Earlier this year, happy nets has introduced

Earlier this year, happy nets has introduced the application of path "beauty carved" and mobile social game "happy animal kingdom", layout and mobile social game illicit close social fields.

From the layout in looks, "beautiful moment" of information communication attributes more like and traditional happy nets social entertainment attribute is complement each other. This to a great extent, also reflects the fragmentation social user demand, and with the same kind products in the future when the competition to get more on the differentiation advantage. In the strategy, "the beautiful moment" is the real life of the user mapping, meaning "through" mobile Internet and real life between the "last mile". From the traditional Internet to mobile Internet "work", forming a more "complete", more "real" social network.

And "happy animal kingdoms" is to strengthen the game of the originality of the usability and social function, the competition between the players will fall to the minimum, don't pay attention to in the so-called win or lose and ranking, and pay attention to the cooperation between players, creative and self expression. And this kind of mode, represent the cellular phone game a tendency of the development of the social functions in the game-moving the proportion of gradually strengthened. With the popularization of mobile terminals, more people will use pieces of time playing the game, the player's preferences and habits will then change. Obviously, the use of mobile phones 3 G functions strengthened the social features interactive game, players can at any time to meet the demand of interpersonal interaction, has become one of the cellular phone game in the future development direction.

So, from the tencent and happy nets analysis, it is easy to see the domestic social company layout mobile Internet field has actually implement. I feel that the two have in common is that each has a large number of user groups, with the user participation into the inertia to mobile Internet, this is the time requirements, as well as compelled by the situation. With domestic intelligence cell phone users increase of mobile terminals, the layout of the perfected gradually, tencent, happy nets etc to take the opportunity to their own advantages, research products, layout mobile Internet, with the aid of user social model of generating revenue this is an inevitable trend.

But make the author worry about is, tencent, happy nets being local relatively successful company, its in the mobile Internet is already layout penetration, but the United States and social company than Facebook, also has the very big disparity. The specific performance in the mobile advertising to profit, how to develop a set of based on China mobile Internet users habits of the advertising profit model, this is their current need to consider.