Saturday, April 27, 2013

Domestic mobile phone manufacturers in the "China cool" gradually


Domestic mobile phone manufacturers in the "China cool" gradually to prove to the world that China manufacturing to China to create the evolution. As cool as an example, 20 years of unremitting efforts, in exchange for the stick after the bloom. Moreover, in the era of the 4G, the domestic mobile phone manufacturers efforts will probably also have corners overtaking opportunities. Facing the chance of 4G, cool has launched its LTE products, cool grand L8920 is a LTE mobile phone, which is a 5 mode 13 frequency of LTE mobile phone. In the LTE mobile phone market, one of the earliest Coupe is the layout of the domestic mobile phone manufacturers.

Because of the long-term effort, and therefore have a cool chairman and CEO Guo Deying "the next 3-5 years, cool LTE share to account for more than cool overall share of 25%, and to catch up with Samsung and other international brands" heroic utterance. A chase will have power, but also will have goals. In fact, in the past two years, cool has become the growth of domestic communication industry's fastest-growing businesses, the company has to "focus on R & D LTE terminal, build first-class products in the world", to upgrade to a strategic height.

Guo Deying also said, "3G, we actually with overseas is not in a starting line, because at that time the chip materials are not mature. So the age of 4G, Huawei, ZTE in our overseas batch export, we can see this point has been close to, this is a rare opportunity for the domestic mobile phone." Only a short while ago, manufacturing enterprises we suffered too much patent restrictions, but now the Chinese manufacturing enterprises have accumulated considerable patent technology. Or to cool as an example, the company's existing patent nearly 4000, 90% are dedicated to the field of mobile internet. The future in the market competition will provide great support.

Because of the continuous efforts, especially in the initial stage of 4G, we also see the domestic mobile phone manufacturers strength. Before, coupe introduced its own brand 4G LTE intelligent mobile phone in the United States, we have achieved good sales performance, it also helps to expand overseas market in the greater. Because the perennial in the mobile phone market experience, technology transition development cool party history of mobile phone and each stage is also very understanding, and also have their own unique competitive advantage in the market. These are cool can squeeze body the world 10 strong.

In the 2G and 3G era, we see a lot of cool products have dual-mode dual-card dual-standby advantages through. Launched the GSM/CDMA dual-network dual standby as early as 2005 coupe. In 2009 five, dual frequency, global roaming, the first generation of four channel mobile phone cool began to appear. Now 4 nucleuses, big screen, 1080P screen is everywhere, cool is the product price to a very low price, this is also a breakthrough of thousands of intelligent machines of the times, but also more in the cost control advantages, which are very helpful for the overseas market.


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As everyone knows, in the 2G and 3G era


As everyone knows, in the 2G and 3G era, Chinese mobile phone manufacturers are with the runner, because of insufficient reserve in technology, so in the market right words is not. Although once time Chinese manufacturing gained high reputation in the world, but the foundry enterprises, or real products with high technical content is not much. We often because of patent issues, abandoned outside the high-end chain of interests. Of course, even so our local manufacturers or through unremitting efforts, continue to shorten the gap, relying on the change of the market share, and gradually found their own territory in the market.

With the rapid popularization of smart mobile phone, 3G is developing more and more quickly, people's acceptance of intelligent mobile phone soon, cultivate market has also begun the transition to maturity. Some technical barrier of 3G itself also gradually emerged, such as the bandwidth is not enough, the speed is not quick, a large number of applications to be slow, battery standby time is short and so on. At this moment, 4G mobile phone, technology and application of LTE mobile phone began quietly emerged, some in the overseas market has begun to layout and obtained the preliminary application. The corresponding mobile phone products have been listed, and in the overseas market has formed a certain atmosphere.

For domestic mobile phone manufacturers, this is a new opportunity, because of the technical reserves in the era of the 3G and the corresponding market accumulation, in development for 4G, LTE mobile phone, participate in the starting point of the domestic mobile phone manufacturers also tall. It can be said that our mobile phone manufacturers and the international giant basically at the same starting line. We are all start from the basis, starting from the initial accumulation of technology. If we are behind the words, so in the era of the 4G, this gap is gradually filled. Especially at present, the domestic mobile phone manufacturers in the global mobile phone market has won a space for one person, in the global top 10 mobile phone manufacturers, we occupy the 4 seats, the results were very encouraging.

To gain market share is the result of long-term efforts, it is also because the unremittingly efforts and the accumulation of technology today is a harvest season. Perhaps our manufacturers are also unable to apple and Samsung compete directly, but our mobile phone manufacturers have the rise in the world power and opportunities. If we can have better in the era of the 4G breakthrough, then the prospects for the future will be limitless. After all, apple mobile phone rise just a few years, iPhone has created a new era of change in the pattern, in the era of the 4G there may be updated changes, see who can bring innovative ideas of this new. Without Jobs, apple is no longer the innovation of leading, model the rise of mobile phone manufacturers rely on their accumulated began to cut a striking figure on the world stage.

Now the malicious software based on intelligent mobile phone


Now the malicious software based on intelligent mobile phone becomes more and more difficult to detect, Android system of malicious software to the dizzying speed spread, foreign technology blog statistics show that only the second half of 2012, a surge of Android malware by 292%, which may lead to global millions of Android intelligent mobile phone users is a threat.

Fortunately, most malware creators not R & D rocket scientists, not computer scientists, the user hit not catastrophic. According to the clue, can determine your Android mobile phone if there is malicious software:

1 battery life is short

Android mobile phone users are not perform a number of operations, the battery can last quite a long time, but if there are malicious software, even without the use of mobile phone batteries would be faster and faster than usual, mysteriously leakage, which is usually caused by some malicious ads, waste caused by the application program, we display ads will affect the battery life to a large extent.

Malicious software either pretend to be an ordinary application in under the watchful eyes of the people, or tried to keep hidden from the user, often can cause abnormal battery.

2 call frequently dropped calls and interrupt

Mobile malware can affect the ongoing calls you want to exclude the factors, signal, if you dropped or strange interruption during the call, that interference may exist malicious software in your mobile phone.

In this case, you don't blame the operators, malicious software may be the arch-criminal, call the service provider, determining dropping reasons. If the call data and operators are not consistent, it may be someone or are trying to eavesdrop on your phone, or perform other suspicious activity.

The Android system of malicious software into the mobile phone, often send some premium rated SMS (text) message, the information is easy to your mobile phone bill. But not all the malicious programs are obvious cheat fee, they might just send a text message every month, to avoid suspicion.

4 data plans to change

Many third party applications with malicious software, it can detect your device data plan, control equipment, such as making major changes to download or upload mode. Often manually set the data table quota, helps to clarify his mobile phone is destroyed by malicious software, it will also help to avoid the high telephone charges.


About children's plate market


About children's plate market, Yan Bo read marketing director Gidengau think: Children's plate as a new category of audio-visual industry, consumer awareness is not enough, or misunderstanding, new entrants to move this huge market, there should be several pivot:

1, the content of audio-visual products, the most difficult is content, industry there is a common phenomenon, understand the technical people do not understand the education, education to understand the people did not understand technology and market, so it is difficult to develop a set of suitable for children to use digital integrated curriculum, many practitioners who couldn't even tell what the field of educational technology well-known experts.

2, children's channel, flat products need consumers to use experience, need to explain the excellent personnel, but a new brand to enter the terminal is not easy, Xinhua Bookstore, large shopping malls good counter position is the first-line brand to occupy, audio-visual products sales experience is scarce resources.

3, advertising, the consumer has not formed upon purchase children's flat, open attack ads, will play a multiplier effect, the first time occupied the minds of consumers spend money than mature category is much cheaper.

4, policymakers pattern, audio-visual industry need to be prepared to fight a protracted war, many investors believe the industry profit is high, is a sunrise industry, but everywhere is full of traps, do not know if the education is not familiar with the market, have no bottom will be overcautious.

In 5, supply chain integration, the Venture Company's new product development cycle is long, the product is not stable, leading to real sales are sluggish, even return, eventually lead to capital chain rupture. A lot of, this kind of failure cases have content, brand, enterprises can find children's plate ODM provider of professional cooperation.

ODM, a rapidly growing new forces

ODM is the English Original Design Manufacturer acronym, literal translation is "original design manufacturer". ODM refers to a manufacturer to design a product, in some cases may be some other Chinese enterprises, requirements with the latter, brand name for the production, or slightly modified design to production. This can make the other firms to reduce their development time. To undertake the design and manufacturing business manufacturer called ODM provider, its product is the product of ODM.

According to industry sources: Xin Bo read do electronic paper book company, ODM started the establishment in 2009, began the development of children's flat from 2010, from ID to design hardware and software are developed, its ODM business by not sharing the mold fee, R & D costs, only 5% gross margin in the hardware cost of service mode of global customers. Through this business model, the current volume of electronic paper book has occupied the domestic first, is also the largest children's tablet computer ODM provider.

