With the popularization of mobile intelligent terminal equipment

With the popularization of mobile intelligent terminal equipment, a loop system based on the application of ecological shine two camps in ios and android to provoke public APP application developers coveted set off a Unit Nuggets boom. The Nuggets "bazaar" a few years later, still within very noisy, bustling yielded several "trading" but there is no mobile Internet business model to explore the road of the road will be long. The song is not the end, people scattered, every commercialization of high-profile tour will finish in a sigh and voices of doubt.
 
When the mobile Internet to make money? Such sounds almost hysterical developers have heart cry, but the market in addition to some mobile hardware terminal providers and several major application platform operators earn pots full body bowl sweetness but always profitable according to the heart less than APP developers. These relatively mature profit model abroad pay to download, virtual currency transactions, mobile banner ads, etc., in the country turns took a plunge. Part data show that 98% of the domestic users are no application of the habit of paying more and more combined with free software, mobile payment bottlenecks lag, had always been confined to these commercial models do hedge the consumer end on sluggish demand bucket.
 
I do not think that the current popular means of several profitable business model to become a wealthy life tension. Pay to download selective threshold exists, although the small profit margins inch gold, but most users will be shut out. Virtual currency transactions, which is a derivative consumption patterns stimulate value-added demand in the APP, but making money tentacles intracapsular only into his little part of the user, that is, so is also subject to the mobile payment technical difficulties. The say common mobile banner advertising, this form of advertising draws on the pc side to show the form, but is limited by the screen size of the phone, will give the user experience to bring visually impaired. Commission rebate, line of some SOLOMO forms diversion profitability segments Jiaochen pleasant, but it is difficult to form a disruptive business model. User expectations, the market is calling for a new type of mobile Internet business model.
 
How to break through? Mobile Internet business model to explore the road and I believe that the view from the domestic user consumption habits and product function characteristics, to meet at least the following four conditions. Firstly: The client must be free of charge, This rope was precedent genes; Second: The application must be able to bring entertainment but also no shortage of practical value, this is a huge development of user groups ripening agent; Third: advertising show must be natural and efficient, neither affect the user experience, but also to show the ad rich content the advertising exist favorable nip. Fourth: The ads sure to match the immediate needs of the user, and can naturally stimulate more demand, which is to distinguish between the fundamental means of short-term profitability and long-term business model.
 
I noticed that a new word called "mobile phone screen media is particularly eye-catching. Sounds, this mode of trying to set off the mobile end of one form of new media advertising to show, so I was interested in, between the user and the enterprise grafting from the channel, and the user is a direct demand, the enterprise is a passive service side, feels a bit like the PC network alliance in the field of the form, users search for related keywords, will recommend advertising to the front of the user. Users have frequent consultation phone call to the enterprise needs and business owners to help users solve customer service problems, pre-rendered advertising information on the phone screen, so that enterprise customers in the front of the phone to answer within 15 seconds of gold can intuitively understand brands, products, promotions and services content customers as a value-added multimedia experience, for enterprises, the addition of a propaganda channel, why not?