Innovation is again good, also want to into product and market. Galaxy series of sell like hot cakes is undoubtedly samsung from imitation to innovation beyond example. Recently, the market research company Strategy Analytics data display, samsung Galaxy S III the third quarter sales more than apple iPhone 4 S, respectively, for 18 million department and 16.2 million department. This is the first time in recent years iPhpne rivals in single cell phone sales beyond. Although foreign reports, apple iPhone4S is the real sales, and samsung Galaxy S III is shipments, and if the actual sales, and included in the iPhone 5 6 million department of the sales volume, apple still with 22.2 million department of total shipments more than samsung 18 million department. Actually this has insignificant. Because samsung at least in the single product smartphone competitiveness has been quite close to apple. This is the other apple opponents it is difficult to achieve. It also suggest that intends to challenge and imitate, or that samsung just rely on "machine sea tactics" opponents, and compared with apple, samsung not only have "machine sea tactics", and can and iPhone fields high high-end products. This to a certain extent, let opponents more difficult to copy and imitate.
Supply chain self-sufficiency: in addition to the innovation and product outside, in the supply chain, samsung also has its own unique advantages, even beyond the apple. Such as Galaxy S, Galaxy S II Galaxy S III and there are a lot of parts are samsung their production, including processor, AMOLED display screen, usb flash disk, etc. Don't look down upon these, this makes samsung whether use "machine sea tactics" control and reduce the cost, or high-end single product on the quality advantage. It is important, in part, have their own supply chain, can avoid like apple as product without cargo awkward appear, to seize more market opportunity. And this is now want to imitate and copy samsung opponents do not have.
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