One is called "mobile phone screen media" new words recently particularly

One is called "mobile phone screen media" new words recently particularly eye-catching. Sounds, this model attempts to set off a new mobile media advertising forms, so I was interested in, it is between the users and enterprises to the channel, and the user is the direct demand, the enterprise is passive service, feeling and form like PC field, because the user search. Keywords, will put in front of the advertising is recommended to the user. The user is often to dial advisory telephone demand, business owners to help users to solve customer problems, at the same time, advertising information enterprises advance in mobile phone screen, so that customers can intuitively understand that the enterprise brand, product, marketing information and services and other content in mobile phone calls before the golden 15 seconds, is a value-added multimedia experience for customers, for enterprises, more of a propaganda channel, what is there against it?

The author thinks, the successful business model, there are two factors. A, ecology, from the market, and keep a balance and stable. Two, habituation, loyal to the user, the user interest habit trend. Then the "mobile phone screen media" framework of business model for what, might as well listen to the author from the two aspects of patient explanation.

Mobile phone screen media is derived by using the market application software "a popular long screen customer calls show", according to incomplete statistics, by the end of 2012, the number of users has reached more than twenty million, but still at a high growth rate in the phagocytosis of APP application tool market share, vitality is strong, the market growth outstanding. Screen customer calls show unpopular for mobile phone screen media provide a market advantage. A product is popular with users, have good consumer demand, coupled with the business owner's favor, and construct the supply end, one for the ecological circle is built, then development trajectory by market trader.

From the user's habit, after Sohu News client to clamor for the information and reading will change the user access to information habits and micro-blog, micro message social platforms attempt time gap by fragmentation, interactive change consumer habits, the APP entertainment games are trying to change the habit of user of game entertainment. The habit of the user, is the key to determine the layout of mobile Internet business success.

Mobile phone screen media can be popular, because it changes the user dials the phone usage. The user of the existence of 15 seconds of the gap in the phone call, the 15 seconds may exist Dudu call anxiety in waiting, or boring customized ringing tone cycle, of course, to the enterprise users will be more busy busy endless, bring a lot of trouble to the user, and the mobile phone screen media appearance is the golden neutral time to seize the user in each dial telephone, multimedia content will be rich in the form of fragmentation show, not only enrich the user experience, but also to change the user calling habits.


When it comes to this must be questioned, implanted in the screen customer calls show advertising, will also affect the user experience, this problem is painful, but developers are not so stupid as to sacrifice user experience for the sake of the successful business model. Smart developers will not have much intervention from user to user's mobile phone screen show experience, but the commercial layout between the user and the enterprise. The user is often to dial advisory telephone habits, enterprises have the obligation to address user needs, and will be increased to service delivery to the user's demand. "The birth of mobile phone media" are not reversible, it is in order to natural product rich user experience user habit needs communication.