When it comes to nokia could revive, everyone be consciously or unconsciously thought apple iPhone and Android, will ask: nokia with what beyond apple, and with Google's Android and ability against the empire. Actually, this is a fake proposition.
First said, although apple iPhone is still the most popular smart phone by users, but from a marketing agency Gartner's statistics show that in 2011 the fourth quarter apple in China smartphone market share fell to 7.5%. According to the Nielsen company other users of the investigation to the United States, also found that apple user growth.
Apple iPhone users marked its growth is slowing market space tend to be saturated. On one hand, the higher price hindered more users into; On the other hand, apple has become "high-end arcade", no matter in the subway or stores, everywhere is take the iphone users. Apple mobile phone lost its initial sense of taste, the white that is black cannot reflect the iphone users in the individual character, in addition to its sets. Apple brand effect of the abate, more and more eyes away from apple users start, to turn to other products.
In addition, whether to iPhone4S iPhone4, or ipad2 to the new ipad, apple products are largely the simple hardware upgrades, can't give users more experience ascension. Apple may have entered the can't break through his spell in, apple now has the enemy becomes, or don't need of the transcendence of the others, he will back his stumbles.
Second, Android smartphone market though occupy half jiangshan, but its the support role behind the major manufacturers of life isn't easy. From the major manufacturers released the fourth quarter of fiscal 2011 earnings to see, in addition to samsung besides, android camp each have each of sorrow. Motorcycle net loss of $80 million, HTC net profit fell 25.5%, SONY Ericsson is heavy and fourth quarter, mobile phone shipments 20% year-on-year drop, pre-tax loss up to 247 million euros.
More serious problem is, the Android market in serious problem product homogeneity, same user interface, the same operation experience, and even the same chassis. From MWC2012 world communication show can see, four nuclear, ultra-thin has become the focus of competition for manufacturers. In addition, no sense of new. Samsung and HTC, MOTO, SONY Ericsson etc, every manufacturer has its own plan to, and they hope that through the self-development to destroy other competitors for the continuous and consolidation will drag their collective than water, could not move into the mud.
Again, according to the Nielsen company a sample survey of the latest data show that the smartphone user accounts for 45% of the total number of mobile phone users, that is still have 55% of cell phone users is still in the intelligence era. At present, in 55% of the intelligent market, gene "noble" apple would never stoop to enter. As for Android camp, more manufacturers is to focus on apple's pursued and "infighting" on, this just to the left of the space expand nokia.
Finally, it is also a very important point, nokia and Microsoft mentioned make the third ecological system, the third ecological system are not just say that. Nokia and Microsoft's joint, is not a simple one paper contract, but the hardware and software technology to the peak of the technology cooperation. From the industrial design to software running, is sure to bring with experience ascension. WP7.5 will is a subversive IOS and Android OS, contracted Metro interface, powerful office function, the integration of the contacts, fluent center user experience, excellent appearance forming, let nokia the launch of new products is different from any other intelligent products.
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