As is known to all, apple and samsung whether in market share

As is known to all, apple and samsung whether in market share, revenue, profits were has become a global intelligent mobile phones and tablet PC market rules. For example, the latest statistics show that, in the past the third quarter, apple and samsung occupied global intelligent mobile phone market share of the half, 106% of the profits; In the tablet PC market, apple, samsung aggregate occupied the 68.8% market share, it is important in intelligent mobile phones and tablet PC the two market, whether an apple or samsung who row in the first or the second, and the gap behind rivals are quite large. For example in intelligent mobile phone market, apple market share is 15%, although in the second row, but the market share is the third RIM 4.3% market share, 3.5 times. Also in tablet PC market, samsung although to 18.4% in the second row, but the market share is also in the third row of amazon's 2 times.

The author lists digital purpose is to point to apple and samsung has become intelligent mobile phones and tablet PC field of a leader, and be rivals to imitate and challenges goal. For example into since this year, MOTOROLA, HTC and manufacturers are announced to reduce product line, in order to follow the lead of the apple go high-end products line, but today, this strategy of the effect is not obvious. After the author actually writing once said that any imitation apple product strategy of manufacturers are not very successful, the reason is very simple, because the opponent is apple. As a result, opponents and competition are pointing at the samsung, seem to think that samsung is apple easier to imitate and challenges. Because in the opponent's eyes, samsung but by imitating the apple and "machine sea tactics" get today's position. But the author thought, integrated many kinds of factors (such as imitation, innovation, marketing, supply chain, brand, etc.), imitate samsung difficulty not less than apple, and even more difficult to be copied.

Imitation + innovation: the industry has always been considered samsung in intelligent mobile phone market in the initial period of development is to rely on imitation apple, even copy apple iPhone, especially with the apple before samsung patent lawsuit against the for this kind of understanding to provide strong evidence. The author do not deny that samsung for apple imitation, or copy (after all violated the apple related patent), but it does not mean samsung today's position is completely imitating or copying for apple. The reason is very simple, in consulting company Booz & Co. Issued by the global innovation 1000 "report, samsung row in 2012 of the world's most innovative enterprise's fourth largest, after apple and Google, and in reflect the degree of attention to innovation in research and development (r&d investment accounts for sales percentage), its rates as high as 6%, to $9 billion, ranked sixth, second only to science and technology enterprises in the Microsoft. And from the most innovative r&d input 4th and 6th almost equal qualifying look, samsung innovative ROI is quite high.