"Mobile market now of situation not very stable, some of which the company appeared clearly weakening. This is set up their own brand of zte a chance." HeShiYou last week to the British in zte launched the latest Android smartphone Grand X Light Reading told.
The company says, in 2011 its smartphone shipments for 15 million department, the terminal departments (including smart phones and other mobile phone and terminal equipment) contribute 26.9 billion yuan (us $4.2 billion) of income, occupied the company last year income over 31%.
According to IDC market research data shows, the rate is only make zte smartphone occupy only 3% of global super market share, so in zte can challenge the other major brand before, still have a long way to go.
In 2012, zte said it expects to smartphone shipments will reach 30 million department, while its terminal departments will be on the company's annual revenue contribution of the proportion of the higher.
Despite all of this growth, but zte is still failed to catch nokia. The Finnish mobile phone manufacturing company in the first half of this year smartphone shipments of more than 22 million, and promote its Lumia series in a tough mobile phone sales.
But given the HeShiYou zte long-term ambition: to 2015, zte terminal business is expected to occupy the company of total sales of nearly half. The same to 2015, zte hope to become the third largest calculation according to the intelligent mobile manufacturers, to the brand recognition and income calculation in global rankings terminal market fifth place.
For the company's current situation it would a complete leap, so, how to achieve the goal of zte plan? "Through the use of the special market opportunities." HeShiYou said.
Pyramid Research analyst Daniel Yu said, zte smart phones this year's development goals will benefit China continuing "smart phones demand breakout". Zte's strong showing in China, but its global reach the goal is takes time.
"Zte in the past few years cheap function mobile phone market, and has become a strong famous intelligent mobile phone brand takes time-of course focus on low-cost smart phones will help it gain users." Yu said. "If zte can continue to produce high quality of smartphones, strengthen the relationship with foreign operators, and improve its sales channel, they can certainly improve market position."
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