In contrast, long known for the OEM, mainly refers to the manufacturing design according to the upstream manufacturers, OEM design is provided by the brands, and ODM is the producer of independent design. Prevalence of OEM and the rise of ODM, reflects the process of the development of the domestic manufacturing industry: the early domestic manufacturers lack of core technology, have to play the role of OEM, the production of products to others, or to OEM sales to other manufacturers of OEM products; and with the domestic manufacturers gradually master the core technology, product design have independent intellectual property rights, ODM entered people's field of vision.


Although the experience far beyond the single function


Although the experience far beyond the single function, bad expansibility of baby computer, point reading pen, story machine and low-end products, but the lack of cultivation of the market, at this stage is not the children's tablet computer product superiority propaganda thorough.

A mother told the author: "when you hear the children's tablet computer, began to think that only children flat computer appearance, did not think there are learning so much, and we fear that it will damage the eyesight of children." When understanding to the product comes with time management software, the mother said "more at ease". The road to go flat computer children is still very long, as an emerging market, experience far more than other children's audio-visual products, but the market is not enough.

I have been in the science & Technology Exhibition interviewed a children's tablet computer manufacturers, during an interview with discovered a strange phenomenon: when children's tablet computer booth when playing with children, most will be interested in, is not next to accompany parents are interested in.

Although the experience far beyond the single function, bad expansibility of baby computer, point reading pen, story machine and low-end products, but the lack of cultivation of the market, at this stage is not the children's tablet computer product superiority propaganda thorough.

The market capacity, but the brand watch

According to the survey, China has 222500000 of the child population (sixth census in 2010 Statistics), education consumption accounts for about 65.5% of the household consumption, 56.5% of the parents to send their children to education investment is listed as the first. IPad crazy influx of Chinese family, many aspects are not suitable for children, many parents are aware of this. Children's tablet computer market gap is slowly opened, he entered the industry, more able to seize the market opportunities.

Unlike traditional flat computer market hardware, children's tablet computer spell is content.

"Electronic education products only carrier, technical threshold Co., easy to be copied." Research Center of Chinese children industry director Zhang Yuanmeng said, electronic education product kernel lies in the content, rather than hardware. For example, iPhone mobile phone, really keep the user stickiness is a huge capacity, continuously updated app store.

In content, the electronic education products in the domestic is still "the act of one's own free will". "With most brands use only in the product, on the public web content."


Thursday, April 25, 2013

Apple released its 2013 fiscal year second quarter earnings


Today, Apple released its 2013 fiscal year second quarter earnings. The report shows, Apple Corp second quarter revenue of $43603000000, 11% more than last year's $39186000000; net profit of $9547000000, compared with the same period last year's $11622000000 down 18%. Despite a sharp fall in profits, but the results are consistent with prior to the industry is expected, the price does not fall up. But it failed to cover up its core business faces the pressure of competition.

In this quarter, Apple sold 37400000 iPhone, last year sold a total of 35100000, only 6.5% growth over the same period, and a quarter of sales for 47789000 year-on-year growth of 29%, its growth rate is sharply. Also from the revenue perspective, the apple iPhone this quarter revenue rose only 3%, while in the last quarter of year-on-year revenue growth rate of 28%. Why would lead to such a result? The reason is the innovation elements of iPhone5 compared with the opponents, has not enough to arouse the desire to buy the user than before.

According to the latest survey data show the CIRP in the first quarter of 2013 14% of consumers to buy the iPhone 4, 33% of consumers purchase of iPhone 4S, and 53% of the consumers to buy iPhone 5. According to CIRP the old iPhone is the key impetus for iPhone shipments. But the industry is clear, the old section of the iPhone both prices and profits are not compared with the iPhone5, and even some operators also introduced various incentives 0 yuan purchase. So, although this quarter, iPhone shipments are up is still growing, but the source and power of this growth compared with the previous, has changed fundamentally, namely user (about half) in the selection of the apple iPhone, the value driving quietly evolved into prices drive, is in this case, iPhone sales year-on-year growth rate also hit a new low.

updated based on Z and System solution


From the IBM Power Systems often publish new and updated based on Z and System solution, the IBM server market strategy is a combination of software and hardware, this also explains why the shipments decreased, but the revenue increase. But as it was Server x played any role in the IBM server product line? If System Z, Power Systems is more sales to value-added solution, the Server x I'm afraid just impulse role, but from the IBM shipments continue to decline and associative set through mergers and acquisitions will be raising its market share to the global server market in 3%, Server x impulse power is not very strong, perhaps in the same on the basis of X86 architecture, lose the support of Server solutions in X with X86 under the framework of the HP, Dell compared to competitive advantage is not obvious. This discount is Lenovo's acquisition of Server X in order to reach the top of the global server market.

But according to legend in the future the server market, main and force direction in overseas markets, face the HP, Dell and IBM (Power Systems) competition is unavoidable, but compared with the three enterprises, solution weakness is obvious. If you can't make a breakthrough in the solution on the words, then Server x business for both for its grab market share and revenue significance is not great.

But when we go back to the China market, Server x advantage is quite obvious. From the Internet Consumer Research Center (ZDC) report shows, in the past March, IBM to 38.9% in the proportion of attention as the most popular brand user attention. The Dell, concern ratio of 22.3%, HP and Lenovo ThinkServer respectively to 12.4%, 10.3% of the interest rate in the third row, four. And the rest of the list brand attention than columns were below 10%. In the application level of Chinese server user has not been completely into the relevant to the needs of manufacturers to provide software and hardware solution phase, Lenovo can through merger and Server x, ThinkServer and own brand server with occupy market share more than 10% global server market in 50%, thought that the backing to expand overseas market, and not as the acquisition of IBM PCD so, to rush in the overseas market competition, the result is nothing, but after the Chinese market as the focus of the strategy to make Lenovo PC go today the global PC market second position.

Of course, in this process, Lenovo needs in software, application solutions, storage are required to proceed with determination, after all these years of Lenovo in the enterprise business didn't force, just from the beginning of last year, through a partnership with EMC decided to break through in the enterprise market. But to really formed in the overseas market and IBM, HP and Dell competition not only need time, need capital investment. Because the IBM spent $2000000000 to develop the PureSystems platform, HP, Dell these years the merger and acquisition, enterprise business (including server) PC to compete with the industry as long as the control of the supply chain and cost are completely different, the difficulty to be much larger, this association in the acquisition of the former must carefully, otherwise only on IBM Server x brand spell cost and price, in overseas markets will not improve their share, revenue and profit may not have won.


for 8 years the first quarterly decline


With IBM's latest earnings release, for 8 years the first quarterly decline, there is news that IBM may sell low-end server business departments belonging to the system and technology for China's lenovo. Linked to the March Lenovo Group Vice President, general manager of China Key Account Department Tong Fuyao said in an interview with the media of Chinese server market rise space is limited, the overseas market association hope that after three years to become a global server in the top three, and even earlier in 2012 June, Lenovo's senior vice president, Chinese President Chen Xudong said a few years ago, Lenovo server development is slow, the future will be through the three major measures to achieve the sales promotion, including appropriate target acquisition, to expand the scale of argument and association official website statement, the rumor is likely to become a reality.

Then the next question is IBM will sell the server which part of the business to lenovo. There is a IBM system and the Department of science and technology and server related business is mainly divided into: System Z, Power Systems, Server X and PureSystems, understand the IBM industry insiders see at a glance, IBM sold to Lenovo nive out of ten is the product of Server X server line. The latest quarterly earnings from IBM, systems and technology departments of these business's revenue fell 17%, of which Server x revenue fell 9%; Power Systems fell 32%; System Z is the trend growth of 7%; PureSystems not included in the revenue (probably because last year was just released.). From the past the year 2012, the Server X's revenue fell 3.7%, compared with Power, Systems fell 8.5%. Here we list revenue increase is to explain the Server X Series in the IBM system and the science and Technology Department, business performance is not the worst, but has been in decline in state revenue.

Look at the performance of IBM server in the global server market. According to Gartner statistics, in the fourth quarter of last year, IBM to 34.9% occupy the global server market revenue for the first, and in shipments to 11.6% HP, Dell ranks third behind. From a growth perspective, the IBM server revenue grew 8.9%, the growth rate for the most global server revenue before five; shipments fell 11.5%, decline for the global server shipments before the first five. Large shipments decreased, while revenues have increased, the impact is visible IBM server revenue rather than shipments. According to this method to analysis, although no IBM server each line (System Z, Power Systems, Server x) specific delivery and created a proportion of revenues from the IBM server, but in the pursuit of revenue policy and give up Server x not deduce, Server x for the IBM server business revenue and profit contribution is not.


application software in the intelligent mobile phone


Motorola has its own UI and Blur application software in the intelligent mobile phone, but this did not help Motorola in intelligent mobile phone market competition, which is why Motorola mobile design director Jim Weekes says such software as "bloatware (bloatware)". In fact, Weekes's speech is not universal. Have a look at the Android camp in the intelligent mobile phone manufacturers, in addition to Samsung, the numerous claims to have their UI and application vendors, who really is by virtue of the competitive advantage in the market and converted into the actual market share, revenue and profit? If not, let the "pure". From this point of view, Motorola mobile concept but form a difference with regression Android source nature of competitive advantage.

