every year 3.15 became exposure table some enterprises or industrie

In fact, every year 3.15 became exposure table some enterprises or industries, although exposure to urge the rectification of some enterprise or industry, but the overall look, Chinese consumers rights road is still very embarrassed. Investigate its reason, the author thinks that, the so-called consumer rights, should be the enterprise, consumer, legislation, supervision and law enforcement departments multi-pronged, joint efforts to implement the rights. But unfortunately, some aspects of the look, seem to have different degrees of problems. In this case, we may wish to combine the 3.15 exposure of apple "cover" the apple products after sale service problem to illustrate.

According to the 3? 15 party exposure, long-term since, apple mobile phone implementation with foreign different customer service policy in the Chinese market, in China's claim that "to upgrade to repair", "the exchange" and no real replacement machine, usually of old mobile phone cover, to escape the Chinese mobile phone three packs of provisions. In addition, China's three package requirements, the main components of notebook warranty for two years, but Apple iPad machine only one year warranty, the customer service staff, apple responded by saying, this is because the iPad is not a computer, not according to the computer three package execution. However, China Quality Certification Center official website found that: the United States Apple Corp in China CCC certification, a variety of iPad product names are marked as "portable computer".

Can not help but doubt here I was, since Apple products do not comply with the provisions of China three package, not to say the problem, in this case, even if there is no problem, theoretically it should not be allowed to sell in china. It relates to a universal problem, that is when the consumer rights law provisions related to a business product or service provision and the Chinese are different, even contradictory, how should do? This may involve more should be our relevant legislation and law enforcement. The consumer law of us is enough perfect? Our law enforcement execution is really in place?

In this regard, relevant personage says, the apple Multi-National Corporation, according to law enforcement departments is the department regulations, the legal level low, the punishment is not enough. It is not difficult to see, make consumer rights law of our country in terms of multinational enterprises (including to the disciplinary) still exist, and need to be improved and strengthened. In view of this, some experts suggest, to deal with violations of the rights and interests of consumers of the enterprise should take the punitive damages, in foreign countries, the punitive damages should be several times higher than the actual loss caused loss to consumers, or even dozens of times, purpose is to purify let enterprise infringes the rights and interests of consumers pay a heavy price in exchange for market environment.

hair Samsung has been able to challenge Apple

The industry has been very clear, hair Samsung has been able to challenge Apple, in addition to its follow innovation, flexible and accurate marketing ideas and strategies and investment also played a crucial role. This has been reflected in the conference again.

First, in the stronghold of the U.S. market, Apple's iPhone, starting for the first time, which in itself caused a challenge to Apple's market effect, before the part of the U.S. media even rare to describe Samsung's determination in the United States released provocative Apple. In fact, this looms behind revealing Apple in the eyes of Samsung is already not as strong. We understand, on the day before the release of Galaxy S4, Apple's director of marketing Phil Schiller (Phil Schiller) in a media interview turned against Samsung shelling, said the release of the latest Samsung mobile phone will be used a year's operating system has been launched in urgent need of upgrade. Phil Schiller how to evaluate here the Galaxy S4 is not important, mentioned Samsung, is undoubtedly a very good publicity, but also from the other side to prove that Apple does Samsung seriously.

Maybe someone here said marketing gimmick, the product is the real thing, of course, but in the current market, at least in the contest of Samsung and Apple, equally adept at marketing Apple really defeated. Most typical proof is Joe closer Queen's design director Ken Segall has said Apple marketing department has lost the power of innovation, Samsung ad more "understanding" of consumers.

Since the innovative marketing innovative products to support, then we might as well go back to the product level, maybe someone will, Galaxy S4 is no innovation, just some flashy features to add. In fact, the development of the smart phone industry today, the so-called industry's understanding of disruptive innovation has been difficult, at least in the mobile phone product form. Otherwise why Google to show its Google Glass to rumors Apple To iWatch.

Course Apple for the Galaxy S4 marketing mistakes also more than Tucao

Course Apple for the Galaxy S4 marketing mistakes also more than Tucao the, after the release of the Galaxy S4, Apple launched a new round of iPhone5 marketing propaganda, its flagship "With the iPhone, then have the other "(There's iPhone, and then there's everything else) slogan intended to emphasize innovation leading opponents follow the imitation, but it turns out, as early as the release of the Galaxy S3, Samsung is already out the so-called Apple iPhone imitate, so to the Galaxy S4 released, the U.S. media in the intended irony Galaxy S4 lack of innovation, said Samsung is more like before (meaning Galaxy S3), here, the Apple iPhone is already Samsung imitate objects.
That being the case, Apple marketing today and brought this as a marketing selling point seems to have become obsolete. Important thing is to start a new marketing after the release of the Samsung Galaxy S4 is not from the choice of the time also shows that the the Galaxy S4 to Apple created new pressure, at least to the outside world feel, which no doubt once again by Apple Marketing indirect the Galaxy S4 is enough market influence product?
In addition to Apple, is another follow up Tucao the Android mainstream manufacturers HTC Samsung belong. Its president, Jason Mackenzie (Jason MacKenzie), through the release of the Samsung Galaxy S4, I feel very relaxed, because Samsung will spend money on marketing rather than innovation, and to start to feel like laughing, and later felt very awkward until the sad these adjectives to criticize the lack of innovation of Samsung Galaxy S4. Of course, at the same time Tucao Samsung, Mackenzie natural not forget qwaqwa so-called innovation of its products. Such as that caused by the industry's controversial abandoned megapixels effect instead be called HT UltraPixel (Ultimate pixels) camera technology. For this so difficult for the average user to understand (at least contrary to the field of photography in a range of pixel values, pixel values ​​and the photo quality is directly proportional to the common sense) technical terms, we do not know exactly how many users can make future buy HTC the phone, but Mackenzie remarks apparently exists with HTC a large strategic direction contradictions. Previously HTC to admit not lose innovation, it is precisely the marketing, which major together or marketing investment (marketing innovation aside aside), HTC this year will increase investment in marketing. Tucao opponent's strengths is exactly the short board, and his efforts to improve the direction, this is not a contradiction in this?