Monday, April 8, 2013

a high possible acquisition of AMD rumors in the media

Recently, a high possible acquisition of AMD rumors in the media, in this regard, Qualcomm and AMD are denied. Look at the rumors of Qualcomm's acquisition of AMD main reason, one is through the acquisition of AMD, Qualcomm can make use of X86 architecture and AMD technology into the traditional PC and server markets, which will expand their business from the mobile market at present to PC and server markets; second is due to AMD poor performance, the company's market value has very low (allegedly in between 20-30 million), and high when the mobile chip (smart mobile phone and tablet computer) the excellent performance and outstanding achievement, not bad money. But the fact is really such as the above reasons so simple? The acquisition of AMD high-pass really necessary?

Look at the first one, one is the most crucial, Qualcomm's acquisition of AMD to the traditional PC, server based on X86 architecture based market expansion. The industry is very clear, in this market, Intel and AMD war years, Intel now occupies the absolute advantage, in contrast, AMD has been struggling in the edge of life and death in this market. And not long ago announced that in cooperation with ARM, production design, ARM architecture server based on the chip, is completely marked AMD in the rout in its competition with Intel, the reason is simple, its X86 architecture has been unable to have the competitive opponents, turned to seek cooperation, how terrible the visible AMD performance.

In this case, Qualcomm's acquisition of AMD, how to compete with Intel? Moreover, high strength is based on the ARM (instruction set architecture) design and optimization, described in the X86 architecture is the layman, this means that the acquisition of AMD, Qualcomm did not have the advantage of injected into the AMD, namely after the merger AMD and now has lost the core competence as the AMD.

In addition, talked about the AMD and ARM cooperation, the formation of business is bound up with high overlap, but like I said before, because of high born is based on ARM architecture, so even if the AND and ARM cooperation, its design and optimization ability is certainly not as high, in this way, even overlapping Qualcomm and AMD business after the merger of, also do not have any substantive significance for high, that is to say if high future decided to enter the traditional PC and the server market, is also on the chips of its own, rather than is the chip AMD and ARM cooperation after the merger, this kind of words, AMD based on ARM architecture of nor high formation power.

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