas counterparts purchasing and seek brands authorized a choice, between them groping in chaos, the shang pin nets have been in reference to the international luxury electric business based on the successful experience, through their own efforts to improve the platform construction level and the service standard, key realization and with international fashion trend and the idea of the frontier of the fashion brand marriage, are expected to be in for a luxury for its brands authorized business model of the system is "breakthrough".

Recently, a data shows, since the fourth quarter of last year

Recently, a data shows, since the fourth quarter of last year, since the Internet ranked in the top 10 stand again is home to more than in a deep cut the personnel and RACES in the swamp, during which the negative frequency, the stood the whole image of the affected. After station, large-scale layoffs, listed failure also shows that a stand survival of the difficult. In 2012, in the station was constantly dilemma in all kinds of problems. So stand from the cold winter of low could usher in a second spring?

status

Domestic stand mostly with "burn money" type of business model difficult vanguard, first they invested a huge sum of money to promote, again with cheap way to acquire the share of market, its operation, mainly by financing support. But so far, there has been a stand realize the real profits. The second half of the year to 2010 in the first half of last year station is crazy financing online "rush" period, but as consumers increasingly rational, with consumption decreased with each passing day, and stand has been the continued high cost operation, from the second half of last year stand so far is always in the "winter" state. From the bulk of the latest data web site navigation show that by the end of 2011 to the end of jan. And there were nationwide stand of 3790, this number is 3 months ago peaks of the more than 5000 reduce home to more than 1000. In a large station went bankrupt background, it is thought that now and even electric driven into the team in winter.

prospects

Although stand is under cold, but there are also opportunities. Big through the battle had small eliminated, shuffle, to rewrite the rules of the industry, it can result in a more and more big, they can stand for formulated some health rules, and for operator or the joining trader is opportunity. Although industry is facing serious shuffle, but a bulk "cake" is more and more big, the bulk of consumer demand is also rigid to grow. From the development of domestic and foreign commercial practices to see, a kind of any new business format for the recognition of consumers, to competition from bitter fight a war of trade of the survival of the way of living, must first get the recognition of consumers. From the purchase inexpensive commodity view, the bank this kind of pattern is to be able to get the consumers by, or it would not be more than 100 of the $one hundred million in spending. From winter to spring, stand policymakers need is change the thought, from the past simple business orientation to consumer oriented, this is probably stand for the winter.

At present, with the video of the platform of network

At present, with the video of the platform of network media support, many individual or enterprise with his team of production for the advertising video micro movie publicity, in order to achieve the purpose of the rapid spread of social media. The move it is broke the traditional TV AD model of rigid defects, and extend a miniature video publicity mode of alternative.
Because the writer often occupy, not likely to take a look at the video from the beginning to the end, so can only find those simple time short video watching, as time passes formed a habit, watch the movie every day, I feel a little something. So the movie in the invisible of consumption my fragmentation of time, can make I completely relieved to see the full and complete video. Of course, the existing enterprise also caught customers such fragmentation time consumption idea, using relevant professional equipment was a memorable aspect of the micro film publicity video, one of the most successful and do not belong to lang house hotel brand. Back in the article, the author will elaborate recommend three about lang micro movie house hotel for their brand promotion of success stories.
First the author analysis for everybody why such a tiny movie magic, can let everybody to its not forget for a moment, and memorable.
(1) advertising planning moral strong audience can instantly accept
Each movie has a early planning, how ChuanZhenYinXian from beginning to end, how to attract clients vision, and so on, these are all planning team and the user had hoped for. And the movie of the whole broadcast short time though, but also is a perfect start and end, and all this have to do with powerful advertising planning is inseparable.
(2) the original content strong highlight hit the nail on the head
Look at the movie in the harsh light story, don't you think he is filming? Certainly not yes, in addition to planning the story, the content of the original also is to let the viewer recognition, and spread highlight, achieve the purpose of hit the nail on the head.
(3) compliance with the modern's fragmentation time to bear ability
Believe that be like me so of the busy male in society in general are there, in order to be able to kill himself only those fragmentation of time, can choose only a slightly to watch the movies, and still can relax, achieve the purpose of the reduced pressure.
(4) interactive flexible comments convenient build brand publicity atmosphere
In each a micro movie below, the audience can interact with comments, and the content of the comments are basically watching my feelings after the movie, this can be in the discussion of the accuracy of the atmosphere let the audience the micro the content of the movie remember, to achieve the purpose of atmosphere marketing.

