In the complicated mobile terminal market

In the complicated mobile terminal market, consumers ' tastes ' is always unpredictable. Of a product can now grab people's attention, but maybe after a few months , everyone would have a new love . See the king who had the mobile phone market such as Motorola , Blackberry, Nokia are retired , will be able to understand how cruel this market .

As a "boot " Huawei , can be said to have paid a lot of tuition fees. Removal of the huge investment in football sponsorship marketing costs , at the product level , Huawei cell phone through a lot of trial and error .

P1 released in 2012 , for example, which can be regarded as Huawei cell phone into high-end branding the first attempt. P1 in January 2012 at the International Consumer Electronics Show (2012CES) officially released . But before that , in order to effect the most demand thinner , Huawei internal Bidiao many proposals have been paid a lot of R & D costs . Eventually all reinvent the wheel only the advent of P1 .

Some have been released product , but also to bring a lot of lessons learned from Huawei . For example P1 released soon after the launch of D1, time to market was delayed for six months , the timing and degree of consumer concern propaganda had missed. The reason is that , with Hass chip running problems resulting products must be modified.

Like this , " twists and turns " in the competition may seem absurd , like watching a schoolboy himself in that Scrapped . But Huawei internal view, these are rare in actual combat. Huawei Terminal vice president of marketing Shao Yang admitted before the interview : " This process is very important for us , although we have failed run a few things ."

For example, by the failure of D1 , Huawei cell phone inside the terminal and run the chip 's Hass . And then the D2, Huawei running the material accumulated in the use of metal technology in the mobile phone experience .

The new " price war"

After a tide of intelligent machines after the initial competition , more and more domestic manufacturers have found , we caught up " with the scale for profit" predicament. Since there is no brand premium , limited to low-end products , the result is that we bargain with each other to win a huge shipments , profits are few.

In fact, starting this year, domestic brands hope foothold in the high-end wishes more strongly. What is meant in the end ? In product quality and experience difficult situations In a word , the price distinction between high low-end products has become the most important measure .

In a sense , I hope to build the brand of the domestic manufacturers , is experiencing a new " price war ." Competition is not only the war who cheaper , but who can sell products higher price .

Mentioned high-end flagship phone , most people think of the brand or Apple and Samsung. Apple released iPhone 5S, Samsung released Galaxy Note3 the same period, the domestic brands have also focused released a number of " flagship " products, but the price gap still exists .


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