For the mobile phone screen media benefit is similar to the traditional

For the mobile phone screen media benefit is similar to the traditional Internet advertising Wangmeng combined, that is more precise in its own user. The author observed an application on the market at present screen customer calls show is very good. It presents the way, when the call phone users, mobile phone users will display the relevant content of the enterprise, is the enterprise can be introduced, also can be the enterprise products etc.. In this process the user waiting for the call, you have an intuitive understanding of. To the enterprise, this is a very good publicity window, corporate image, products, services, activities and other information can be the first time presented directly to users. At the end of the conversation, advertising information will stay 3-5 seconds, and you can click on the picture information or visit the company's Web site or web site. Obviously, all commercial activities of mobile phone screen media suitable for enterprises, enterprises through the mobile phone screen media can make enterprise brand promotion, the promotion of new products, product information push, event promotion, coupons, carry out the service interaction.
Value return how to look at the mobile phone screen media?

The value of mobile phone screen media for enterprises how to? In thinking about this question is estimated that many enterprises. This observation, the value of mobile phone screen media advertising owners is mainly manifested in the following aspects: one is to use a very simple way, only need to provide pictures can be. The second is high efficiency, can be 365 days none, at any time to customers to show the enterprise image. The third is the strong interaction. On-line feedback interaction, BTL marketing track combination. The fourth is the instant. As long as the user clicks on a direct access to the target. It is intuitive. Advertising is simple and intuitive to understand, users see clear. The six is a low cost. Generally packing service. The seven is effective, because the connection enterprise are all potential users of effective, in the contact process intuitive can learn a lot of information enterprise, this can enhance the user awareness of enterprises to some extent, increase the enterprise exposure rate, cognitive absorption of potential users of the enterprise brand. The eight is the foreground but period. When the emergence of a large number of intelligent mobile phone, we can look forward to is the marketing mode will be more and more mobile Internet market, a kind of the most direct way to attract users, is the sensory stimulation, mobile phone screen media has remedied this is short board, let the first time users can see the present, rather than is to understand the information through voice.

The development trend of mobile phone screen media

Now many aim at mobile phone screen media advertising medium, but really make new not many. The author observed, match the technology has been in the call display fields have achieved good market performance, now has more than 20000000 users. Mobile phone screen media is a very good attempt, when users search relevant keywords, will put in front of the advertising is recommended to the user. No harassment, give the user more respect, when the user needs, emerged from a new point of view, the user an intuitive feeling stronger.

Mobile phone screen media will rich multimedia content in the form of fragmentation show, not only enrich the user experience, and to change the user calling habits, not anxiously waiting for the irritation. I think this pattern is very innovative, but also can be said to some extent to subvert a new understanding of our present on mobile ads, in fact, customized ringing tone appears to have different approaches but equally satisfactory results and not have it? Of course, mobile phone screen media business model exploration is still in its early days, as can be to subvert the mobile Internet business model, need more test from the market.