The Facebook user growth is slowing

The Facebook user growth is slowing, while for the younger generation of attraction and user viscosity is also reduced. According to Pugh, the Internet Research Center (Pew Internet) reported that, although the United States 67% of adults in the use of Facebook, but there are still 20% of respondents completely left the service. On the left of users, 18-29 years of age (42%), and 30-49 years of age (34%) of the user, called in the past year, time spent in Facebook has declined. In this case, how to keep the user growth and engagement, maintain, or even increase Facebook users use their application time, in addition to the application of innovation itself, allowing the user to a boot on the landing Facebook is an option, although this choice is somewhat passive means.

In fact, here the industry is very clear, the biggest advantage of Facebook or selling point is that users use the service time, because only maintain time ahead of the opponent, especially the Google search, Gmail services, Facebook is for advertisers selling point, have profit opportunities, which relates to push Zuckerberg Facebook following the Home logic, namely through intelligent mobile phone your customized UI to push advertising. Although Zuckerberg in the conference said that at present there is no Facebook Home push advertising ideas, but the future will certainly be in which embedded advertising. Here, the business logic push Zuckerberg Facebook Home is quite clear, longer duration for advertisers is the most basic, is also its biggest selling point, especially for brand advertisers; second is the user reside longer, its search user personal information (such as position, hobbies and so on) the more comprehensive, this the more valuable for delivery of specific advertiser specific advertising. Then the business logic, Zuckerberg pushed Facebook Home can become a reality?

It all depends on the user. Whether it is Facebook severe, general or new users, they are for the Facebook Home UI agree? But we think, even in severe Facebook users, Facebook may not be the only intelligent mobile phone applications, possibility and the proportion in UI is to use Facebook and always log on the online can have how old? More crucial is, once the next Facebook in Facebook embedded in Home advertising, whether can lead to experience declines and the user antipathy? Before PC end embedded in their own applications and push advertising practices had been part of the user antipathy, or even attack, then to the intelligent mobile phone screen is smaller, what will happen? Will not lead to poor user experience more and give up the choice Facebook Home application? All of this is unknown.

The second is how the UI Android master Facebook Home Google look, if you think Facebook Home damage their interests, Google will stand? But also at the Facebook Home conference, Zuckerberg on Google could block statements, proof of at least Facebook for Google worry, but once the facts such as Zuckerberg feared words, how will Home deal with Facebook? Of course this obstruction more or Google through their OEM partners is applied to the Facebook. However, occupy the Android system directly from the Facebook Home UI home page to see, Zuckerberg's behavior really is too obvious and bold, it will cause the vigilance of google.