In addition to the "pure", the new mobile phone of the future, Motorola mobile also presents a size "be just perfect" Android mobile phone concept. This seems to be the current intelligent mobile phone screen is more and more big trend in the opposite. Especially in the industry believe that apple iPhone was later in the competition against Samsung, one of the main reasons is that there is no big screen iPhone, which suggested that Apple should follow the trend of the market release more large screen iPhone, the concept of Motorola is feasible? Investigation and research of market research and research agency Flurry Analytics and HIS were confirmed, intelligent mobile phone screen can not be infinitely magnified, and intelligent mobile phone screen size defined in the 3.5 - 4.9 inches, and the fact that survey data also proved these studies, it seems this seemingly Motorola inverse market trends, the essence of intelligence or regression mobile phone original ideas or to. When some mobile phone manufacturers think big screen is good today, Motorola mobile is to keep the market rational cognition, the declining performance of Motorola is valuable.

Even so, some marketing strategies of Motorola mobile or worrying. For example, it emphasizes the carding product line, reduce mobile phone models and mobile phone + product will be launched this year. I wish Motorola mobile so-called reduced mobile phone model is what the fine line, and mobile phone + product has not before been Google termination of ATRIX.

From the above analysis, it is not difficult to see that, Motorola mobile during this time silent, indeed for your future development of intelligent mobile phone do carefully combing and thinking, in which there are rational, not swim insights, but there are still some vague understanding, this let Motorola mobile stand again in. Or backward crossroads, decide on what path to follow? The new listing of can have a smattering of.


Since Motorola mobile is Google after the merger


Since Motorola mobile is Google after the merger, Google for the first Android mobile phone manufacturers to follow his old almost not devoted enthusiasm and expectations. Although during the Motorola has also introduced several new products, but in the intelligent mobile phone market has not caused a ripple, which also led to the performance of several quarters has been in deficit.

But this year into account, the Motorola and Google released X Phone rumours, and recently Motorola mobile design director Jim Weekes (Jim Wicks) chairman Schmidt (Eric Schmidt) and Google talk that Motorola did in the development of new mobile phone. The new mobile phone Motorola brings new hope, still be of no importance? In fact, don't say the new mobile phone Motorola is a variety of speculation, such as what 20 kinds of colors, what customized hardware, even if it is released, to determine its for Motorola effect also should be at least the listing of a quarter or so later. But revealed from Motorola mobile design director Jim Weekes about the new mobile phone development ideas, the Motorola's contrarian means.

First, the new machine Motorola (maybe X Phone) will be Android intelligent mobile phone a "pure", that is to try to keep the original Google Android system and Android system, the current industry OEM manufacturers Daxing own UI formed a strong contrast. Only a short while ago, as the source of Google Android, many manufacturers will be UI and for their own models developed as distinguished from other manufacturers also use Android system difference and prove important to choose their own innovative. Even in this year, many of the Android mobile phone manufacturers, especially the Chinese market entry of new intelligent mobile phone market manufacturers began to have a crush on ROM, UI and the modified since the application, development and competition. But looking back, just a superficial reform, after all the root or other Google Android, surface more fancy, and ultimately affect the user experience or Android itself, people do not upgrade version, the user experience to improve the possibility fundamentally very small.

We do not deny the manufacturers to customize your UI and application practice, only when the majority of manufacturers as a difference when competition means, the so-called differentiation would not exist, and in some degree even staged a homogenization. More importantly, whether manufacturers over the UI and application development will affect the Android system experience and at play? At least affected Android natural experience. The so-called natural to the carving, it is often better.

Wednesday, April 24, 2013

which translates to an organic light emitting diode


OLED Organic Light-Emitting Diode ", which translates to an organic light emitting diode, which is composed of organic coatings and glass substrate thin, plus current, light will be organic material. OLED display screen, the thickness can be compressed to 1 mm, only for the mainstream LCD screen, 1/3, and OLED display there is no viewing angle problem, in addition, simple manufacturing process, low cost, light the advantages of efficiency, OLED technology is very likely to dominate the future panel area.

Although, OLED originated in Europe, but now this field but let two Asian companies maintain, Samsung in 2007 took the lead in the mass production of OLED panels, the main products for intelligent mobile phone OLED panel, accounted for more than 90% market share, and the same is the South Korean company's LG also unwillings to lag behind, at the very least, frightened, did not recognize in the investment planning according to reports, LG announced plans to invest 706300000000 won, for the erection of a 8.5 generation of OLED panel production line, known as the world come first on the list of the production line, and as early as 2012 CES exhibition, LG launched the OLED 55 inch, blow on the face and a "revolution." in addition to breath; two giant, Japan's Sony and Panasonic has been actively preparing for the pilot line, even the BOE, Huaxing photoelectric, Tianma, enterprises have to be eager for a fight, ready to send a windfall in the coming revolution.

The OLED panel direction is intelligent mobile phone and television, the former revolution had just completed, and apparently did not put OLED technology advantages of dripping extreme play out, the television industry needs a change, 3D, intelligent, cloud, is three words are the most high frequency appear industry talk about the next generation of TV, but still can not get rid of the Internet's shadow, perhaps, only the pure sense of the hardware improvement, more opportunities for TV industry revival, OLED is just getting started.

OLED can become dominant in the future vision?

In terms of market share, LG obviously than fellow Samsung, but for the leading power in the future, it has its own unique advantages, especially in the color display and cost advantage, let the LG to grab "of reform of TV" strategy.

Compared to the control stability of weak, RGB OLED technology and high cost, LG using white light combined with filter membrane method to realize full color display, but also, filter membrane technology has been very mature, the LG in the production of OLED panel, can greatly reduce the cost of production, if we can in a short period of time, LG likely in the future TV the field I. If the latest OLED technology also represent only LG strategy on the lead, then, the 2012 CES exhibition, launched the world's first 55 inch EA8800 OLED TV, laid a LG OLED product benchmarking status.

mode as a new model of mobile phone industry


C2B mobile phone customization mode as a new model of mobile phone industry, many manufacturers are taking a wait-and-see attitude and doubt. "Gun fight bird" truth who all understand, "dare for the world first" not everyone can do it. C2B mobile phone customization a big cake to all mobile phone manufacturers, like is so difficult.

Domestic greatly small mobile phone manufacturers innumerable, city, most manufacturers have a style of philosophy, conflict. Some domestic mobile phone manufacturers are still walk copycat Road, selling intelligent mobile phone assembly using inferior parts, can hang a user would pit one user; some have been touted by the media to go to C2B mobile phone customization, but only in order to win the exposure rate, grabbing the attention; some even suppress C2B mobile phone customization, only hope be firm and secure way to go.

Home also does have manufacturers want to change the traditional thinking, concept of intensity can borrow C2B soar. But to know C2B mobile phone customization route of human, technology, capital requirements are relatively high, once lost chickens fly eggs end. This is the relatively small size of the domestic mobile phone manufacturers cannot afford.

International giants but play C2B customization "brand"

In the international mobile phone manufacturers giant, took the lead in action is HTC. Recently, HTC and attempt to its own business platform to launch personal mobile phone customization service. The user can choose the custom mobile phone user's birthday, gender, constellation, the mobile phone memory, pixel camera, the back cover of color selection, also can choose the charger, headset, different models of parts.

Does HTC really found the user is God? Now just to please users? Now I know to respect the user's personality, and not to follow the same pattern of production "ham sausage" mobile phone? NO, like HTC C2B mobile phone customization is far from enough, also only stay on the surface, is more like a gimmick. Birthday, gender, constellation of these important? Memory, pixel camera, back shell color of these is the core hardware? Fittings is indifferent, because they are not valued.

Now HTC can say is fake international giants, but after all, "a centipede dies but never falls down, die hard", foundation or some. But it is only in the C2B mobile phone customization on a small step, did not dare to cross a big step, just a little. Moreover, HTC eager to launch C2B mobile phone customization is more like trying to save themselves in the mobile phone market trend. HTC recently released the 2012 fourth quarter earnings were also shown, HTC net profit of NT $1000000000, far less than 11020000000 NT dollars in 2011 over the same period, a record low since 2004. In such a hurry to start CB2 mobile phone customization, too impetuous.

On behalf of the future, unlimited potential

Any new models, new ideas have been questioned in the early birth. After experiencing setbacks, successful practice, step by step, into a series of steps to mainstream. At present, the fledgling C2B mobile phone customization, also cannot guarantee to manufacturers to bring the actual profit. But no matter how, C2B mobile phone customization is a kind of new pattern, give it enough growth space, maybe it will bring us a different surprise.

Now, although the mobile Internet era of rapid development


Now, although the mobile Internet era of rapid development, but the domestic intelligent mobile phone real popular works are quite few? As the era of everyone to "necessities", its huge market demand, but its "no" is also very fierce. Whether Apple, Samsung and other leading the mobile phone industry brand, let the domestic intelligent mobile phone market rapidly into a seemingly lively but confused fighting wars -- passionate and unreasonable price, high cry to become the leading domestic mobile phone a.