Although nokia launched early smartphone Symbian operating system

Although nokia launched early smartphone Symbian operating system, and the system is nearly the only once Symbian smart phones of the world market position. But both saiban system for touch screen, multimedia, new interface support are poorer; With PC and the Internet in the interaction and expansibility, but also has inherent disadvantages. In addition, both saiban system too complicated-this application on the mobile phone system, its code number incredibly similar with WINDOWS XP, it seriously limits the relevant application development of companies and individuals in the industry to whether the even smart phone system have been questioned. 08 Google introduced Android (two) operating system, to the trend of how quickly beyond saiban, and ios system together, to lead the new agitation smart phones. Eventually, nokia announced that give up Symbian, turning and Microsoft alliance. So far, the earliest of the operating system with the mobile phone company, in the soft and hard of the combination of the s turned into a pure hardware manufacturers.

Application store

Although nokia Ovi Store have been actively spread out its, but with the apple App Store launched by global hot after holding gap greatly. Cell phones are not installed Ovi Store, nokia users in the use of Ovi Store before must first will download on hand, the operation is more complicated. In addition in usability, Ovi Store also slightly inferior to the App Store. Ovi Store release data said the first three months only for 10 million times online download, and the apple App Store release the first two months of 100 million times online download breakthrough, the gap is obvious.

processor

Nokia was a few of your own design chips mobile phone manufacturers, and even the rise of ARM have nokia's some of the credit. In July 2010, the price of $200 million in, nokia will own baseband design team transferred to renesas, this means that nokia in the age of the 4 G most baseband will from renesas supply. But this after, apple samsung have released their own application processor. With Microsoft in alliance, nokia launched Lumia series mobile phones, and hoped for by this can revive nokia. But Lumia series high-end models Lumia800 and Lumia900 the chipset qualcomm MSM8225, only 1.4 GHz single-core CPU is; In contrast, rivals samsung and HTC have universal dual-core processor, and even Chinese brand huawei and MeiZu has launched four nuclear smartphone, compared with the same period in the launch of the other manufacturers smart phones, lost chip design ability of nokia, the smartphone processor performance than competitors behind 1-2 generations.

Mobile Internet

In addition to these, nokia has in many ways blunder. Nokia have long been aware that mobile Internet will be the future development trend, though early start layout, but didn't find the direction. Apple mobile Internet strategy is yourself only provide a shop, let content providers and users through the Internet in the apple on the platform of the docking, itself through the commission earnings. So, in nokia's mobile Internet strategy, it is not only a platform to provide party, but also content providers. Such as 08, nokia spent $8.1 billion acquisition of the United States on the electronic map Navteq manufacturer; And apple and Google useless spending large amounts of money on, but with the third party cooperation partners, and provide more options, save money and effort. In addition DaBing nokia mobile phones the slowness of the progress, miss more touch, and many other blunder caused nokia behind beaten situation today.

Recently, nokia is saddled with a lawsuit

Recently, nokia is saddled with a lawsuit, a U.S. law firms in New York launched the nokia collective action, this law firm said, nokia has turned to Microsoft statement by WindowsPhone operating system will be able to make the company turn its smart phone market in worse situation of misleading investors behavior, nokia and some management personnel and director of violating the 1934 the United States securities and exchange act.

In fact, since February 2011 abandoned its saiban platform, WindowsPhone turned to Microsoft operating system since, nokia shares have accumulated fell more than 50%. And in the first quarter of this year, nokia mobile phones sold only bets Lumia of more than 200 department, input and output than even the millet as lei jun cell phone, "the daily economic news also says that prosecutors can't stand is, nokia's flagship levels of Lumia900 bets has a major defects.

Not long ago there is also a setback for nokia news: the IDC's latest figures show that in the first quarter of 2012, samsung global smartphone shipments of 42.2 million, a 29.1% market share, the world's first; And samsung has always been the competition of apple, iPhone shipments for 35.1 million department, market share is 24.2%; Nokia 11.9 million department of shipment smart phones, the market share of 8.2%, compared with the same period last year fell 50.8%. Nokia mobile field from leaders of from the first to the second, and again from the second to the third, what is the reason for this?

