Although the experience far beyond the single function

Although the experience far beyond the single function, bad expansibility of baby computer, point reading pen, story machine and low-end products, but the lack of cultivation of the market, at this stage is not the children's tablet computer product superiority propaganda thorough.

A mother told the author: "when you hear the children's tablet computer, began to think that only children flat computer appearance, did not think there are learning so much, and we fear that it will damage the eyesight of children." When understanding to the product comes with time management software, the mother said "more at ease". The road to go flat computer children is still very long, as an emerging market, experience far more than other children's audio-visual products, but the market is not enough.


I have been in the science & Technology Exhibition interviewed a children's tablet computer manufacturers, during an interview with discovered a strange phenomenon: when children's tablet computer booth when playing with children, most will be interested in, is not next to accompany parents are interested in.

Although the experience far beyond the single function, bad expansibility of baby computer, point reading pen, story machine and low-end products, but the lack of cultivation of the market, at this stage is not the children's tablet computer product superiority propaganda thorough.

The market capacity, but the brand watch

According to the survey, China has 222500000 of the child population (sixth census in 2010 Statistics), education consumption accounts for about 65.5% of the household consumption, 56.5% of the parents to send their children to education investment is listed as the first. IPad crazy influx of Chinese family, many aspects are not suitable for children, many parents are aware of this. Children's tablet computer market gap is slowly opened, he entered the industry, more able to seize the market opportunities.

Unlike traditional flat computer market hardware, children's tablet computer spell is content.

"Electronic education products only carrier, technical threshold Co., easy to be copied." Research Center of Chinese children industry director Zhang Yuanmeng said, electronic education product kernel lies in the content, rather than hardware. For example, iPhone mobile phone, really keep the user stickiness is a huge capacity, continuously updated app store.

In content, the electronic education products in the domestic is still "the act of one's own free will". "With most brands use only in the product, on the public web content."