This "vicious circle" almost to the domestic many of the traditional mode of production, the mode of marketing in the new era was almost destroyed. Although on the surface the domestic mobile phone market listed models models "emerge in an endless stream", let a person too busy to attend to all, but in fact a lot of concepts, models and means are look impressive but lack real worth, can only deceive outsiders, but on the mobile phone industry growth is not good.

But at this time, to the individual needs of users as the dominant mode of C2B (C2B Consumer To Business, namely the consumer-to-business) into the mobile phone industry. Its core lies by dispersion polymerization distribution but a huge number of users to form a strong purchasing group, to enjoy the single commodity to buy large wholesalers price advantage; at the same time the enterprise to collect all kinds of user fragmentation information needs, which can provide the user needs a large part of the products and the demand for personalized products. The new model will set off waves and save to a collective confusion in the domestic mobile phone market?

C2B mode allows the mobile phone industry to shock

In fact, the traditional mobile phone industry pattern is very simple -- mobile phone manufacturers, mobile phone, performance characteristics and then through a variety of marketing strategies to let the user know mobile phone, and then causes the user's desire to buy, this mode is not changed. Even now the hot Internet mobile phone also is same, have its marketing means no and no low high mobile phone, to cultivate a fanatical users. But sales platform to the Internet platform from the entity shop transfer, essentially has no change.

The traditional means of defects, it means not to follow the trend of the times to make timely changes. Like the traditional mobile phone industry model has natural disadvantages: not timely according to the change of demand of the users, to produce suitable products taste; can not meet the personalized demands of all users; unable to adjust their strategy according to the market trend......

Relatively speaking, C2B model is more suitable in the users are clamoring for individuality demands of the times. Mobile phone industry C2B, is to make the mobile phone manufacturers according to the user's individual needs, according to the characteristics of each person to R & D, manufacturing meet user's demand for mobile phone. The concept of C2B mode to strengthen the mobile phone "customization", no longer will mobile phone manufacturers as the dominant position, but the user's individual needs in the most important position, make the mobile phone industry to shake.
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70 years ago today, Real Madrid had 11:2 to Barcelona


70 years ago today, Real Madrid had 11:2 to Barcelona, created the Spanish National Derby history.

And played by Dangdang and Amazon's book market Derby, also seems to be showing a one-sided.

Although last year many electric amok in the book market big price war, but the library remained 17% gross margin, Hao take 50% of the market share of network book sales, all the other competitors, even once as Amazon have been marginalized.

In another book on the front, when the person in charge, the e-book in three years on the traditional paper book is not affected.

But Amazon does not think so, it is hoped that through Kindle into China opened the prelude. And what's the result?

Today is April 16th, this should be predetermined, Kindle in China, but the results without hearing a word about. Initial speculation, Amazon's ticket, in addition to fear a strong Dangdang, must also consider the difficult in china. In fact, the advantage of Kindle is that the hardware of exquisite and rich book resources. The former has been iPad and other mobile terminal challenge. The latter is the dilemma in China after. Because of the difference of scarce domestic copyright and layout, especially the piracy, Kindle is difficult to counterattack.

In view of the current market environment is bad, the e-book development requires a process of cultivating domestic. In this regard, Dangdang start earlier, has launched the APP mobile phone client when reading, reading. Among them, when the digital museum has one year of operation, tough run-in period and publishers have been increasingly smooth, cooperation. When in the layout to seize the initiative, also gradually won the reader's trust. It is said that in order to fight Kindle, Dangdang reader -- "2 generation" are wildly beating gongs and drums to prepare. In addition to Dangdang, Jingdong, Shanda also on e-book fields. Therefore, the market is more and more narrow space for Amason.

Even if, Kindle really into China, Amazon will also make bricks without straw embarrassment faced. Because the Kindle to solve problems and press. The most famous press cooperation with Dangdang established some strong, is the exclusive strategic partnership. Previously, Jingdong hope against Dangdang by signing network writer mode press mode. But whether it is the quality of content or word-of-mouth reputation, press mode appear to be richly endowed by nature advantage. If you can't get through publishing channel, Kindle into China really became a joke.


article in the network heat transfer


A "free to destroy mobile Internet" article in the network heat transfer, focusing on micro message to the operators pay reason should have different views, this author: OTT enterprise should never pay to the operator!

1, Tencent is very rich, intersection cost nothing?

The paper says Tencent rich, so the payment behoove. This argument is frightful to the ear. This is like forcing millionaires to donate, you have the money to donate? Moreover, it is not to the poor money, but for the lucrative shut out the heavens with one palm, the state-owned monopoly enterprise payment, the reason is obvious to find scold.

2, occupy the signaling resource and network, so the pay?

The article said, off-line micro message to occupy a large number of signaling resources, and signaling resource itself is not charging standard, so the need for the development of new standards, not to let their free occupation. In this terminology, signaling resource, we ordinary users do not understand. Only know that when I walked the road at high speed, will pay 0.4 yuan per kilometer costs to the highway. Similarly, users of micro message is not free, but pay Internet access fees, the price is still high. No high-speed road toll global car truth, operators have to collect fees to the user, what reason is there to micro message fee?

3, OTT products should be on the user fees?

The article said, OTT products should not be provided free of charge, should collect fees to the user. In fact, in the free economic system, a what kind of enterprise profit model is decided by oneself, OTT hopes to use free pattern management, who have the right to demand the charge? Like, some email providers to take charge, and the vast majority are provided free of charge to the user using the same.

4, OTT free will destroy the mobile Internet?

In this paper, the experts say, OTT free will destroy the mobile internet. This is obviously an alarmist. The mobile Internet has a large number of subscribers, the number of mobile phone game is obtained through the value-added service charges a monthly income of million, into a billion profit, in addition to the value-added service charges mode more and more appear, only OTT a free product can ruin the mobile Internet? Are you kidding?
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Monday, April 22, 2013

In the mobile Internet

In the mobile Internet, we have to use some software is used, take all the world knows. Tencent QQ, Tencent QQ mobile phone version if we found many places do not satisfy me, I can't go to uninstall it? Even if I heard that the mobile phone QQ has been updated, I was determined not to download?

In the mobile phone, I believe we must have such experience, 100 mobile phone applications, the application will not every day I am independent opened more than 15, 85 application or another is something that I have to use passive, or is something that I think is not suitable for the application of the unloading, pity.

The 15 application is the mobile phone as a part of our body, allows us to other parts of the body cells more excited, increase our strength for main mobile phone dependence, they can provide us with some of us own could not help but have to use a service.

Although the Internet environment is changing, but people for some products demand is difficult to change, occupy in those needs most people solve the demand of time, whether the product of slow service can also stand as?

With the development of the market, solve the same mass demand multiple similar Internet product is not a new thing, when demand can be solved, what would become of them to create more like user service quality?!

In Internet product, what is fine, my understanding is a kind of when compared to competitors have obvious traces of certain innovation, service innovation can not free to update the products as the goal, can truly on solving the total demand for a user on the elimination of pain point in more detail, with obvious benefits service to users.

These excellent service in offering before the inevitable need to be very well prepared, does that mean the homogenization of the increasingly serious Internet products in the world, the product can only go slow route? No! No! "Boutique in slowly, slowly but not in the slow", we in the product function before they do online expected unexpected BUG preparation, avoid future I want to remove this function by users of the situation, such as ability of the person is absolutely leading product manager, but they still need to be careful and cautious, then we these ordinary non-professional product managers are also more cautious? Is it right? You have to slow down? Job may not be in we slowly upgrade R & D process, fine fine is more on the well in the product on-line before preparation, product positioning.

No matter is the first or last, product positioning is inseparable from the reference to other products, make a detailed plan for the product in the future, with some knowledge of their own from the Internet or team friends get in mind (including other fields) to make some assumption of products, have a look at the other under the environment of product can be how to expand.

Although the idea when we do not know the future whether there is useful to place, but the rapid build quality is reserved for those who are prepared. As long as the product positioning in the have a plan, in the future need to upgrade product function, improve product value, "as if all tailored" function to quickly build and what is a dream, to become the industry's joke?

I don't have the job of the product manager experience, there is no strong Internet experience, but did not know the product manager a lot, I think a good product manager is not a can in the product update slowly to create innovative subversive, but when the product positioning can make good ideas on various environmental variety, update the people who prepare for future products.

Internet product but not fast breaking of truth

In the example shown in previous Internet product but not fast breaking of truth, ghost feet seven teacher is chosen, baidu Sina, Tencent, Ali, the four is China's largest old Internet Co as positive material, as one for the ghost feet seven teacher holding a little opinion articles, if go to reference a long time to set up the company to prove his point, that is really shooting themselves in the foot, so I decided to find a rapid development in recent years Internet product to give his opinions published this small drum gas.

Released in May 31, 2012 after the singing apple IOS platform, launched a month the number of users has exceeded one million, the number of users to publish an earlier point of Tencent micro message has also exceeded 300000000 mark, the same Internet products and clap, Mo Mo mobile Internet exclusive products and Lei Feng network of these new media.

Because the prior to the release of R & D founded even before they have fully prepared, then the Internet product line, within a relatively short time has made amazing achievements, although not exclude their brilliant might just flower briefly as the broad-leaved epiphyllum, but their results proved at least in a short time, the products can be rapid breakthrough difficulties, made great achievements with successful label.