Apple rolls out before iphone, nokia advantages of technology innovation of very obvious. Nokia phone hardware circuit is proposed first simplified, remove the rf circuit of zero intermediate frequency and related devices, allows handset appearance tend to be smaller. Nokia is also the first to mobile phones for built-in antenna design, color screen, camera is the application on phones nokia. These technological innovation, no matter which one can cause market backlash, every new technology to cell phone industry bring tremendous influence, "machine emperor" emerge in endlessly, including change people's 3310 mobile phone to straight impression, "butterfly machine" 8250,, etc. The past nokia is his baseband chip design ability, and with TI alliance cooperation, is the earliest application processor of the OMAP mobile phone manufacturer, nokia with performance advantage, was born the number of the classical model of N series.

Begin from 1996, nokia cellular phone for 15 years occupy market share the position of the first mobile phone. However, in the leading of the apple and samsung smartphone era, nokia mobile phones to the community of the ship "Titanic" sank gradually. In January 2007, apple officially posted its smart phone: "iPhone", which opens the new smartphone market, samsung also follow, and constantly introduce intelligent mobile phone products. But the nokia also at this time to dwell on the past of the brilliant, fail to realize that intelligence to mobile phone will be brought about a revolution, never expected to nokia will be apple and samsung pushed down phone industry leading throne; Nokia in technical indexes also gradually began to lag behind.

Sunday, August 5, 2012

Earlier this year, happy nets has introduced

Earlier this year, happy nets has introduced the application of path "beauty carved" and mobile social game "happy animal kingdom", layout and mobile social game illicit close social fields.

From the layout in looks, "beautiful moment" of information communication attributes more like and traditional happy nets social entertainment attribute is complement each other. This to a great extent, also reflects the fragmentation social user demand, and with the same kind products in the future when the competition to get more on the differentiation advantage. In the strategy, "the beautiful moment" is the real life of the user mapping, meaning "through" mobile Internet and real life between the "last mile". From the traditional Internet to mobile Internet "work", forming a more "complete", more "real" social network.

And "happy animal kingdoms" is to strengthen the game of the originality of the usability and social function, the competition between the players will fall to the minimum, don't pay attention to in the so-called win or lose and ranking, and pay attention to the cooperation between players, creative and self expression. And this kind of mode, represent the cellular phone game a tendency of the development of the social functions in the game-moving the proportion of gradually strengthened. With the popularization of mobile terminals, more people will use pieces of time playing the game, the player's preferences and habits will then change. Obviously, the use of mobile phones 3 G functions strengthened the social features interactive game, players can at any time to meet the demand of interpersonal interaction, has become one of the cellular phone game in the future development direction.

So, from the tencent and happy nets analysis, it is easy to see the domestic social company layout mobile Internet field has actually implement. I feel that the two have in common is that each has a large number of user groups, with the user participation into the inertia to mobile Internet, this is the time requirements, as well as compelled by the situation. With domestic intelligence cell phone users increase of mobile terminals, the layout of the perfected gradually, tencent, happy nets etc to take the opportunity to their own advantages, research products, layout mobile Internet, with the aid of user social model of generating revenue this is an inevitable trend.

But make the author worry about is, tencent, happy nets being local relatively successful company, its in the mobile Internet is already layout penetration, but the United States and social company than Facebook, also has the very big disparity. The specific performance in the mobile advertising to profit, how to develop a set of based on China mobile Internet users habits of the advertising profit model, this is their current need to consider.

Tencent in mobile Internet layout

Tencent in mobile Internet layout can also result in the following aspects:

(1) each big mobile terminal of the layout of the platform
At present, according to the survey that, as a domestic users the most number of tencent its in the mobile terminal platforms are layout, including the iPhone platform, Android platform, both saiban platform, the blackberry platform, Windows mobile platform, MTK platform, Java platform, its own 3 g. Qq. Com platform, etc. So many of the mobile terminal platform, shows what, shows the tecent save for a rainy day, shows the strategic defense of tencent, showing the tecent social overlords no one can and!

