Chinese market business logic is a consumer

Many people may disagree, Chinese market business logic is a consumer, the final competition is the price and the shopping experience. You finally what brand, as long as you let me buy cheap, buy it, I'll find you. If the two party A fails to perform, I find others.
What is the future of money -- brand
The primary stage of the environment is business development, application of winner-take-all, unprofitable logic. How, there has not been a profitable business? No. So the wrong logic must be changed one day. On that day, the business started to make money, consumers still value the price and the shopping experience, but the price is no longer the Dutch act price, shopping experience is not overdraft physical limits, must rely on the ability to control costs and allowing more profits prices, comprehensive performance and relying on the internal operation ability to capture the customer's heart.
At this time, have not see money -- the brand will play a great role. Because the brand is strong, your marketing cost is low enough, premium ability is strong enough, can provide a reasonable profit price. Brand strength, excellent talents will come, external resources to integrate, positive cycle that will facilitate the continued optimization of internal management capacity, promote internal operation ability, to create a better customer experience.
From this point of view, perhaps the customer choice does not change, the price and the customer experience, but in the future, price and customer experience and brand relationship, brand and even play a decisive role.
Next, to examine the domestic electric from a brand perspective, a brief introduction to the two I think its brand building good brand. The author believed that, if there is no big mistakes, in accordance with the existing way of operation, these two business should have good prospects for development.
First, lasafo
A star founder Li Jing, natural image signs. His personal popularity and media resources for the promotion of Jollibee brand to save money. The Oriental popular advertisement program "super access", "beautiful bride" "I love every day" and other fashion entertainment gathered a large number of beauty experts and fashion, all these become lasafo product tacit endorsement. In addition, these programs target audience is primarily women, while you sell your education, you looked happy, Pidianpidian spending. Because you wanted to show star, fashion master and beauty experts as beautiful.