In order to information as the leading Internet, if the speed change Internet product update speed of iteration than the information word, also will be the inevitable product elimination. Upgrade innovation therefore Internet product regardless of whether they have the significant, will continue to be the rapid updating products, let more users to maintain attention state.

I agree with the teacher about the ghost feet seven intelligent mobile phone with the popularization of Internet, the environment changes, the mobile phone has become a part of people's views. From the mobile and portable communication tool first to now set functions can provide high quality Internet services of intelligent mobile phone, people no less than love for martial arts novels of Jin Yongre when the obsession with the degree of intelligent mobile phone.

Compared with the PC machine, based on the service quality provided almost the same, PC computer in convenient, fast service etc are inadequate, provide great help for the development of intelligent mobile phone access to the Internet, so when the rapid growth of intelligent mobile phone users last year, mobile phone Internet users for the first time more than the PC Internet users. But as a part of the body, whether we have the right to have the ability to handle anything on his body?

Scar, birthmark, dirt, wrinkles, not to say that we see our body scar, can't stand it must have the ability to restore it to our original skin, face is wrinkled even if we want to remove reduce also difficult to appear the ideal effect, if still disrelish oneself birthmark too disgusting then, it will only return to the womb and even return to an unknown world to life.


Thursday, April 18, 2013

Chinese market business logic is a consumer

Many people may disagree, Chinese market business logic is a consumer, the final competition is the price and the shopping experience. You finally what brand, as long as you let me buy cheap, buy it, I'll find you. If the two party A fails to perform, I find others.
What is the future of money -- brand
The primary stage of the environment is business development, application of winner-take-all, unprofitable logic. How, there has not been a profitable business? No. So the wrong logic must be changed one day. On that day, the business started to make money, consumers still value the price and the shopping experience, but the price is no longer the Dutch act price, shopping experience is not overdraft physical limits, must rely on the ability to control costs and allowing more profits prices, comprehensive performance and relying on the internal operation ability to capture the customer's heart.
At this time, have not see money -- the brand will play a great role. Because the brand is strong, your marketing cost is low enough, premium ability is strong enough, can provide a reasonable profit price. Brand strength, excellent talents will come, external resources to integrate, positive cycle that will facilitate the continued optimization of internal management capacity, promote internal operation ability, to create a better customer experience.
From this point of view, perhaps the customer choice does not change, the price and the customer experience, but in the future, price and customer experience and brand relationship, brand and even play a decisive role.
Next, to examine the domestic electric from a brand perspective, a brief introduction to the two I think its brand building good brand. The author believed that, if there is no big mistakes, in accordance with the existing way of operation, these two business should have good prospects for development.
First, lasafo
A star founder Li Jing, natural image signs. His personal popularity and media resources for the promotion of Jollibee brand to save money. The Oriental popular advertisement program "super access", "beautiful bride" "I love every day" and other fashion entertainment gathered a large number of beauty experts and fashion, all these become lasafo product tacit endorsement. In addition, these programs target audience is primarily women, while you sell your education, you looked happy, Pidianpidian spending. Because you wanted to show star, fashion master and beauty experts as beautiful.


Advertising has not seen its trace

Advertising has not seen its trace, building advertising is no longer a fight for every inch of land, even their most loved subway, now also not advocating "squeeze more health", all phenomena have revealed that the "electric power".

Electric current

Some not mad money business seems to feel things earlier, even mad money may not be able to create a good brand effect. Just still waters run deep, solid do exercise to benefit the internal organs, and occasionally play with the low cost of marketing, now living well.

Some electric follow industry inertia, crazy after wake up, white. Occasionally on TV in the exposed face, a face in buildings, crowded eyebrow in the subway, actually does not have too big effect. Flow that comes too fast, go too fast. A go between, no money.

We often say, no money, can earn, for electric saying really can not say, because the mainstream domestic electric business logic is, who left for the king. Winner-take-all orientation, making money is a very difficult matter, not to make money in the state, the money is gone, it is nothing.

Not bad money loss, all of the money did not this time precious concept, seem to think that money Tuzhen have no quantity. So, we are trying to advertise, hard money, prefer not to make money, but must carry scale big, is also the goal at the boss, and on the road to achieve the goal, the Sichuan mahjong style -- fight to the bitter end, Yiwufangu to other people's road, let others have no way out. Every electric are wide bloodshot eyes, all the money, in their opinion, money can help. This no ground for blame, the author agrees, for domestic electric business, no money, what also not left. But if just stare at money, while ignoring the future money, the business finally outcome may be eyes cannot hold, the future cannot hold.

"Apple occupies a dominant position" in the global PC market

Foreign technology blog "Apple occupies a dominant position" in the global PC market, a lot of people questioned. From the quantitative comparison, Apple's Mac number is less than Windows, but from the margins to comparing apples share up to 45%. But Apple's most recent quarter financial report, product line to cause confusion in Mac computer shipments posted the biggest decline in 10 years, but recently, Apple shares fell to a new low, Apple's Mac is not called "art", need a change.
Now, the notebook computer is no longer scarce, demand for notebook computer is more and more high, in addition to the processing tasks quickly, should be small, light, thin, even can flip, mixed type, touch screen, can be folded, plug and so on to flat electric brain function. The launch of Windows 8 and Intel energy-saving chip, PC manufacturers build hybrid PC laid the foundation.

Hybrid notebook Surface Pro Microsoft plate listing a month, sales reached 400000 units.
A few days ago, apple in Hongkong submitted a patent application, the patent include: in a particular configuration, implementation of notebook computer and flat computer can realize the conversion between, that is to say a detachable touch screen can have a keyboard base notebook and a table to complete the conversion. Both the transmission power and wireless communication mode.

Hybrid PC is more and more welcome by consumers, while the patent is in hand, and now the product sales decline, no matter from which point of view, Apple will not stand idly by.
Hybrid PC can satisfy people's demand, have great market demand, but the current producer level obvious lag, hardware.

HP Envy x2 tablet has a battery life is very strong, flat computer body is light, but its atom chips is slow work, running Metro version of Windows 8 and simple small power task well, if run more demanding games and onerous task is unsatisfactory.

More obvious example and Microsoft Surface Pro, Intel Ivy Bridge chip is very powerful, performance with laptops, but rather thick, battery life is also very unsatisfactory.

What do see: apple is mixed type Mac
Lin Tai: apple and Microsoft are not the same, not necessarily integration, but let the two systems complement.

Xu Xicheng: Apple has established a dominant position in the tablet market, can not use this advantage to play PC market.

Sean Han: I think that may not yet, and not depend on ioS and Mac OS, which is also the difficulties in design and manufacturing process. If you pull down IOS and MAC before OS no change and contact, apple can not accept this experience.

Small toilet cover: I think I can, iPad system is not the same, destined to productivity is different. According to Apple's theory, market segmentation, pad is pad, PC can be deformed

Tuesday, April 16, 2013

in the micro-blog is easy to a general audience unknown information

The media has informed some advantages, in the micro-blog is easy to a general audience unknown information. For example, by working convenience, media and field reports and photographs of the scene can be basked. And past the media people hiding in the content is different, micro-blog let them stand to the front. Poor in the past ten years work to build up the "mind", this one looks only a few bars of not more than 140 words of the micro-blog. Always valued his famous media person, satisfied in the micro-blog this field. Make a clarion call, who should be gathered, or iron shoulder moral, or to the article, there are tens of thousands of spectators a good, why not let the media person palpitating with excitement eager to do sth., advance wave upon wave to operation and maintenance of this common sense will marked "private speech, since the media accounts free" and unit?

For me to write the matchmaker was a great satisfaction, this is the "Star" of the TV media also satisfied. The latter is easier than the former fame, but in the end the fame as to what sake, has two shortcomings: one is no quantitative description, the second is the lack of feedback from fans, some sense of belonging to it. Number of fans or micro-blog, comments or forwarding mechanism, truly I tell them: Hey, you can not say.

But with the development of micro-blog, also appeared in several disadvantages. First, the mechanism of it is itself duanpingkuai-style, some want to write two words or more people back and forth to discuss several times, to be restricted. Naga Emihiro is a part of the solution, but the long micro-blog will be read very need to make a question mark. Second, the user names wind, especially a micro-blog is forwarded several layers, and their users have neither Kin nor relatives, perspective is slightly different, it is easy to make impertinent remarks. Thirdly, the arrival rate is not high, write a micro-blog easily submerged in timeline, and if in a couple of hours has not been a lot of forwarding, basic life to the micro-blog.

Micro message appeared, and become in 12 years over the micro-blog limelight emerging Internet services -- should say: Mobile Internet services. Originally, micro message this mobile phone communication services and media people no relationship, but the micro message "public account" this platform, once again triggered a media person extremely strong interest.

