Thursday, April 11, 2013

Successful business model, there are two determinants



Successful business model, there are two determinants. First, the relationship of ecology, from the market, maintaining the balance of stability. Habituation, loyal user by user interest habits trend. So the business model of the phone screen media framework sorts, may wish to listen to the author from both patient and interpretation.
 
Phone screen media is swept by the application on the market a long time applications screen off calls show derived According to incomplete statistics, as of the end of 2012, the number of its users has reached as much as twenty million, but still at high growth rate in devouring the APP application tools market share and strong vitality, the market was highlighted. The the screen off calls show hot phone screen media market advantage. Welcomed by users of a product, a good consumer demand, combined with the business owners of all ages, and build the supply-side, a ecosphere are asking for is completed, the next development path chosen by the market manipulator.
 
The view from the user's habituation after Sohu News client clamor to read the information will change the habits of users to access information later microblogging letter social platform attempts to change the habits of the user's interaction clearance by the fragmentation of the time, all the APP The advent of the entertainment game is also trying to change the habits of the user game entertainment. Habits of users, is to determine the key to the success of the mobile Internet commercialization layout.
 
Phone screen media can be popular, the reason is that it changes the user's call habits. There are 15 seconds of free time before the phone call, there may be anxiety toot phone ring for 15 seconds waiting for, or boring ring tones cycle, of course, call the business users will be endless Busy busy tone, a lot of problems to the user, and the emergence of mobile phone screen media is seizing the gold neutral time users in a phone call to each other, the rich multimedia content in the form of a fragmented show both rich the user experience, but also to change the habits of the user's call.
 
This certainly doubts, in screen off calls show them implanted advertising, it will inevitably affect the user's experience, this issue hit a raw nerve, but the developer is not fool enough to exchange for the success of the business model with the cost of sacrificing the user experience. Smart developers does not interfere too much between the user and the user's mobile phone screen show experience, but the commercial pawn layout between the user and the enterprise. Users have the habit of frequently consulting phone calls to businesses, enterprises have the obligation to address user needs, there will be increased service delivery to the needs of users. The birth of the "mobile media" is irreversible, it is a natural product in order to enrich the user's communication experience for users accustomed to demand.
 
Said earlier, successful business model to meet the four conditions, the cell phone screen media meets it? First: user screen off calls show is free. Second: screen off calls show presenting a multimedia carrier, to meet the entertainment needs of users, and at the same time be able to show more useful information. Third: ads the user to wait for the 15 seconds of prime time, it will not hurt the user experience. Fourth: ads matching are accurate customer seeking advice, provide a rich value-added services.

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