In recent years, jingdong in logistics

In recent years, jingdong in logistics, the user experience and the achievements be obvious to all, with investors money to do platform needs many kinds of functional supplement, must have this as long as it is investors is also willing to and understand, with suning seemingly no involvement, more no "MLM" say? In SuNingYi purchase won't be the same, take su ning off-line profit to a wide range of advertising, the results a broken web site or copying the somebody else's, a user experience all have no. The author would just suning SunWeiMin words into such more appropriate: "with low lift sales, attract consumer, this is not marketing but cheat, cheat is the first, the second and the third group of consumers.

Everyone knows that must be in the first round of electrical business price war, SuNingYi purchase is consumer complaint said the same kind of product with three kinds of price, and the specific means of publicity is a kind of price, see is a price, payment is a kind of price, and three prices are not the same. First the author thought just suning staff faults, the results follow-up for several media reports a similar situation. Thus it can be seen, the injured is not only a consumer, but a group of consumers. During the activity not hair coupons don't say, do not give discount not to say, the most important thing is you have to deliver goods, the results of this cargo yituo is 20 to day, who SuNingYi purchase who "lucky"! The more ridiculous is that a after sina micro bo the authentication "SuNingYi purchase li bin" managers every hair a micro bo, the subsequent forwarding review content there are complaints SuNingYi purchase person exist. This is not coincidence it, what is more, a sina micro bo named "lamb - xing hui" consumers looking for sina micro bo the authentication, called "SuNingYi purchase li" the official complaint, the results both don't know what each other because that abuse each other up, and then the SuNingYi purchase staff withdrew sina micro bo the authentication, but fortunately the proof is that with this "lamb - xing hui" consumer call each other names called "SuNingYi purchase li" position "SuNingYi purchase market brand manager".

To sum up, SuNingYi purchase after-sales service is storm continuously, processing capacity difference, low efficiency become the author to its best comments. Now, suning executives and foreign out "online offline goods" strategy, the purpose is the comprehensive sniper user experience has been praised by consumers with the jingdong mall. In this paper the author su ning move strategic laughed, online didn't do well how to deal with the relationship between the consumers, and logistics and after-sales problem PinChu, line electric business platform by the impact of the estimation is not so good, and now the "online offline goods" strategy, and will be the lowest price to the industry, except in logistics has more advantage of Beijing, Shanghai, hangzhou, besides, other place estimated effect to cost will be big! Even facing the whole country has realized "online offline goods" strategy, the estimate to suning itself economic blow is great. Of course, the determination is had, as for how to implement or if they deliver it!