About children's plate market

About children's plate market, Yan Bo read marketing director Gidengau think: Children's plate as a new category of audio-visual industry, consumer awareness is not enough, or misunderstanding, new entrants to move this huge market, there should be several pivot:

1, the content of audio-visual products, the most difficult is content, industry there is a common phenomenon, understand the technical people do not understand the education, education to understand the people did not understand technology and market, so it is difficult to develop a set of suitable for children to use digital integrated curriculum, many practitioners who couldn't even tell what the field of educational technology well-known experts.

2, children's channel, flat products need consumers to use experience, need to explain the excellent personnel, but a new brand to enter the terminal is not easy, Xinhua Bookstore, large shopping malls good counter position is the first-line brand to occupy, audio-visual products sales experience is scarce resources.

3, advertising, the consumer has not formed upon purchase children's flat, open attack ads, will play a multiplier effect, the first time occupied the minds of consumers spend money than mature category is much cheaper.

4, policymakers pattern, audio-visual industry need to be prepared to fight a protracted war, many investors believe the industry profit is high, is a sunrise industry, but everywhere is full of traps, do not know if the education is not familiar with the market, have no bottom will be overcautious.

In 5, supply chain integration, the Venture Company's new product development cycle is long, the product is not stable, leading to real sales are sluggish, even return, eventually lead to capital chain rupture. A lot of, this kind of failure cases have content, brand, enterprises can find children's plate ODM provider of professional cooperation.

ODM, a rapidly growing new forces

ODM is the English Original Design Manufacturer acronym, literal translation is "original design manufacturer". ODM refers to a manufacturer to design a product, in some cases may be some other Chinese enterprises, requirements with the latter, brand name for the production, or slightly modified design to production. This can make the other firms to reduce their development time. To undertake the design and manufacturing business manufacturer called ODM provider, its product is the product of ODM.

According to industry sources: Xin Bo read do electronic paper book company, ODM started the establishment in 2009, began the development of children's flat from 2010, from ID to design hardware and software are developed, its ODM business by not sharing the mold fee, R & D costs, only 5% gross margin in the hardware cost of service mode of global customers. Through this business model, the current volume of electronic paper book has occupied the domestic first, is also the largest children's tablet computer ODM provider.

In contrast, long known for the OEM, mainly refers to the manufacturing design according to the upstream manufacturers, OEM design is provided by the brands, and ODM is the producer of independent design. Prevalence of OEM and the rise of ODM, reflects the process of the development of the domestic manufacturing industry: the early domestic manufacturers lack of core technology, have to play the role of OEM, the production of products to others, or to OEM sales to other manufacturers of OEM products; and with the domestic manufacturers gradually master the core technology, product design have independent intellectual property rights, ODM entered people's field of vision.