Saturday, April 13, 2013

With the popularity of mobile intelligent terminal equipment

With the popularity of mobile intelligent terminal equipment, an Ecosphere system application software based on IOS and Android two camps out, bring the coveted APP application developers, set off a wave of stock frenzy nuggets. Over the past few years, the Nuggets "bazaar" noisy still, people are hurrying to and fro. But not a few piles "sale", explore the business model of mobile Internet Road, the road is long. Music did not end, people scattered, every commercial high-profile tour, will be in the sob and oppugning sound over a field.Mobile Internet when we can make money?

That sounds almost hysterical in developers heart, but the market except some mobile hardware terminal operators and several application platform operators earn basin full earthen bowl body outside, profitable sweetness but always not according to APP developers. Pay to download, virtual currency trading, mobile banner advertising these abroad relatively mature profit pattern, the but turns to waterloo. A data shows, 98% of the users are not for the application of the habit of paying, and free software more and more, the bottleneck of mobile payment lag, these commercial pattern had always constrained by the end of the collapse in demand on a losing battle.The author does not think of several means of profit popular can become a rich life tension business model. Pay to download the presence of selective threshold, although small gold, but most users will be shut sb. The virtual currency transactions, which is a derivative of consumption patterns, value-added demand stimulus in APP users, but the money can only be a few users tentacles into the sac, which is so dominated by technical difficulties in mobile payment.

Besides common mobile banner advertising, this form of advertising from the show of PC end, but limited to the mobile phone screen size, will bring visual impairment to the user experience. There are a number of SOLOMO form of commission rebate, diversion and other profit method under the line, in the segment of coquetry Keren, but it is difficult to form a subversive business model. The user in looking forward, in the market for, a new mobile Internet business model.To explore the mobile Internet business model of how to break through? I think, from the current domestic user consumption habits and functional characteristics of view, at least meet the following four conditions. A: the client must be free, this is captured the user's prerequisite gene; second: the application can bring entertainment also has practical value, this is the user group development ripener huge; third: advertising must be natural and efficient, does not affect the user experience, but also to show the advertising content that is, Ads exist favorable clamping gap. Fourth: direct demand advertising must match the user's demand, more and can stimulate the user, this is the fundamental distinction between short-term and long-term profit means business model.

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