(2) actively deploying clouds make efficient mobile service platform
In the future, is efficient era, is the era of clouds. Tencent with its technical advantages and abundant strength for mobile Internet has been set up the concept of social cloud. Before the launch of the five big cloud strategy still fresh, namely cloud storage, cloud conversion, cloud security, cloud account, clouds open five strategy. "The cloud, a touch namely glance to reach", leading technology and convenient clouds interaction design, bring the user more quickly and more fluent experience, relaxed carefree feel mobile Internet wonderful life.

(3) mobile user experience on the virtual layout
As is known to all, because mobile Internet just started, the user experience is not always perfect. Such as the most popular security area. Tencent with the mobile development opportunity steward, by tracking the virus can upgrade system in real time, to achieve the purpose of safe defense, in addition to its also the configuration of the "mobile security" positioning function, even if which day you cell phone is lost, also can find through this function.

Happy nets in the mobile Internet layout can also result in the following aspects:

(1) the market environment local mainly services
Because of China's Internet users can't access Facebook and Twitter and social networking sites, domestic social networking sites have been dominated by local web site. And mark? Zack's, happy nets CEO ChengBingHao, also "believe that soon, cell phone use the user login happy nets number and frequency meet more than PC." It is also have a belief, happy nets as early as in 2009, has already begun to mobile social early layout, and the development of a WAP version happy nets and happy of mobile client network. Can say, the "action" than similar products early for a long time.

DCCI recent surveys show that more than 80% of the platform of socialization users often contact the media is cell phones, mobile phone has become visible mobile terminal socialization of the important media platform users contact channels. In 2012, happy nets in IOS, WP andros, three big mainstream intelligence system, all with a new version of the client. Happy nets for upgrade mobile client, realize the smart phone, all lanes of mainstream platform support, no doubt, mobile Internet strategy in order to have made more substantial step.

At present, the world social network seems to have started

At present, the world social network seems to have started its tour of the mobile Internet, seems to want from a wave of mobile Internet users won their resources. In fact this is also expected things, after all mobile Internet will be following the traditional Internet after another landmark portraiture, participate in mobile Internet, a strong social network, has become a worldwide network of the company top priority.

As is known to all, as the world social networking giant Facebook, so far from the open affair although departure of continuous, to get the media a hot debate. One of the reasonsWhat  I feel that the biggest reason is because Facebook advertising to support the present rate advertisers will, doesn't have enough to persuade the actual cash advertisers data. But, from the sky in the this time, Facebook and no shows various anxiety and worry, but active layout mobile Internet, let the facts speak.

According to the us Digital advertising company TBG Digital's new report, Facebook mobile edition Sponsored Stories (sponsor content) advertising point into rate (hereinafter referred to as "CTR") to all Facebook tabletop advertisement 13.7 times, every one thousand times show cost (hereinafter referred to as "eCPM") to all Facebook tabletop advertisement 11.2 times. In addition, TBG Digital to nearly 280 million times Sponsored Stories display advertising, found that mobile edition Sponsored Storeis advertising CTR reached 1.14%, the cost per click (hereinafter referred to as "CPC") for $0.86, the corresponding eCPM reached $9.86. Specific to the desktop version Sponsored Stories, CTR and CPC were 0.588% and $0.63, so only $3.72 for eCPM. That is, Facebook mobile edition Sponsored Stories advertising CTR and eCPM achieved respectively desktop version of the 1.93 times and 2.65 times.

From the above data can see, Facebook mobile AD has exceeded its traditional tabletop advertisement, the success will its defects into their advantages, use social networking makes mobile advertising cash capacity were maximum release! So mobile users of mobile advertising is not objectionable, but the key is to hold good advertising the number of release. If can succeed, it will bring significant income for Facebook.

Layoffs can solve crisis?

Layoffs can solve crisis?

Although, many enterprises in all hope is that the "job cuts are" to bring "fortune", will the current enterprise crisis for the effort. But job cuts are "nostrums"? Layoffs can effectively solve the crisis?
For layoffs, insiders say the cuts are generally enterprise during crises of the normal practice, because for companies to reduce some burden can better "fresh legs", the centralized superior resources.

In the Internet circles, the development of information technology is very fast, competition is intense, changing with no exaggeration. The Internet industry itself will be a good thing, but it is also "downsizing" appear constantly the reason. To the enterprise, it will lead to increased competition industry average profit margin of the lower, in order to ensure that yields, narrow business scale, cuts to reduce costs is the common method.