To tell the truth, the backstage management system management system micro message public account not only function is weak and very unstable, from an information produced to the subscriber mobile phone end appear sometimes will be delayed for several hours, but it still can not stop the enthusiasm of media people advance wave upon wave. In my opinion, the media can make money this thing, in fact, the media appeal is not too large. Gradually the decline of traditional media, it will lead to a lot of media people job-hopping. But micro message public account just gave them a place to write, and content management, even the media organizations are increasingly difficult, since the media exactly how much money, who do not mind spectrum.

However, increase subscribers (some even every day up hundreds of hundreds of) the pleasure is the real deal: This is the personal brand media people. Micro message more than 300 million users, is indeed a great personal brand forging. Media people since the media enthusiasm, always not to write two words, take two pictures, but TA's own surfaced.

But have to sprinkle a cold water. From blog to micro-blog to micro message, media people always look for that piece of land of their own to be kept constantly on the run, but also in the frequent switching of plots of, constantly in the lost past accumulated fan (or subscribers). Micro message public account, would be their final home?


China's Web2.0 process is roughly from the beginning of the 05 years

China's Web2.0 process is roughly from the beginning of the 05 years, compared to the early portal age mainly one-way reading of Web1.0, 2 service is also known as UGC (user generated content). Web2.0 development today, the core of the service according to the time sequence is as follows: SNS, blog, micro-blog, micro message.

The blog was born, with strong individual color, as compared to the earlier to post rows display of BBS services, it is to show the individual kernel: from the log to the blog template to highlight interesting blog blogger small plug-in. After the rise of blog, a large number of people into one, the peak of Chinese blog claims 100000000 of the giant, including members of the media, from journalists to edit, because writing for them is not difficult.

But the development of blog soon from the "people" to "content". China claims to defeat the Sina blog network, home a superb collection of beautiful things to hang various contents, and Sina home essence completely similar, and Sina, this is to "mass rapid" a pile of content started, will the whole blog channel as the classification of channel content sources of support. Bloggers are provided for the web site traffic, but the personal blog, in this network motion, fame is not much.

SNS told the media the appeal is not strange, because SNS is not too strong media properties. Either all or happy, general users never feel this is a gain media content place, happy or to play the game is known to the world. While everyone is similar to "forward" functionality is added only in micro-blog up. As for the bean, which is an anonymous network name, even in people who are interested in the media, not title to. The main user groups for students SNS, impact on the media ecology, very weak.


Blog basically in 08 years began to enter into the trough, the second half of 09, ushered in the Sina micro-blog micro-blog online operation, 10 years of strong development, once again led to the media on the Internet 2 service extremely strong interest.

Can not be denied media rely on micro-blog information source, but also need to pay attention to is, micro-blog is the first true sense of the "people" to the information consumer Internet service awareness. What people say micro-blog, is far more important than what you say. A pointless if a large V will also attract great attention (such as Han Han first micro-blog is only one word: Hello, forwarding the number of comments are thousands of).


Monday, April 15, 2013

For the mobile phone screen media benefit is similar to the traditional



For the mobile phone screen media benefit is similar to the traditional Internet advertising Wangmeng combined, that is more precise in its own user. The author observed an application on the market at present screen customer calls show is very good. It presents the way, when the call phone users, mobile phone users will display the relevant content of the enterprise, is the enterprise can be introduced, also can be the enterprise products etc.. In this process the user waiting for the call, you have an intuitive understanding of. To the enterprise, this is a very good publicity window, corporate image, products, services, activities and other information can be the first time presented directly to users. At the end of the conversation, advertising information will stay 3-5 seconds, and you can click on the picture information or visit the company's Web site or web site. Obviously, all commercial activities of mobile phone screen media suitable for enterprises, enterprises through the mobile phone screen media can make enterprise brand promotion, the promotion of new products, product information push, event promotion, coupons, carry out the service interaction.
Value return how to look at the mobile phone screen media?

The value of mobile phone screen media for enterprises how to? In thinking about this question is estimated that many enterprises. This observation, the value of mobile phone screen media advertising owners is mainly manifested in the following aspects: one is to use a very simple way, only need to provide pictures can be. The second is high efficiency, can be 365 days none, at any time to customers to show the enterprise image. The third is the strong interaction. On-line feedback interaction, BTL marketing track combination. The fourth is the instant. As long as the user clicks on a direct access to the target. It is intuitive. Advertising is simple and intuitive to understand, users see clear. The six is a low cost. Generally packing service. The seven is effective, because the connection enterprise are all potential users of effective, in the contact process intuitive can learn a lot of information enterprise, this can enhance the user awareness of enterprises to some extent, increase the enterprise exposure rate, cognitive absorption of potential users of the enterprise brand. The eight is the foreground but period. When the emergence of a large number of intelligent mobile phone, we can look forward to is the marketing mode will be more and more mobile Internet market, a kind of the most direct way to attract users, is the sensory stimulation, mobile phone screen media has remedied this is short board, let the first time users can see the present, rather than is to understand the information through voice.

The development trend of mobile phone screen media

Now many aim at mobile phone screen media advertising medium, but really make new not many. The author observed, match the technology has been in the call display fields have achieved good market performance, now has more than 20000000 users. Mobile phone screen media is a very good attempt, when users search relevant keywords, will put in front of the advertising is recommended to the user. No harassment, give the user more respect, when the user needs, emerged from a new point of view, the user an intuitive feeling stronger.

Mobile phone screen media will rich multimedia content in the form of fragmentation show, not only enrich the user experience, and to change the user calling habits, not anxiously waiting for the irritation. I think this pattern is very innovative, but also can be said to some extent to subvert a new understanding of our present on mobile ads, in fact, customized ringing tone appears to have different approaches but equally satisfactory results and not have it? Of course, mobile phone screen media business model exploration is still in its early days, as can be to subvert the mobile Internet business model, need more test from the market.

often can not see can not see the rapid development



Used in TV, but because of time conflicts often can not see can not see the rapid development of the Internet, then make this information available on the web more easily. And it is more comprehensive, the content is also more complex. But a long time, there are still problems, is must the network where can get. So go out when it is not convenient. When the intelligent large-screen mobile phone, especially 3G speed is also good, the angle of view of the author began to transfer, the mobile phone is basically the first target screen. More information, including the stock information are transferred to the mobile phone screen.
Mobile marketing begins to shift to the mobile phone screen

As more and more applications of APP, we can see, people use APP applications is very large, covering almost all aspects need. Check the map, go out and have a look when micro-blog, micro letter, check email became very popular and convenient. The author also found changes in screen mobile phone this little is happening more and more in the use process, in fact, whether the traditional Internet companies or the emerging mobile Internet business, regardless of the mobile phone input method of plunder, or mobile phone browser crowd, including operators to look at fiercely as a tiger does micro message will reveal a strong signal, that is the mobile phone screen media has become a new industry quietly rising.
What is the mobile phone screen media?

A lot of people every day contact mobile phone, but might not understand mobile phone screen media, so what is the mobile phone screen media? Is actually very simple. Mobile phone screen media advertising media is based on mobile internet. Business advertising information illustrated the way in order to display in the communication with the mobile phone screen, for enterprise to create an audible, visible in the display window, so that customers in the mobile phone to answer before the golden 15 seconds intuitively understand that the enterprise brand, product, marketing information and services. We see on the website news can see when advertising images, we see in front of video when there is an advertisement video, and television advertising is the US for having heard it many times, mobile phone screen in the mobile phone media is precisely the advertising and marketing, which is also in line with the development of mobile Internet itself to grab the interest, after all, enterprises should to survive, the only free lunch is not enough, need to obtain certain economic profit.

APP advertising is a delivery

At present a large number of APP application with our mobile phone screen media, a lot of free APP application is also equipped with a large number of advertisements, it is to let the user when does not need the extra pay for APP apps, also can bring certain benefits to developers, advertising has become one of the best carrying goods. But this is a put on aimlessly, not accurate to its target users.

Saturday, April 13, 2013

Huawei, not only is the world 500 strong

Huawei, not only is the world 500 strong. When I see this slogan from the official website of Huawei, feel very gratified psychology. Because the Huawei belongs to the world 500 strong Chinese enterprises, it is each Chinese readily proud thing! Of course, proud when foreign people say, but for the domestic home people, product problems after sale service suck, which inevitably sorry Huawei own brand strong propaganda.

Recently, Sina micro-blog named "no chest no ass pig" users "vomit tank way mobile recharge mobile phone really cheating, I bought yesterday morning, came home to find photos could not see, to change today, paralysis and I ran Zhujianglu Road's return note, could pit? Key Huawei mobile phone is too pit, domestic products really can't believe. I wipe. @ @ Huawei China mobile terminal official micro-blog ", and then accompanied by a mobile recharge mobile phone Huawei. The micro-blog a, immediately attracted netizens hot. One netizen said "1, Huawei mobile phone should not be treated differently, for consumers to heart is responsible; 2, that Huawei mobile phone on the quality control links to control is not strict; 3, hope Huawei mobile phone play advantages of localization, the after sale service to do a good job, do not learn the apple a arrogant."

