hair Samsung has been able to challenge Apple

The industry has been very clear, hair Samsung has been able to challenge Apple, in addition to its follow innovation, flexible and accurate marketing ideas and strategies and investment also played a crucial role. This has been reflected in the conference again.

First, in the stronghold of the U.S. market, Apple's iPhone, starting for the first time, which in itself caused a challenge to Apple's market effect, before the part of the U.S. media even rare to describe Samsung's determination in the United States released provocative Apple. In fact, this looms behind revealing Apple in the eyes of Samsung is already not as strong. We understand, on the day before the release of Galaxy S4, Apple's director of marketing Phil Schiller (Phil Schiller) in a media interview turned against Samsung shelling, said the release of the latest Samsung mobile phone will be used a year's operating system has been launched in urgent need of upgrade. Phil Schiller how to evaluate here the Galaxy S4 is not important, mentioned Samsung, is undoubtedly a very good publicity, but also from the other side to prove that Apple does Samsung seriously.

Maybe someone here said marketing gimmick, the product is the real thing, of course, but in the current market, at least in the contest of Samsung and Apple, equally adept at marketing Apple really defeated. Most typical proof is Joe closer Queen's design director Ken Segall has said Apple marketing department has lost the power of innovation, Samsung ad more "understanding" of consumers.

Since the innovative marketing innovative products to support, then we might as well go back to the product level, maybe someone will, Galaxy S4 is no innovation, just some flashy features to add. In fact, the development of the smart phone industry today, the so-called industry's understanding of disruptive innovation has been difficult, at least in the mobile phone product form. Otherwise why Google to show its Google Glass to rumors Apple To iWatch.