High efficiency of the marketing and investment

High efficiency of the marketing and investment: the same to have the innovation of good products and behind can control of the supply chain, the most indispensable is marketing. Especially in the current bouquet also afraid of deep alley in the market competition. The author have no doubt south koreans in the marketing creativity. Recent hot "jiangnan Style", in addition to itself and accident, Korean marketing own ability sees one spot. Also in intelligent mobile phone market, samsung for apple iPhone advertising often will impress the user. Can say, samsung in the most competitive, and iPhone has an absolute advantage of American intelligent mobile phone market success and its efficient marketing are inseparable. According to ubs announced recently the third mobile devices and mobile operating system annual survey, samsung mobile devices in the market place is on the rise, and the specific performance in samsung retention rate in the past 12 months appeared rise. Although still under the apple, but also has reached 45%, higher than the 28% in 2011. This in addition to the past year samsung issued a strong products, such as Galaxy S II and Galaxy S III outside, samsung in this year in the marketing of huge investment promotion has also contributed. According to statistics, this year the samsung in the United States market marketing costs increase, only in this year's January to June rooms, samsung in the American market marketing expenses reached $100 million, compared with the same period last year, samsung marketing costs only $7 million.

Similarly, market research institutions YouGov BrandIndex data showed that, since the apple iPhone 5 after launch, samsung brand in the consumer's cognition has reached the highest level in the past 5 years, at the same time apple brand in the consumer awareness of the sharp decline. Analysis says, samsung release counterattack iPhone five advertising seems to have a role.

Don't know attempt to imitate, even want to copy samsung, or that samsung than apples are more likely to copy opponents see the author analysis on how you think of it? Samsung really so good copy?