Wednesday, August 15, 2012

With electric business price war continued spread

With electric business price war continued spread, except those we can't see these electric business company in-fighting besides, Ming struggle has become the only able to understand electrical contractor fierce price war the main reference object. It's not, today, suning chairman SunWeiMin beat cannon, and target of the object is jingdong mall, said jingdong is to low lift sales, it is not the marketing but MLM. Suddenly a industry outcry, difficult way is this for the suning desperately to slander each other and achieve the purpose of pity for the customer?

Suning why will gun barrel sight the jingdong? This must be as electric businessman must know it. Jingdong mall as electric business industry leader user experience, no matter in logistics, operations, after and so on already done each big electric business platform of. And the first round electric business price war is the sponsor of the jingdong, although during the activity someone take the price of a product made the contrast, said jingdong price is not the lowest, but the follow-up service really is obvious to all, jingdong delivery speed, good after-sales service, even more than a few money someone willing to buy; And suning? In addition to the price of a product on the detonation has three than price, but also in its sina official micro bo ranks up often complain team, the scene is extremely, and even some clients from the order received goods at least 20 days or so. The everyone can SuNingYi purchase from the sina official micro bo query to (hope is not harmonious, SuNingYi purchase often do such a thing not surprising).

Suning since the establishment of SuNingYi since the purchase, the online and offline price difference resulted in its internal serious operation not harmonious. Remember before the author in sina blog micro saw a cartoon, the general idea is su ning in line with by the supplier of the profits earned money to support has just started SuNingYi purchase, and SuNingYi purchase but bite the hand that feeds you will get the money and suppliers to undertake profit redistribution, called "coordination profit distribution". Such a vicious cycle online offline mutual bo phenomenon make suning profits fell sharply, in addition to rely on lips flicker, but other capacity estimation is just so so.

In fact, make the first round electric business price war, there is a electric business experts said, with SuNingYi purchase price war is not for pure concessions in the consumer, but taking advantage of superior, yinde flow, makes the brand influence. And now the second round electric business price war began, su ning and through the media power said jingdong is make MLM, two up surface event let the author more determined the front that experts point of view. SuNingYi purchase not let consumers, it is to have lead flow, it is to make the brand effect, and finally come to aggravating! And the "do not make money will block jingdong marketing mode seems before and LiuJiangDong in micro bo on the second round electric business price war propaganda extremely similar," whose price is not the lowest, who leave!" This is a jingdong mall old total LiuJiangDong second round of price war have shout slogans; And suning the in order to attract eyeball introduced a "do not say to make money to also want to detection of jingdong" grandiloquence! In fact both are in low words to attract consumers, and this model is of jingdong is that subsequent be suning to use! And SunWeiMin su ning said yesterday to "use low lift sales, attracting investment, this is not marketing but MLM, pyramid selling is the first, the second and the third group of investors. .

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