su ning electric equipment by way of a public announcement

August 13th evening news, su ning electric equipment by way of a public announcement today, plans for the social public issuing scale of no more than 8 billion yuan (including 8 billion yuan) corporate bonds. And this is the first time since suning listed to the market development and the public need to recapitalise!

Su ning, the former offline traditional mall overlord, listed "gold-plated" enterprise, now also want to foreign private equity funds! This information a, believe that for su ning of people, it seems to suggest that a information, suning have no money, to the capital, must face in addition to shareholders outside of the public need to recapitalise again!!!! This from the current suning stock information can be seen in some clue.

Facing the Internet constantly infiltration and electric ShangShiChang continuous impact, SuNingCong 2009 established their own suning online mall, also is the netizens said SuNingYi purchase. Online line at the same time for commercial operation, this model seems to listen very perfect. But different from the traditional industry, as the Internet continues to mature, gave rise to such as jingdong mall, dangdang isoelectric quotient industry rapid development. Facing the fierce competition of electricity ShangShiChang, suning choice layout the SuNingYi purchase, but the effect is endless flexibly. Online offline product homogeneity is serious, and the price difference obvious, online consumers to offline mall experience, over again to line up to buy. Exaggerated said offline mall almost become the decoration, in continuous pulled several high-end chain after, suning offline mall advantage almost no perferct place.

There is no reason sequence of operation became the suning development of maximum resistance, in some time ago to suning out "try above water offline goods" strategy, this to recruit to pawn go whether be on the safe side, in addition to test their excellent logistics system outside, and high warehouse construction factors. Suning the estimate is also want to raise funds by means of raising the funds to send force poor logistics system construction, improve warehouse coverage and other hardware deployment, in order to achieve the future control of the whole electric business the purpose of the article. But all this seems to have late, in the employment market, jingdong have take the lead in the layout of logistics module, and actively recruiting local logistics operation supervision personnel, in the tactical suning has landed after jingdong, more no beyond the language?

In addition to be badly in need of spending money to complete its hardware besides, suning should continue to improve its after-sale service. Suning offline traditional service mode of the author is no experience, but suning online service mode, the author is know much. Take SuNingYi buy the first round for a price war, prophase let you order in people's slogans shouted heavily, also very loud, but consumer participation after, found that many problems. There have been complaints didn't give coupons, there have been complaints more than 20 days haven't deliver goods, there have been complaints directly SuNingYi purchase brand manager scold, there have been complaints directly by customer service hang up... You can from sina micro bo search "SuNingYi purchase" that inquires. Here, the author has no blackening su ning meaning, just want to let suning know layout the Internet is not the slogan shouted out, don't play with consumer, is the need to have capital to dare to do, is the need to have very good precipitation and experience to dare to PinCiDao on the battlefield. In the information spread so quickly network era, need more the service well to make public praise continuously to generation, obtain profits. A halfway decent and the suning online mall, but also in the traditional offline mode operation the Internet, is the lack of electrical business gene! Suning the estimated also raising money with the improvement of the after-sales service system has a lot to do.