For several rounds in after the investment, Twitter valuations of nearly, are also growing at the same time, the number of employees has nearly one thousand people. No longer undoing in resources gradually began to have a Twitter XieMoShaLv state of mind. Especially the huge number of third party clients has become a stumbling block to the Twitter itself earnings. In addition to many third party clients than Twitter official do good besides, the huge number of third party clients through the API away for nearly half of all users, in early for Twitter may be a delighted thing, but now the focus is on the profit pattern in the advertisement forms a barrier.
Known as the Twitter internal divided into advertising pie and API pie, advertising sent think shall be restricted API, their control flow and content. And hope to continue the development of API sent API, by using the extensive developer, will Twitter to create a API's Internet foundation based on service facilities. But in the past two years the performance of the Twitter are shown in its internal has sent advertising dominated.
The Twitter the profit model is largely based on the flow of the advertising model, so to get more profit have two ways, one is to enhance the overall number of users, the greater the number is the greater the flow; Two is to focus on flow, now more than half of the flow is Twitter from a third party to the API, that is part of this flow is no use. So, on the road for Twitter before only had two, one is to continue to maintain the status quo continue to accumulate the user, slowly development flow. 2 it is to third party clients laid a hand on him, not in the hands of the flow back. Compared to the first road, apparently article 2 more rapid more easily, people always choose the most easy to do, isn't it? In addition to the paradox of the problems the rent-seeking, from the pressure of the profit that have Twitter already can not continue the wait, so the present can only go to choose the second road. So Twitter gradually began to tighten had let go of API policy.
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