At present, the world social network seems to have started

At present, the world social network seems to have started its tour of the mobile Internet, seems to want from a wave of mobile Internet users won their resources. In fact this is also expected things, after all mobile Internet will be following the traditional Internet after another landmark portraiture, participate in mobile Internet, a strong social network, has become a worldwide network of the company top priority.

As is known to all, as the world social networking giant Facebook, so far from the open affair although departure of continuous, to get the media a hot debate. One of the reasonsWhat  I feel that the biggest reason is because Facebook advertising to support the present rate advertisers will, doesn't have enough to persuade the actual cash advertisers data. But, from the sky in the this time, Facebook and no shows various anxiety and worry, but active layout mobile Internet, let the facts speak.

According to the us Digital advertising company TBG Digital's new report, Facebook mobile edition Sponsored Stories (sponsor content) advertising point into rate (hereinafter referred to as "CTR") to all Facebook tabletop advertisement 13.7 times, every one thousand times show cost (hereinafter referred to as "eCPM") to all Facebook tabletop advertisement 11.2 times. In addition, TBG Digital to nearly 280 million times Sponsored Stories display advertising, found that mobile edition Sponsored Storeis advertising CTR reached 1.14%, the cost per click (hereinafter referred to as "CPC") for $0.86, the corresponding eCPM reached $9.86. Specific to the desktop version Sponsored Stories, CTR and CPC were 0.588% and $0.63, so only $3.72 for eCPM. That is, Facebook mobile edition Sponsored Stories advertising CTR and eCPM achieved respectively desktop version of the 1.93 times and 2.65 times.

From the above data can see, Facebook mobile AD has exceeded its traditional tabletop advertisement, the success will its defects into their advantages, use social networking makes mobile advertising cash capacity were maximum release! So mobile users of mobile advertising is not objectionable, but the key is to hold good advertising the number of release. If can succeed, it will bring significant income for Facebook.