China's Web2.0 process is roughly from the beginning of the 05 years

China's Web2.0 process is roughly from the beginning of the 05 years, compared to the early portal age mainly one-way reading of Web1.0, 2 service is also known as UGC (user generated content). Web2.0 development today, the core of the service according to the time sequence is as follows: SNS, blog, micro-blog, micro message.

The blog was born, with strong individual color, as compared to the earlier to post rows display of BBS services, it is to show the individual kernel: from the log to the blog template to highlight interesting blog blogger small plug-in. After the rise of blog, a large number of people into one, the peak of Chinese blog claims 100000000 of the giant, including members of the media, from journalists to edit, because writing for them is not difficult.

But the development of blog soon from the "people" to "content". China claims to defeat the Sina blog network, home a superb collection of beautiful things to hang various contents, and Sina home essence completely similar, and Sina, this is to "mass rapid" a pile of content started, will the whole blog channel as the classification of channel content sources of support. Bloggers are provided for the web site traffic, but the personal blog, in this network motion, fame is not much.

SNS told the media the appeal is not strange, because SNS is not too strong media properties. Either all or happy, general users never feel this is a gain media content place, happy or to play the game is known to the world. While everyone is similar to "forward" functionality is added only in micro-blog up. As for the bean, which is an anonymous network name, even in people who are interested in the media, not title to. The main user groups for students SNS, impact on the media ecology, very weak.


Blog basically in 08 years began to enter into the trough, the second half of 09, ushered in the Sina micro-blog micro-blog online operation, 10 years of strong development, once again led to the media on the Internet 2 service extremely strong interest.

Can not be denied media rely on micro-blog information source, but also need to pay attention to is, micro-blog is the first true sense of the "people" to the information consumer Internet service awareness. What people say micro-blog, is far more important than what you say. A pointless if a large V will also attract great attention (such as Han Han first micro-blog is only one word: Hello, forwarding the number of comments are thousands of).