Industry speculation has been a long time Facebook in the mobile arena

Industry speculation has been a long time Facebook in the mobile arena "action" was finally unveiled. With the industry before the look of the Facebook intelligent mobile phone push their difference is, Facebook is not launched its own brand of mobile phone, but in cooperation with HTC, released Google Android system based on UI is the depth of customization, Facebook Home.

Although foreign media (including the tech blog) for the so-called Facebook Home in detail, but according to our most simple and popular understanding is nothing but Facebook prior to the application of the Android directly in the form of UI directly present in the mobile phone screen page, which is preloaded with Facebook Home applications (such as the cooperation of HTC), or from the mobile phone download Facebook Home installed user (the Samsung Galaxy S3, Galaxy S4, Galaxy Note II, HTC One X) in the boot after the first thing that catches the eye and application of touch is Facebook, which replaces the previous Android system application icon mobile phone boot display. In response, Facebook CEO Mark Zuckerberg (Mark Zuckerberg) interpretation is to "person" as the center of the intelligent mobile phone to "application" as the center of the use and experience. In fact, Zuckerberg's argument is quite a clumsy denial resulting in self-exposure and self marketing feeling, isn't Facebook an application? Application of intelligent mobile phone users are the only Facebook application is centered on "people"?

The removal of Zuckerberg's "marketing packaging", but he pushed Facebook Home logic is very simple, let Facebook of heavy users become more severe; let the general user became severe; let not currently using the Facebook user Facebook, of course, all of this standard or objective is to make all these users as much as possible landing Facebook and here, the longer the better, the most ideal result is always in the Facebook account login. According to the latest statistics show Flurry, American Android and iOS users spend time in the smartphone and tablet devices in the 32% game, 18% for Facebook. But Twitter and other social networks such as Pinterest application only won 6% of the share. Can say, in time Facebook be way ahead in other social networks.