Course Apple for the Galaxy S4 marketing mistakes also more than Tucao

Course Apple for the Galaxy S4 marketing mistakes also more than Tucao the, after the release of the Galaxy S4, Apple launched a new round of iPhone5 marketing propaganda, its flagship "With the iPhone, then have the other "(There's iPhone, and then there's everything else) slogan intended to emphasize innovation leading opponents follow the imitation, but it turns out, as early as the release of the Galaxy S3, Samsung is already out the so-called Apple iPhone imitate, so to the Galaxy S4 released, the U.S. media in the intended irony Galaxy S4 lack of innovation, said Samsung is more like before (meaning Galaxy S3), here, the Apple iPhone is already Samsung imitate objects.
That being the case, Apple marketing today and brought this as a marketing selling point seems to have become obsolete. Important thing is to start a new marketing after the release of the Samsung Galaxy S4 is not from the choice of the time also shows that the the Galaxy S4 to Apple created new pressure, at least to the outside world feel, which no doubt once again by Apple Marketing indirect the Galaxy S4 is enough market influence product?
In addition to Apple, is another follow up Tucao the Android mainstream manufacturers HTC Samsung belong. Its president, Jason Mackenzie (Jason MacKenzie), through the release of the Samsung Galaxy S4, I feel very relaxed, because Samsung will spend money on marketing rather than innovation, and to start to feel like laughing, and later felt very awkward until the sad these adjectives to criticize the lack of innovation of Samsung Galaxy S4. Of course, at the same time Tucao Samsung, Mackenzie natural not forget qwaqwa so-called innovation of its products. Such as that caused by the industry's controversial abandoned megapixels effect instead be called HT UltraPixel (Ultimate pixels) camera technology. For this so difficult for the average user to understand (at least contrary to the field of photography in a range of pixel values, pixel values ​​and the photo quality is directly proportional to the common sense) technical terms, we do not know exactly how many users can make future buy HTC the phone, but Mackenzie remarks apparently exists with HTC a large strategic direction contradictions. Previously HTC to admit not lose innovation, it is precisely the marketing, which major together or marketing investment (marketing innovation aside aside), HTC this year will increase investment in marketing. Tucao opponent's strengths is exactly the short board, and his efforts to improve the direction, this is not a contradiction in this?