Apple released its 2013 fiscal year second quarter earnings

Today, Apple released its 2013 fiscal year second quarter earnings. The report shows, Apple Corp second quarter revenue of $43603000000, 11% more than last year's $39186000000; net profit of $9547000000, compared with the same period last year's $11622000000 down 18%. Despite a sharp fall in profits, but the results are consistent with prior to the industry is expected, the price does not fall up. But it failed to cover up its core business faces the pressure of competition.

In this quarter, Apple sold 37400000 iPhone, last year sold a total of 35100000, only 6.5% growth over the same period, and a quarter of sales for 47789000 year-on-year growth of 29%, its growth rate is sharply. Also from the revenue perspective, the apple iPhone this quarter revenue rose only 3%, while in the last quarter of year-on-year revenue growth rate of 28%. Why would lead to such a result? The reason is the innovation elements of iPhone5 compared with the opponents, has not enough to arouse the desire to buy the user than before.

According to the latest survey data show the CIRP in the first quarter of 2013 14% of consumers to buy the iPhone 4, 33% of consumers purchase of iPhone 4S, and 53% of the consumers to buy iPhone 5. According to CIRP the old iPhone is the key impetus for iPhone shipments. But the industry is clear, the old section of the iPhone both prices and profits are not compared with the iPhone5, and even some operators also introduced various incentives 0 yuan purchase. So, although this quarter, iPhone shipments are up is still growing, but the source and power of this growth compared with the previous, has changed fundamentally, namely user (about half) in the selection of the apple iPhone, the value driving quietly evolved into prices drive, is in this case, iPhone sales year-on-year growth rate also hit a new low.