Wednesday, April 24, 2013

Now, although the mobile Internet era of rapid development


Now, although the mobile Internet era of rapid development, but the domestic intelligent mobile phone real popular works are quite few? As the era of everyone to "necessities", its huge market demand, but its "no" is also very fierce. Whether Apple, Samsung and other leading the mobile phone industry brand, let the domestic intelligent mobile phone market rapidly into a seemingly lively but confused fighting wars -- passionate and unreasonable price, high cry to become the leading domestic mobile phone a.

This "vicious circle" almost to the domestic many of the traditional mode of production, the mode of marketing in the new era was almost destroyed. Although on the surface the domestic mobile phone market listed models models "emerge in an endless stream", let a person too busy to attend to all, but in fact a lot of concepts, models and means are look impressive but lack real worth, can only deceive outsiders, but on the mobile phone industry growth is not good.

But at this time, to the individual needs of users as the dominant mode of C2B (C2B Consumer To Business, namely the consumer-to-business) into the mobile phone industry. Its core lies by dispersion polymerization distribution but a huge number of users to form a strong purchasing group, to enjoy the single commodity to buy large wholesalers price advantage; at the same time the enterprise to collect all kinds of user fragmentation information needs, which can provide the user needs a large part of the products and the demand for personalized products. The new model will set off waves and save to a collective confusion in the domestic mobile phone market?

C2B mode allows the mobile phone industry to shock

In fact, the traditional mobile phone industry pattern is very simple -- mobile phone manufacturers, mobile phone, performance characteristics and then through a variety of marketing strategies to let the user know mobile phone, and then causes the user's desire to buy, this mode is not changed. Even now the hot Internet mobile phone also is same, have its marketing means no and no low high mobile phone, to cultivate a fanatical users. But sales platform to the Internet platform from the entity shop transfer, essentially has no change.

The traditional means of defects, it means not to follow the trend of the times to make timely changes. Like the traditional mobile phone industry model has natural disadvantages: not timely according to the change of demand of the users, to produce suitable products taste; can not meet the personalized demands of all users; unable to adjust their strategy according to the market trend......

Relatively speaking, C2B model is more suitable in the users are clamoring for individuality demands of the times. Mobile phone industry C2B, is to make the mobile phone manufacturers according to the user's individual needs, according to the characteristics of each person to R & D, manufacturing meet user's demand for mobile phone. The concept of C2B mode to strengthen the mobile phone "customization", no longer will mobile phone manufacturers as the dominant position, but the user's individual needs in the most important position, make the mobile phone industry to shake.
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