The Internet industry to discuss the hottest a few business

The Internet industry to discuss the hottest a few business, youku potatoes merger ought to be one of them, because the two close company from the competition to merge, not only will give the Internet industry has brought great upheavals, but also to the future more business merger provides reference. But youku and potatoes merger is a start, after the merger, will have a lot of problems need to solve, one plus one what is more than two, less than two, or equal to 2, also want to see how operation after merger.

Youku and potatoes merger case some slightly special, what we have seen business merger cases a lot, but most of them are big fish eat small fish, pay the purchase cost, far less than the value of the enterprise itself, therefore, even if the takeover not ideal, also won't cause too big to the enterprise, the influence of large domestic Internet company, most of them had acquisition case.

And youku and potatoes is almost close before, and are listed in the United States, after merger what is the situation? According to the report, after merger, youku and potatoes respectively 71.5% and 28.5% holding in the new company shares, specific cooperation news and both sides how to reach the cooperation were not announced. From the cooperation of the shares than to see, feel the potato too suffer, future youku in the new company has absolute power, this in the organizational structure is also reflected, at present youku potato group has determined 20 a vice President and above personnel, by youku and potatoes network management team composed, including youku 12 people, potato net eight people. For potato system is concerned, if the divide between the two sides is serious, I'm afraid it is the trouble.

So, youku and potatoes the two once sworn enemy now although completed the merger, but also far from a running-in stage, both top all need to be familiar with each other's temper, lest appear cooperation unpleasant situation, wang wei or natural and unrestrained, took the money directly to the blog in micro announced retirement.

In the market share, youku and potatoes merger, not can one plus one more than two, at least one plus one equals two can be realized, before the merger of the two companies share are not low, after merger, the market share of basic can realize stack. As a result of two websites in the content on the focus, so after the merger content will be more show enrichment, compared to other company, advantage is obvious.

After the merger, the new company will reduce in the copyright acquisition aspects of investment, this is very good understanding, before the two companies to buy the same TV play, must pay two price, now a is enough. And, because after merger strength more strong, also increased bargaining power, "in the past a drama can fry the highest to 180 one thousand set, but to this year the highest in around 500000," top youku said.

In revenue, whether both sides can achieve one plus one is greater than the second effect, remains to be seen, do not eliminate some enterprises in two websites before playing advertisements, but now considering merger factors, only threw a web site. Of course, if youku potatoes can according to integrate the advantage to develop more cost-effective marketing mode, income also is not difficult to achieve high growth.