70 years ago today, Real Madrid had 11:2 to Barcelona

70 years ago today, Real Madrid had 11:2 to Barcelona, created the Spanish National Derby history.

And played by Dangdang and Amazon's book market Derby, also seems to be showing a one-sided.

Although last year many electric amok in the book market big price war, but the library remained 17% gross margin, Hao take 50% of the market share of network book sales, all the other competitors, even once as Amazon have been marginalized.

In another book on the front, when the person in charge, the e-book in three years on the traditional paper book is not affected.

But Amazon does not think so, it is hoped that through Kindle into China opened the prelude. And what's the result?

Today is April 16th, this should be predetermined, Kindle in China, but the results without hearing a word about. Initial speculation, Amazon's ticket, in addition to fear a strong Dangdang, must also consider the difficult in china. In fact, the advantage of Kindle is that the hardware of exquisite and rich book resources. The former has been iPad and other mobile terminal challenge. The latter is the dilemma in China after. Because of the difference of scarce domestic copyright and layout, especially the piracy, Kindle is difficult to counterattack.

In view of the current market environment is bad, the e-book development requires a process of cultivating domestic. In this regard, Dangdang start earlier, has launched the APP mobile phone client when reading, reading. Among them, when the digital museum has one year of operation, tough run-in period and publishers have been increasingly smooth, cooperation. When in the layout to seize the initiative, also gradually won the reader's trust. It is said that in order to fight Kindle, Dangdang reader -- "2 generation" are wildly beating gongs and drums to prepare. In addition to Dangdang, Jingdong, Shanda also on e-book fields. Therefore, the market is more and more narrow space for Amason.

Even if, Kindle really into China, Amazon will also make bricks without straw embarrassment faced. Because the Kindle to solve problems and press. The most famous press cooperation with Dangdang established some strong, is the exclusive strategic partnership. Previously, Jingdong hope against Dangdang by signing network writer mode press mode. But whether it is the quality of content or word-of-mouth reputation, press mode appear to be richly endowed by nature advantage. If you can't get through publishing channel, Kindle into China really became a joke.