Not only numerous netizen feedback Huawei mobile phone the product in question, and government agencies for Huawei issued unqualified product quality report. According to the Bureau of Zhejiang Province in March 14th by the provincial quality inspection that the field of mobile phone, mobile phone in Huawei to safety indicators national compulsory battery thermal shock test items, belong to the unqualified products. According to the test, the Bureau of Zhejiang province has been on many unqualified Huawei mobile phone market investigation, investigation, request distribution unit to stop selling, recalled the sales of substandard goods.

Not only has the problem of Huawei mobile phone quality, market sale price also exists in multiple standards. A careful study of sina micro-blog users "spray your Ya" in micro-blog a way "has recently been found to Huawei flagship mobile phone price very,, always feel that this is not a simple thing. Personal feeling is that some channels. Obvious malignant competition!". A remark, immediately got Huawei terminal chairman Yu Chengdong's response, and that the market is seriously inadequate, resulting in the terminal channels to reduce mobile phone prices, malicious competition. It is difficult to control for the civil strife Huawei products, brand damage!

One is called "mobile phone screen media" new words recently particularly

One is called "mobile phone screen media" new words recently particularly eye-catching. Sounds, this model attempts to set off a new mobile media advertising forms, so I was interested in, it is between the users and enterprises to the channel, and the user is the direct demand, the enterprise is passive service, feeling and form like PC field, because the user search. Keywords, will put in front of the advertising is recommended to the user. The user is often to dial advisory telephone demand, business owners to help users to solve customer problems, at the same time, advertising information enterprises advance in mobile phone screen, so that customers can intuitively understand that the enterprise brand, product, marketing information and services and other content in mobile phone calls before the golden 15 seconds, is a value-added multimedia experience for customers, for enterprises, more of a propaganda channel, what is there against it?

The author thinks, the successful business model, there are two factors. A, ecology, from the market, and keep a balance and stable. Two, habituation, loyal to the user, the user interest habit trend. Then the "mobile phone screen media" framework of business model for what, might as well listen to the author from the two aspects of patient explanation.

Mobile phone screen media is derived by using the market application software "a popular long screen customer calls show", according to incomplete statistics, by the end of 2012, the number of users has reached more than twenty million, but still at a high growth rate in the phagocytosis of APP application tool market share, vitality is strong, the market growth outstanding. Screen customer calls show unpopular for mobile phone screen media provide a market advantage. A product is popular with users, have good consumer demand, coupled with the business owner's favor, and construct the supply end, one for the ecological circle is built, then development trajectory by market trader.

From the user's habit, after Sohu News client to clamor for the information and reading will change the user access to information habits and micro-blog, micro message social platforms attempt time gap by fragmentation, interactive change consumer habits, the APP entertainment games are trying to change the habit of user of game entertainment. The habit of the user, is the key to determine the layout of mobile Internet business success.

Mobile phone screen media can be popular, because it changes the user dials the phone usage. The user of the existence of 15 seconds of the gap in the phone call, the 15 seconds may exist Dudu call anxiety in waiting, or boring customized ringing tone cycle, of course, to the enterprise users will be more busy busy endless, bring a lot of trouble to the user, and the mobile phone screen media appearance is the golden neutral time to seize the user in each dial telephone, multimedia content will be rich in the form of fragmentation show, not only enrich the user experience, but also to change the user calling habits.


When it comes to this must be questioned, implanted in the screen customer calls show advertising, will also affect the user experience, this problem is painful, but developers are not so stupid as to sacrifice user experience for the sake of the successful business model. Smart developers will not have much intervention from user to user's mobile phone screen show experience, but the commercial layout between the user and the enterprise. The user is often to dial advisory telephone habits, enterprises have the obligation to address user needs, and will be increased to service delivery to the user's demand. "The birth of mobile phone media" are not reversible, it is in order to natural product rich user experience user habit needs communication.

With the popularity of mobile intelligent terminal equipment

With the popularity of mobile intelligent terminal equipment, an Ecosphere system application software based on IOS and Android two camps out, bring the coveted APP application developers, set off a wave of stock frenzy nuggets. Over the past few years, the Nuggets "bazaar" noisy still, people are hurrying to and fro. But not a few piles "sale", explore the business model of mobile Internet Road, the road is long. Music did not end, people scattered, every commercial high-profile tour, will be in the sob and oppugning sound over a field.Mobile Internet when we can make money?

That sounds almost hysterical in developers heart, but the market except some mobile hardware terminal operators and several application platform operators earn basin full earthen bowl body outside, profitable sweetness but always not according to APP developers. Pay to download, virtual currency trading, mobile banner advertising these abroad relatively mature profit pattern, the but turns to waterloo. A data shows, 98% of the users are not for the application of the habit of paying, and free software more and more, the bottleneck of mobile payment lag, these commercial pattern had always constrained by the end of the collapse in demand on a losing battle.The author does not think of several means of profit popular can become a rich life tension business model. Pay to download the presence of selective threshold, although small gold, but most users will be shut sb. The virtual currency transactions, which is a derivative of consumption patterns, value-added demand stimulus in APP users, but the money can only be a few users tentacles into the sac, which is so dominated by technical difficulties in mobile payment.

Besides common mobile banner advertising, this form of advertising from the show of PC end, but limited to the mobile phone screen size, will bring visual impairment to the user experience. There are a number of SOLOMO form of commission rebate, diversion and other profit method under the line, in the segment of coquetry Keren, but it is difficult to form a subversive business model. The user in looking forward, in the market for, a new mobile Internet business model.To explore the mobile Internet business model of how to break through? I think, from the current domestic user consumption habits and functional characteristics of view, at least meet the following four conditions. A: the client must be free, this is captured the user's prerequisite gene; second: the application can bring entertainment also has practical value, this is the user group development ripener huge; third: advertising must be natural and efficient, does not affect the user experience, but also to show the advertising content that is, Ads exist favorable clamping gap. Fourth: direct demand advertising must match the user's demand, more and can stimulate the user, this is the fundamental distinction between short-term and long-term profit means business model.

Thursday, April 11, 2013

When the author from Huawei official website to see this tagline


Huawei, is not only the world's top 500. When the author from Huawei official website to see this tagline, feel extremely pleased psychological. Every Chinese people are pleased to be proud of! Huawei belong to the world's top 500 Chinese enterprises, of course, proud in front of the foreign people say, but problems for domestic apply on after-sales service do not give force, which inevitably Sorry strong advocacy of Huawei's own brand.

Recently, Sina microblogging called "no chest no ass pig" Road users Tucao "recharge mobile phone really pit father, I am his mother yesterday morning to buy home found the photographs can not see today, go to the switch , paralysis is also I ran Zhujiang open the Returns single, but also pit it? focus on the the Huawei phone too pit, the domestics really can not believe I rub @ Chinese mobile @ Huawei Terminal official microblogging ", and then attached on a Huawei mobile recharge cell phone pictures. This a microblogging immediately attracted users have hot. A netizen said, "a Huawei mobile phones should not be treated differently, and consumers should be responsible for the heart; 2 Huawei phone link quality monitoring, control is lax; 3 Huawei phone to play the advantages of localization, the after-sales service do a good job, and not, Apple an arrogance. "

Not only many users feedback the Huawei phone products, and government agencies for Huawei released a substandard product quality report. According to the Trade and Industry Bureau of Zhejiang Province March 14 provincial areas of mobile phone quality testing that the Huawei phone during belongs to national mandatory safety indicators the battery thermal shock Project test are substandard product. Testing situation, Zhejiang Industry and Commerce Bureau of Huawei's many failed phone market inventory, to initiate an investigation, the distribution unit to stop selling and recall substandard goods sales.

Huawei phone quality is not only a problem, the market sales price also there are multiple standards. Sina microblogging users "spray the Ah you in the micro-Bo broke the news channel" recently found Huawei flagship phone, the price is very careful study, and always feel that this is not a simple thing. Personal feeling is that some channels in up to no good! vicious competition! " His remark, immediately get the the Huawei Terminal chairman of Yu Chengdong response and recognition of a serious shortage of market regulators, leading to the terminal channel operators to reduce mobile phone prices wanton, malicious competition. For Huawei products is tantamount to civil strife is difficult to control, brand damage!

Huawei in addition to product quality, price multiple problems, the most important there is a sale problems. Mainly in:

(1) online complaints to wait for a long time no one responded; (2) online looking for after-sale customer service support, and no one responded; (3) does not say the phone cause of the problem, directly Brush force money (4) lack of after-sale customer service Vocational Training

Huawei from the product, the price to the aftermarket, it seems there is always haunted, I wonder why this is not on the 315 party? Think NetEase, many advertising platform because the Internet accurate advertising wanton theft of user behavior by the exposure, the the Huawei built-in garbage software smoking costs the software, wanton acts of theft of user privacy is it not the same with 315 Exposure enterprise behavior it? Huawei phone is problematic, strong brand but weak internal strength, hope Huawei to face up to the local domestic market, and really do the role of one of the world's top 500 !


Successful business model, there are two determinants



Successful business model, there are two determinants. First, the relationship of ecology, from the market, maintaining the balance of stability. Habituation, loyal user by user interest habits trend. So the business model of the phone screen media framework sorts, may wish to listen to the author from both patient and interpretation.
 
