Booz & Co. Will samsung as Market reading type (Market readers) innovation mode is one of the representative. That is typical of the fast follower, must not in the technology is made disruptive effect (apple opposite), but will observe the innovation place, and quickly to launch its own version and grab market share. This is a kind of based on competitive idea and typical in the forefront of the market activity research on innovation. "This kind of innovative mode and samsung in intelligent mobile phone market developing to the visual sense is consistent, but is most industry observers and opponent see only the surface (imitation), and failed to see behind the innovation factors. There is also a more easy to understand explanation samsung innovative, that is years spent $9 billion to research and development costs, if samsung simply imitating and copying words, this input costs too much now. In addition, is in the samsung and apple patent litigation after defeat, samsung in the U.S. market brand awareness immortalization back to add, I'm afraid that this also is not only by imitating and copying can get results. At least in the user mind, samsung can and apple such opponent to court, the strength not small beautiful. The fact is, in and apple's patent lawsuit later, samsung in the American market are not affected by the brand image of how much damage.
Mention innovation, samsung's most successful products across the world is smart phones and flat, also is the Phablet called the Galaxy Note. This kind of had not been the industry and the market value of the cross-border products, a great success. At present the second generation product, Galaxy Note II listed only 37 day, its global sales are broke through 3 million department. Although now the industry also has introduced manufacturers of similar products, but samsung is undoubtedly expand the cross-border product pioneer, and has dominated the advantage.
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