Even if the outdoor is close to 38 degrees heat, you can see those sweating children carrying book surrounded in the apple store experience, become the latest iPhone installed on the play of the game. Their expressions of upper show happy, like the 80 s when the children playing arcade general. But you can be hard to imagine, these not a penny of income "children", will become the iPhone for China to buy one of main innings. Although the price of the iPhone as high as 5000 yuan, but these children from New Year's money, will still be in allowance "saved enough" the money. Not only that, even in a lot of parents, it seems, has become requiring children iPhone get a good points as the best farmar.
But in three years ago, which was 2009 National Day, apple up to RMB 6999 yuan price in China iPhone3GS, is still in the fortress machine "rule" is the Chinese mobile phone market, almost hard to "accept" the high prices. But after only a few months, a series of because the purchase this phone and cause sell kidney, sell "guarantor", to jump off a building of tragedy would appear on. A simple iPhone mobile phone, why in so short of time, people's ideas and produce subversive such "demon force", the temptation to more and more young Chinese pay health and even precious life?
It represents a American dream?
And other products different is, in the apple is not to enter the Chinese market, apple represent all the artists, celebrities' little America, such as principal people taste, deeply attracted a younger generation of Chinese consumers. The "unique" digital products, and become the yearning that not life concept and pleasure on attitude. Also is almost at the same time, so a digital products became and LV, prada, suddenly become these young people the "luxury". Apple ads in fire and the unreal vanity is described so real. Television advertisement dynamics, fashion, and other media boast, again and again as a round of "commodity brainwashed". And the young people in China top-down formed hard to erase the belief.
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