Phone screen media is swept by the application on the market a long time applications screen off calls show derived According to incomplete statistics, as of the end of 2012, the number of its users has reached as much as twenty million, but still at high growth rate in devouring the APP application tools market share and strong vitality, the market was highlighted. The the screen off calls show hot phone screen media market advantage. Welcomed by users of a product, a good consumer demand, combined with the business owners of all ages, and build the supply-side, a ecosphere are asking for is completed, the next development path chosen by the market manipulator.
 
The view from the user's habituation after Sohu News client clamor to read the information will change the habits of users to access information later microblogging letter social platform attempts to change the habits of the user's interaction clearance by the fragmentation of the time, all the APP The advent of the entertainment game is also trying to change the habits of the user game entertainment. Habits of users, is to determine the key to the success of the mobile Internet commercialization layout.
 
Phone screen media can be popular, the reason is that it changes the user's call habits. There are 15 seconds of free time before the phone call, there may be anxiety toot phone ring for 15 seconds waiting for, or boring ring tones cycle, of course, call the business users will be endless Busy busy tone, a lot of problems to the user, and the emergence of mobile phone screen media is seizing the gold neutral time users in a phone call to each other, the rich multimedia content in the form of a fragmented show both rich the user experience, but also to change the habits of the user's call.
 
This certainly doubts, in screen off calls show them implanted advertising, it will inevitably affect the user's experience, this issue hit a raw nerve, but the developer is not fool enough to exchange for the success of the business model with the cost of sacrificing the user experience. Smart developers does not interfere too much between the user and the user's mobile phone screen show experience, but the commercial pawn layout between the user and the enterprise. Users have the habit of frequently consulting phone calls to businesses, enterprises have the obligation to address user needs, there will be increased service delivery to the needs of users. The birth of the "mobile media" is irreversible, it is a natural product in order to enrich the user's communication experience for users accustomed to demand.
 
Said earlier, successful business model to meet the four conditions, the cell phone screen media meets it? First: user screen off calls show is free. Second: screen off calls show presenting a multimedia carrier, to meet the entertainment needs of users, and at the same time be able to show more useful information. Third: ads the user to wait for the 15 seconds of prime time, it will not hurt the user experience. Fourth: ads matching are accurate customer seeking advice, provide a rich value-added services.

With the popularization of mobile intelligent terminal equipment


With the popularization of mobile intelligent terminal equipment, a loop system based on the application of ecological shine two camps in ios and android to provoke public APP application developers coveted set off a Unit Nuggets boom. The Nuggets "bazaar" a few years later, still within very noisy, bustling yielded several "trading" but there is no mobile Internet business model to explore the road of the road will be long. The song is not the end, people scattered, every commercialization of high-profile tour will finish in a sigh and voices of doubt.
 
When the mobile Internet to make money? Such sounds almost hysterical developers have heart cry, but the market in addition to some mobile hardware terminal providers and several major application platform operators earn pots full body bowl sweetness but always profitable according to the heart less than APP developers. These relatively mature profit model abroad pay to download, virtual currency transactions, mobile banner ads, etc., in the country turns took a plunge. Part data show that 98% of the domestic users are no application of the habit of paying more and more combined with free software, mobile payment bottlenecks lag, had always been confined to these commercial models do hedge the consumer end on sluggish demand bucket.
 
I do not think that the current popular means of several profitable business model to become a wealthy life tension. Pay to download selective threshold exists, although the small profit margins inch gold, but most users will be shut out. Virtual currency transactions, which is a derivative consumption patterns stimulate value-added demand in the APP, but making money tentacles intracapsular only into his little part of the user, that is, so is also subject to the mobile payment technical difficulties. The say common mobile banner advertising, this form of advertising draws on the pc side to show the form, but is limited by the screen size of the phone, will give the user experience to bring visually impaired. Commission rebate, line of some SOLOMO forms diversion profitability segments Jiaochen pleasant, but it is difficult to form a disruptive business model. User expectations, the market is calling for a new type of mobile Internet business model.
 
How to break through? Mobile Internet business model to explore the road and I believe that the view from the domestic user consumption habits and product function characteristics, to meet at least the following four conditions. Firstly: The client must be free of charge, This rope was precedent genes; Second: The application must be able to bring entertainment but also no shortage of practical value, this is a huge development of user groups ripening agent; Third: advertising show must be natural and efficient, neither affect the user experience, but also to show the ad rich content the advertising exist favorable nip. Fourth: The ads sure to match the immediate needs of the user, and can naturally stimulate more demand, which is to distinguish between the fundamental means of short-term profitability and long-term business model.
 
I noticed that a new word called "mobile phone screen media is particularly eye-catching. Sounds, this mode of trying to set off the mobile end of one form of new media advertising to show, so I was interested in, between the user and the enterprise grafting from the channel, and the user is a direct demand, the enterprise is a passive service side, feels a bit like the PC network alliance in the field of the form, users search for related keywords, will recommend advertising to the front of the user. Users have frequent consultation phone call to the enterprise needs and business owners to help users solve customer service problems, pre-rendered advertising information on the phone screen, so that enterprise customers in the front of the phone to answer within 15 seconds of gold can intuitively understand brands, products, promotions and services content customers as a value-added multimedia experience, for enterprises, the addition of a propaganda channel, why not?

Tuesday, April 9, 2013

4G mobile development strategy from recently announced in China


4G mobile development strategy from recently announced in China, it still uses the TD-LTE standard, while China Unicom and China Telecom have announced more widely used in the United States to adopt the FDD LTE standard. This and before the Telecom said may adopt the TD-LTE standard together with the move, even if it is not done TD-LTE, then at least to a mobile TD-LTE network rented in differ. But there is a hearsay to say, telecom may adopt the TD-LTE and FDD LTE hybrid network mode. Either way, the core of the problem boils down to whether Chinese 4G network used the unified standard of China, still the three largest operators according to their actual situation using the most suitable for their own standards? The advantages and disadvantages?

The first station in view of market competition, the author thinks that the three operators using different standards development 4G network should be more conducive to fair competition and. Just imagine, if the three operators have adopted the TD-LTE standard, because the mobile uses the TD-SCDMA standard in the era of the 3G, the 4G network construction, because the reason of its evolution, compared with China Unicom and telecom first of all to have a certain amount of first-mover advantage, or in the 4G competition, China Unicom and China Telecom quite lose at the starting line means, and it is not fair competition, but the relevant government departments mandatory standards for the implementation of the results of 4G.

Secondly, from the operator input costs, if the use of the unified TD-LTE standard, although for moving the 3G network to invest, but for China Unicom and China Telecom is the large-scale investment in new, technical difficulties do not say first, this is a great single input, drag, one of the main reasons for this why China Unicom and China Telecom will not in accordance with the development of TD-LTE standard 4G.

In fact, telecom and Unicom will not rush into the construction of 4G network. Because the two 3G network construction investment is enormous, not profit. For example, Unicom's 3G network has for 4 consecutive years to maintain the huge investment, capital spending last year amounted to 100000000000 yuan. Importantly, the 3G direction of upgrading technology of WCDMA correspond directly to FDD LTE, which can take the existing technology evolution route (GSM-WCDMA-LTE FDD), directly through the evolution of smoothing technique, the existing 3G base station upgrade to 4G. In this situation to push into the huge TD-LTE standards for them, not only lose the principle of fair competition, but also endless caused enormous cost pressure.

The same is the name of the Chromebook

The same is the name of the Chromebook, but its connotation, which uses Chrome OS is completely different, it also decides the price difference between the two and the market prospects for the future.

Have a look first to one foreign media reports of the Chromebook (Acer Chrome OS system based on notebook) is popular, its biggest selling point is the low price, the price is equivalent to the traditional PC market in the netbook, it more functionality is also based on the cloud application network. In this sense, with a few years ago Google pushing Chrome OS little difference, with decreased and the Wintel tablet computer this year with a touch function extremely the price of popularization, Google partners of these Chromebook foreground is not big, may even lead to netbooks, a flash in the pan.

So Google recently launched the real Chromebook? We think, computing application has not been accepted by users present in the cloud, the $1300 price make it hard to open up the situation, do not know the future introduction of Google OEM partners with touch function Chrome OS laptop can without losing Google prototype Chromebook Pixel, you can reduce the price at least, and ultrabook equal price is likely to be the initial power market. In addition, there is also a remains to be proved that, as the second support touch and traditional notebook mouse and keyboard control Chrome OS what experience and application? But before the release of Windows8 from Microsoft market feedback, the user's habits and consideration of two different experience, for the technical requirements of the system is high, even if this has been focused on Microsoft system figures are facing challenges in the integration system, so Google will not easily.

But in order that Chromebook didn't have a good future, even as the word of another foreign media Chrome OS give up too early, after all the network application mode based on cloud represents an application trend of future computing devices, but the analysis above, if the price is not reduced, as climate the chance is not too large.

Comprehensive above analysis, we think, the recent media appeared misreading the wrong person for the Chromebook report, which is very easy to mislead the market, in fact, Google intention and the good Chromebook has just started, only talk about what is bad, not to give up, just look at how to develop its Google Chromebook (in fact Chrome OS) development and marketing strategy.