Downsizing is the result of the enterprise participates in the market competition is one of the economic phenomenon of a kind of expression. Economists believe that the relationship between the enterprise and employees is the eternal theme, when the enterprise strategic adjustment, human resource structure will then adapt to the change of this adjustment, because the original development direction changes.

Just for some no innovation or no change of the concept of the enterprise, it also can't resolve the crisis sometimes layoffs. For example, 2 G era of domestic handset manufacturers, on the 3 G era, still don't change the idea, and not set up "mobile Internet" business ideas, then more layoffs also of no help.

Although layoffs in the representation is to be able to save costs on the fastest, control the way money, but it is the impact of human capital, the employees of the enterprise faith and enterprise cohesive far-reaching blow. Downsizing is "double-edged sword", affected is not only the person to leave, including not be laid off workers. "Downsizing" later, the enterprise must adjust the direction, let the ship was moving in the right channel, can is expected to out of trouble.

and recent net profit also continue to drop

Have been to hardware, HP, and recent net profit also continue to drop, the industry analysis, it constantly adjust in the future large-scale layoffs HP seems inevitable. And according to CNET's April 24 report, meaning method Ericsson said, will be forced to cut 1700 workers in the world.
In addition to these well-known big company, in some of the other Internet companies are also constantly layoffs. The recent turmoil in the  stand shake handshandle downsizing network is one, recently media reports said the shake handshandle is responsible for the vice President SongLiMing mall nets have left, at the same time, technology will cut its workforce by 40%. Another has been in the Chinese market  were standing high friends nets, and after merger in group F, also will open layoffs, and layoffs scale will reach 60%.

In addition, like the9 in earnings is not ideal background, the company length of service of less than one year new employee greatly be cut, it's emerged that cuts by close to 50%. Blizzard will move on worldwide blizzard department under the number of employees cut 600. In the end of last year after the mass layoffs, baidu lotte joint venture company cool music will continue to be day jobs.
Downsizing is not always a bad thing

Recent layoffs enterprise, a little bit listed once there are so many. Scrutinize the layoffs enterprises above, we can see that, appear layoffs can say is the enterprise development and the market competition of the inevitable, to some enterprise that, layoffs and must be a bad thing.

In those layoffs announced to see the announcement of the enterprise, it is out of job cuts, the following aspects to consider: first of all, being laid off workers is the enterprise restructuring of the adjustment "victim". Like yahoo, nokia, HP companies, they cut a important reason is the company's strategy is adjusted. When they have already can't adapt to the current market situation, cuts inevitable. Second, job cuts in order to save the company is operating costs. Yahoo, SONY and other publicly traded companies and jobs at the same time, they saved the company a lot of the operation cost can be temporarily relieve the pressure of its capital, to control the cost of purpose. Again, some enterprise job cuts in pursuit of better profits is, always wanted to go to the hardware of the HP, the hardware business profits more and thin, its always wanted to walk road of hardware, not avoid job cuts, and it is to cut back the pursuit of higher profits.

Of course, some downsizing is compelling, like  stand shake handshandle nets and high friends nets, in view of the domestic market of the bulk of the fierce competition, and burn money not profit situation, in earlier stage in a later, layoffs or after the merger by layoffs, is a compelling things, the whole industry competition is one of the symptoms of inevitable stage.

After all to see, for an enterprise that, layoffs reasons, but not to force is performance, then go into, is the development of the enterprise has been behind the development of the market in. Some enterprises in the job cuts after adjustment, perhaps can continue to keep up with the development of the market, to make a profit, back on track. Like yahoo, nokia, SONY, hewlett-packard, and other enterprises, are supposed to make a comeback to, a new again.

Wednesday, August 1, 2012

Make The appropriate Option When Purchasing cheap cell phones

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For the reason that a receiver would be the coronary heart of any property theater technique, it can be critical which you comprehend as a great deal about them as possible so you can generate a good purchasing selection. Fortunately, a lot of various web-sites will help you. To make it small, you need a receiver that is definitely at the least a 5 channel Dolby and THX compatible like that ofOnkyo TX-SR707, because surround seems comprise of 5 diverse speakers. Everything considerably less and you won't get that full surround audio.

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When you've got at any time assumed about Where you should Get mobile devices

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