Based on the judgment of the great potential market, Qualcomm company in December 2011 to release to the general public, the smart phone market Reference Design (Qualcomm Reference would hereinafter referred to as QRD) the ecological system plan, and plan to expand ZhongDiDuan smartphone market.\
As smart phones rapid development platform, and QRD will make previously high-flying qualcomm become close to people.
"Based on qualcomm QRD platform, mobile phone manufacturer introduce a smart phones, affordable time from the six-before 7 months reduced to four to five months." Jeff Lorbeck said, QRD can to mobile phone manufacturer provides complete reference design platform, including hardware, software and user interface, also including predicted, the integration, the try optimization, software and hardware components of the prospective validation, and at the same time also support the smart phone application and function.
This means that, mobile phone manufacturer of development costs would dramatically reduce, and product in the market time will also significantly reduced. More importantly, with the aid of QRD provide third party hardware and software solutions, cell phone manufacturers to its engineering resources concentrated in the development value function or application, design of the alienation of smart phone business trip.
Objectively, began to ZhongDiDuan market expansion of qualcomm company, is in the whole industry chain influence. According to Jeff Lorbeck introduction, half a year since, join qualcomm QRD plan of the OEM has reached more than 30, has 17 OEM released QRD platform based on 28 of intelligent terminal, and another 100 are in the process of research and development and the rest of the terminal.
"QRD listed terminal quantity is now in the rapid growth." Jeff Lorbeck introduces, in 2012 alone-April 3, 14 phone release, including sharp SH300T, lenovo A780, cool 7260 +, 7019 etc, many phone has entered the China unicom and China telecom in.
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